ATP sees record social, digital audience growth

The ATP has seen record social and digital audience growth across ATP athletes, tournaments and Tour over the past year. The past 12 months have seen ATP athletes’ social media audiences rise 10% to 168 million globally, while ATP tournaments have increased their social media fan followings by 16%, now totalling 8.8 million. During the same period, the ATP Tour’s social media reach across all official ATP Tour social media platforms has enjoyed record growth, increasing by 48% to 2.9 billion, video views growing by 159%, total social media audience growing 7% to 9.7 million followers and website video views up 15%. Seventeen ATP athletes now boast more than one million followers on social media. Additionally, total minutes viewed for the past 12 months on ATPTour.com increased 20%, pageviews increased 13% and users were up 7% (ATP).