Recently discovered and now stayed for the 2nd time: A hidden jewel in a mega top location; cozy and very charming boutique hotel and cute decorated small but refined rooms and bathroom with spacious balcony overlooking the bustling Dizengoff square (with a huge choice of hip coffee places, restaurants and shops); soundproof (balcony) doors; very clean ; equipped with Nespresso machine, daily biscuits and bonbons -stocked minibar with (free) soft drinks. And a welcome bottle of wine. Great and extensive breakfast buffet and happy hour every afternoon on the roof terrace with delicious snacks ; Free bicycles and yoga offered; my thanks go to Kobi and his very professional and cordial team: Hamudi, Judith , Diana, Rosalyn, Awi, Vadym : and all others, as well as to the cleaning team!! their top service definitely contributed to my wonderful and carefree stay. No 5star hotel in Tel Aviv can compete with their amazing high quality of service! This hotel is from now on absolutely my home away from home!

Elegant and cozy Hotel located in the center of Tel Aviv, in walking distance almost to everything. Elegant, cozy, quiet; perfect for a couple. My room was a little small, but perfect with also Nespresso machine.
Said that I was there for work so it was the space I needed...and I was OK. People working there are EXTREMELY Kind and nice.

Location of the hotel, the common areas, its neighborhood, all are nice. There was also free happy hour in a cinema hotel at the other side of the street where you can have chance to taste local wines or get other drinks available if you like. Staff at the front desk nice and helpful.
Tel Aviv is very expensive city and this hotel a kind of budget hotel for Tel Aviv, and no one can deny if the small are rooms provided accordingly. My room was also small which was still acceptable size, but it was looking backyard/wall and I felt little claustrophobic. There was also smell of humid in the room I could not figure out where it was coming from. Comparing the room size, bath and shower were quite spacey, very sufficient, and clean. Bed was not comfortable, but pillows were comfy. I liked to hotel and still recommend though I have reduced my overall rate.