SBJ in Paris

Keep up with the latest from the Summer Games with SBJ's Rachel Axon

Sports and Society

Playeasy’s online marketplace bridges rights holders, facilities and travel providers for big sports events

Journal - 07/22/2024

This summer marks the fifth anniversary since Boston-based Playeasy was selected among more than 500 applicants to take part in the inaugural class of the Techstars Sports Accelerator Powered by Indy, a pre-seed investor and sports accelerator program for entrepreneurs. Playeasy was founded by three former Boston...

How brands can embrace the ethos of the 2024 Paris Olympic and Paralympic Games

Unpacks Newsletter - 07/11/2024

“Games Wide Open” is the motto of the Paris Olympics. This motto looks to evoke feelings of individuality, inclusivity and accessibility. Paris in 2024 is opening the entire city to everyone and showing that sport is available to all. This motto sits differently from the Olympics motto: Faster, Higher, Stronger, which...

Rickwood Field: Field of Forgotten — And Renewed — Dreams

Journal - 06/17/2024 | Unpacks Lite Newsletter - 06/17/2024 | Unpacks Newsletter - 06/17/2024 | Journal - 06/17/2024

Before the second game of a July Fourth doubleheader at Rickwood Field in 1948, the manager of the Birmingham Black Barons filled out a batting order with the name of a 17-year-old rising junior at Fairfield Industrial High School as his No. 7 hitter. That lineup...

Yankees’ HOPE Week celebrates 15th season with social media theme

Journal - 06/17/2024

Following a cancer scare, Frank Squeo started Baking Memories 4 Kids in 2012. He organizes volunteers to bake and sell cookies, using the proceeds to send children with life-threatening illnesses for a weeklong tour of Florida amusement parks, giving families indelible memories. In 2015, Squeo was included...

Ripe for disruption: Youth sports incorporated

Unpacks Newsletter - 06/10/2024

Families in the U.S. now spend approximately $15 billion on youth sports annually, a figure so staggering that even private equity is moving into the sector. While newer facilities, better-trained coaches, bigger and more competitive tournaments and equipment upgrades bode well for enhancing player experiences, there are unintended consequences....

Women’s sports fandom: From moment to mainstream

Unpacks Newsletter - 06/05/2024

In the dynamic landscape of women’s sports, a monumental transformation is underway. Just a year ago, the discourse centered around women’s sports having a “moment.” Yet, as the momentum grew and observers began to characterize it as a “movement,” the shift became undeniable. Today, validated by one of the largest global studies of its...

The power of the Olympic stage: Harnessing human connection

Unpacks Newsletter - 06/04/2024

According to independent research conducted on behalf of the International Olympic Committee (IOC), the 2020 Olympic Games in Tokyo, held in the summer of 2021, brought together a global broadcast audience of more than three billion people on the heels of a year of lockdowns. So, what...

Ready to Play: Sports and fitness participation grows steadily

Journal - 06/03/2024 | CU Professor News - 05/31/2024

A record 242 million people in the U.S. played a sport or took part in a fitness activity in 2023, according to the 15th annual State of the Industry Report from the Sports & Fitness Industry Association and Sports Marketing Surveys USA, fueled by basketball’s continued...

Women's Sports Foundation celebrates 50 years

Closing Bell - 05/17/2024

The Women’s Sports Foundation on Wednesday night hosted a private event celebrating its 50th year of operations. The event featured a panel conversation, moderated by Cari Champion , with WSF President and Paralympian Scout Bassett and CEO Danette Leighton , formerly the Pac-12’s CMO. ...

To celebrate the women’s sports moment, look to the movement

Unpacks Newsletter - 05/14/2024

Caitlin Clark’s $28 million deal with Nike is setting history -- again. While the many recently broken records across women's sport are worth celebrating, there's a chance the industry is so caught up in the moment that we're at risk of forgetting how we got here. This is important...

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Sports and Society

Playeasy’s online marketplace bridges rights holders, facilities and travel providers for big sports events

How brands can embrace the ethos of the 2024 Paris Olympic and Paralympic Games

Rickwood Field: Field of Forgotten — And Renewed — Dreams

Yankees’ HOPE Week celebrates 15th season with social media theme

Ripe for disruption: Youth sports incorporated

Women’s sports fandom: From moment to mainstream

The power of the Olympic stage: Harnessing human connection

Ready to Play: Sports and fitness participation grows steadily

Women's Sports Foundation celebrates 50 years

To celebrate the women’s sports moment, look to the movement

SBJ Morning Buzzcast: July 23, 2024

NBC’s Dan Hicks, Fox Sports’ Ben Valenta and NBA media rights deal nearing the finish line

SBJ I Factor: Jess Smith

Meet ADAM the All Star robot bartender

Inside Look 2024 NHL Draft

Tom Friend on what ESPN's main NBA booth could look like without JJ Redick