For its latest online campaign, Valentino got the meme treatment, asking popular accounts such as @siduations, @mytherapistsays, @youvegotnomale and @memesaintlaurent to reinterpret the brand’s new logo — a “V” with a loop around it, revived from the 1970s — with the hashtag #UncensoredVLogoSignature.
One post captioned an image of a dog, posed in the backseat of a car with its paw over a Valentino bag, with the Mean Girls quote “Get in loser, we’re going shopping”. Another tapped into the internet’s obsession with astrological stereotypes with a Valentino-dressed model sitting atop a statue of a lion alongside the words “How do you know I’m a Leo?”. Simultaneously, the Italian luxury house also worked with niche publications like Antidote and Cactus to interpret the logo.