A new Illinois law went into effect on July 1, meaning parent influencers have to set aside 15% of earnings for their kids.
Media
2024-07-03T13:56:52Z
At this year's VidCon, fans of streamer Aphmau lined up, YouTube created a 'Minecraft' world, and TikTok had an airport-themed installation.
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts believe he'll always win.
Media
2024-07-01T17:01:02Z
From Minecraft YouTubers to platforms pushing AI, here are the top takeaways from VidCon this year.
Media
2024-06-25T13:48:23Z
Paul Bakaus, Spotter's EVP of product and creator tools, said audiences will crave deeper connections in the AI age and short-form video may struggle.
Media
2024-06-05T00:15:19Z
BENlabs, an advertising agency that works with creators, has laid off some staffers as part of a new restructuring.
YouTube is full of creators trying to imitate MrBeast's style. But there's a difference between being influenced and copying, and only one is likely to work.
MrBeast is on track to overtake T-Series and have the most-subscribed to channel in the world. But he warned fans not to get carried away.
MrBeast discussed his intense workload, the challenges of maintaining the top spot, and his commitment to never taking a break in a recent interview.
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But MrBeast's business hasn't succumbed to that trend.
Experts say this could signal a trend where influencers seek more control over their brand and audience relationships.
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with ease — a win for independent creators.
Some content creators are facing backlash for selling too many products they don't even like. Meanwhile, the smart ones are evolving their strategies.
Seán McLoughlin, better known as Jacksepticeye, said he's been considering retirement after over a decade on YouTube — just "not right now."
News
2024-04-09T11:26:41Z
Angkor Wat officials say they will take legal action against the worst offenders amid a growing problem of YouTubers abusing monkeys for views.
JoJo Siwa will have to work hard to ride the wave of her child stardom to continue rising through her 20s.
Brooke Schofield always wanted to be famous, but a rapidly growing fanbase and a podcast with an internet superstar have made some things difficult.
Jimmy Donaldson, AKA MrBeast, said people shouldn't drop out of school or quit their jobs to become content creators until they are ready.
YouTuber Archie Manners pretended to be a palace official who was fired for editing a photo of Kate Middleton.
YouTubers have been leaving their platforms behind for some time, but 2024 may be the year of a mass exodus, some creators have predicted.