SBJ in Paris

Keep up with the latest from the Summer Games with SBJ's Rachel Axon

Marketing and Sponsorship

USOPC sues Logan Paul's Prime Hydration for trademark infringement

Daily - 07/22/2024

The USOPC is suing social media influencer Logan Paul’s energy drink brand, accusing it of “trademark infringement” ahead of the Paris Games, according to Angela Yang of NBCNEWS.com. In the lawsuit filed Friday in the District of Colorado, the committee alleges that Paul’s company Prime Hydration “used trademarked phrases --...

Private equity firm Patricof Co putting focus on athlete investment deals

Daily - 07/22/2024

Mark Patricof's private equity firm Patricof Co has “targeted athletes who wanted to put 10 to 30 percent of their wealth into private equity deals,” and it appears to be the first private equity firm “dedicated entirely to this line of business,” according to Ken Belson of the...

Mercury land partnership with beauty brand Laneige

Daily - 07/22/2024

The Mercury have “scored a partnership” with Korean beauty brand Laneige, according to Mignon Gould of the PHOENIX BUSINESS JOURNAL. The pairing of beauty and basketball “began in earnest over the weekend” at the 2024 WNBA All-Star Game, when the South Korean beauty brand “held court at the Footprint...

Nike showing winning mindset for Paris Olympics campaign

Daily - 07/22/2024

Nike unveiled its newest ad campaign ahead of the Paris Games, titled “Winning Isn’t For Everyone,” which is narrated by actor Willem Dafoe and “features athletes from a variety of sports,” according to Jeff Beer of FAST COMPANY. The ad campaign created with agency Wieden+Kennedy includes appearances by Lakers...

PPG extends long-term partnership with Penske Corp.

Daily - 07/22/2024

PPG has "extended its business relationship" with the Penske Corp., continuing their partnership “well into the future,” according to Bruce Martin of FORBES. This relationship dates to the early 1980s, and PPG's involvement is “far reaching into the automotive industry with Penske’s vast number of car dealerships,...

Big Ten, Discover announce partnership renewal

Morning Buzz - 07/22/2024

A key partner is sticking with the Big Ten and Big Ten Network. The league and its network are set to announce a four-year renewal with Discover as the official credit card of the Big Ten, a source with knowledge of the situation told SBJ. An official...

Champions 2024: A Stan Kasten timeline

Journal - 07/22/2024

■ Born: Feb. 1, 1952, Lakewood Township, N.J. ■ Family: Married to Helen Weisz Kasten; four children: Alana, Corey, Sherry and Jay; 11 grandchildren ■ Education: New York University, bachelor’s degree in psychology (1973); Columbia Law School (1976) ...

Champions 2024: Stan Kasten

Journal - 07/22/2024 | Journal - 07/22/2024

Editor’s note: This is the third profile in our 2024 Class of Champions: Pioneers & Innovators. Come walk with Stan, in a ballpark built in 1962 and a mind framed by 1942. Come walk with Stan around Dodger Stadium at 4 p.m. on Shohei...

Royals add new Chick-fil-A ads on foul poles at Kauffman Stadium

Daily - 07/22/2024

The foul poles down the left- and right-field lines at Kauffman Stadium have new Chick-fil-A advertising that has been recently added, according to Pete Grathoff of the K.C. STAR. The Royals are calling the poles the “Fowl Poles." If a Royals player "hits one off a foul pole, everyone at that...