When fashion historians come to document red carpet dressing in the internet age, there will be whole chapters written about Margot Robbie. In her extended role as Barbie, which continued long after the credits rolled on Greta Gerwig’s homage to Mattel’s most famous toy, Robbie has rewritten the rule book, with every outfit taking its inspiration from a Barbie doll unearthed from the archives. Indeed, as the actress travelled the globe, this might just have been the most savvy cinema marketing campaign yet seen.
Robbie’s stylist, Andrew Mukamal — with whom she collaborated on the overarching idea for this project and the many (many) looks that transpired as a result — has lost count of the number of fashion moments the duo have created since