Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products, says Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Don McGuire, Qualcomm's CMO, discusses how 12 years of AI development have given the company an edge during an interview at the Cannes Lions 2024 International Festival of Creativity.
Mazda's priority remains "Humanized growth" through purpose and sustainability, says Brad Audet, CMO of North America. Audet was interviewed at the Cannes Lions International Festival of Creativity 2024.
Diana Frost, the global chief growth officer at Kraft Heinz, discusses how reaching out to other CMOs gave her valuable advice for her new role at the Cannes Lions 2024 International Festival of Creativity.
The customer has always been at the center, but brands have to adapt as the pace of change in the world accelerates, says Elizabeth Rutledge, CMO of American Express. Rutledge was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Marketing has evolved dramatically from basically a sales support function to the "voice of the client back to the business," says Antonia Wade, PwC's global CMO. Wade was interviewed at the Cannes Lions International Festival of Creativity 2024.
New CMOs will come into the role wanting to make their mark and drive change. But Mark Weinstein, CMO of Hilton, says it's just as important to understand what the drivers of success are already for the company.
As companies and societies have become more complex, it's important for CMOs to focus on values to make good decisions, says DoorDash CMO Kofi Amoo-Gottfried. He was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budget advantages as well. Penn was interviewed at the Cannes Lions International Festival of Creativity 2024.
Taylor Swift brought new football fans to the game, but the NFL has focused on growing its engagement with young people for the past six years. NFL CMO Tim Ellis spoke to Business Insider about the strategy at Cannes Lions 2024.
Kate Cronin, chief brand officer at Moderna, says 83% of the company's employees are using ChatGPT for an array of applications. Cronin was interviewed at Cannes Lions by Business Insider.
Marketers are trying to figure out how to deploy AI, and how to tie it to their business, says Jonathan Adashek, SVP of marketing at IBM. Adashek was interviewed for CMO Insider at the Cannes Lions International Festival of Creativity 2024.
Julia Goldin, chief marketing officer at Lego, says that leaders need to slow down and bring their teams along on the journey, in order to drive lasting change. Goldin was interviewed by Business Insider at Cannes Lions 2024.