To receive the Vogue Business China Edit, sign up here.
Chinese consumers’ thirst for collectible figures shows no sign of abating. Hoping to tap this audience segment, beauty brands are testing the waters by collaborating with popular collectibles.
Member
Why beauty brands are betting on collectibles
Luxury fragrance house Creed is teaming up with Robbi, a popular collectible toy brand, in the latest industry bid to reach Chinese Gen Z and millennial consumers.
Creed has collaborated with Robbi on a scented collectible.Photo: Courtesy of Creed