Besides the location and the price, there is not much going for the place unfortunately. To be honest, it is more of a rental appartement than a hotel as there is no lobby, restaurant or anything else that would resemble a hotel. Room was tiny but clean, amenities were clean as well but to my surprise there were no coathangers in the room which is a pain in the ass for a person on business trip. The bed, which almoust as big as the room itself had seen some better days, I had to sleep on one side of it to not to feel like laying in a whole, soft whole, but whole non the less :) Price is relatively cheap for Tel Aviv and as I said the location was excellent. Next time I would perhaps pay a bit more though.