Skechers to run first Super Bowl ad in 2025

Shoe brand Skechers "has already secured national ad time" for next year’s Super Bowl, becoming the "first brand to publicly confirm an ad buy" for Super Bowl 2025. The 30-second spot will be the brand’s 12th Big Game buy, Skechers said. Earlier this year, Skechers aired a Super Bowl ad starring Mr. T that "noted the brand’s unique spelling and called out its common misspelling." The ad also starred longtime spokesman and former NFLer Tony Romo. While May is "very early" to announce Super Bowl plans, several brands "have made similar announcements in the past" (AD AGE, 5/16).