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How Tatcha plans to use the ‘mind-skin connection’ to fuel global growth

The beauty brand, post-Unilever acquisition, is moving into new markets. CEO Mary Yee and founder Vicky Tsai share their approach to mindful growth. 
How Tatcha plans to use the ‘mindskin connection to fuel global growth
Photo: Courtesy of Tatcha

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Tatcha, the luxury skincare brand acquired by Unilever in 2019 for a rumoured $500 million, is planning its next moves. Building on its recent global expansion, the Californian company is betting on holistic wellness — with a Zen monk as its global “wellbeing mentor” — to win in an ultra-competitive market.