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From Miami to Riyadh: Inside the new geography of jewellery

Luxury jewellery brands are looking beyond the usual cities as they seek to tap the most popular locations where wealthy consumers are choosing to live or holiday.
From Miami to Riyadh Inside the new geography of jewellery
Photo: Courtesy of Boucheron

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Which part of America is experiencing the fastest growth in luxury consumers? It’s hard to look further than Miami Beach and other rich neighbourhoods of Florida, reflected in surging house prices. For the jewellery industry, opportunities abound.