Pollen VC builds a digital lending business to help app developers access their app store earnings early. Their tech platform connects directly to app stores to price risk in real time. This allows developers to reinvest earnings daily into user acquisition instead of waiting 60+ days for platforms to pay out. Typically, developers fail to get early credit and can't acquire more users, but Pollen VC's new model provides funding using real-time app data to validate risk. They aim to fund more opportunities for long tail developers by improving access to working capital.
This document discusses better collaboration between agencies and clients. It notes that historically, agencies did not provide clients with a full understanding of the creative process or ideas, and clients did not know how to properly evaluate work. It advocates that agencies start presentations with the agreed upon creative brief to provide necessary context before presenting ideas. Agencies should tell a story that bridges the brief to the final idea, giving clients a complete understanding. The document also provides models for properly evaluating ideas and ensuring collaborative discussions between agencies and clients.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
Copper Cow Coffee: 500 Demo Day Batch 23500 Startups
Copper Cow Coffee brings specialty Vietnamese coffee to your office, home and adventure with their innovative, 100% biodegradable pour over technology.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.
This document provides an overview of the communication platform Slack. It discusses Slack's history, features such as channels and messaging, integrations with other apps, its competition with platforms like HipChat and Yammer, and its future growth prospects. The secret to Slack's success is that as a messaging platform, it can act as a central hub connecting all other business software since everyone needs to communicate.
This document outlines the five stages of executive hiring: 1) Planning, 2) Working with Candidates, 3) Referencing Process, 4) Compensation Offer, and 5) Offer. It provides tips for each stage, such as developing a prioritized hiring list, taking control of the candidate process, conducting a "mini board meeting" for candidates to present their strategy, doing a 360 degree reference check process, addressing compensation expectations, and making the final offer only when confident it will be accepted. The overall goal is to eliminate surprises after the new executive is hired.
This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
This document outlines Wealthfront's equity plan to attract and retain employees. It discusses using equity incentives for new hires, promotions, performance bonuses, and evergreen grants. For new hires, it provides examples of equity budgets based on job role and market rates. It also discusses granting additional equity for promotions, using equity to reward top performers, and implementing evergreen grants to encourage long-term retention. The total estimated dilution for this example company is 3.945% per year, which is within the generally acceptable range of 3-5% dilution.
I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.
What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis
15 Tips for Creating an Incredible Startup PitchExperts Exchange
The document provides 15 tips for creating an incredible startup pitch to investors. The tips include leading with the need or problem the product addresses, keeping the pitch simple, using visuals to support numbers, validating the product with customers, defining the business model and path to revenue, knowing when to conclude the pitch, not getting defensive in response to questions, discussing marketing strategy, branding the product, using humor, addressing legal issues, estimating growth projections, leveraging social media, targeting a niche audience, and not dwelling on mistakes during the presentation. The overall aim is to clearly articulate the problem and solution, present the key information simply and visually, demonstrate customer validation and a viable business model, and handle questions confidently.
Microsoft to Acquire LinkedIn: Overview for InvestorsMicrosoft
The document contains forward-looking statements about the proposed transaction between Microsoft and LinkedIn, noting potential benefits but also risks that could impact the completion or timing of the deal. It notes many factors that could cause actual results to differ from expectations. Additional information on the transaction will be filed with regulators and provided to LinkedIn shareholders to consider the proposal. Microsoft and LinkedIn directors may be deemed participants in soliciting shareholder approval.
Optii is an AI-powered supply chain optimization solution that automates supply chain planning. It uses advanced modeling and machine intelligence to identify the optimal configuration of a supply chain network to maximize service levels while minimizing costs. Optii targets businesses that currently use manual planning systems by automating the configuration without requiring replacements of existing infrastructure. The company has validated its solution through proofs-of-concept and pilots with industry-leading customers. It is seeking seed funding to further develop its capabilities and expand its sales and marketing efforts.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
What do you love about sales? We want you to do more of that. At Immediately, we've built a mobile app that enables you to power through administrative (read: snooze-worthy) work so that you can focus on the fun stuff.
This is a deck we share with all new hires.
It's about the front line of the service relationship.
Thought we'd share it out there and see what people think.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
http://www.ianlivingstone.ca/2015/11/17/enabling-autonomy/
The drastic increase in the importance of knowledge workers has turned traditional management structures and philosophy upside down. Previously, all of the information and authority was centralized in management and workers simply operated according to some proscribed procedure with limited ability to make their own decisions. However, the rise of the knowledge worker such as developers, designers, and product managers has thrown these structures out the window as they've proven unable to deliver incredible products and technology.
The new name of the game is enabling teams to operate autonomously and build towards a vision that is seeded by the leadership but authored by the team. How do we enable teams to operate autonomously while ensuring that they are held accountable? How does this change as organizations grow? Why does this matter and what are the results?
The document discusses CSS Grid Layout as a new method for controlling page layout with CSS. It provides examples of using Grid Layout properties like grid-template-columns, grid-template-rows, and grid-column to define a grid structure and position elements within that grid. Key benefits highlighted include describing the layout solely in CSS, ability to redefine the layout at different breakpoints, and eliminating the need for layout hacks or non-semantic markup used by older methods.
Andreas Tschas - Pioneers - Building Startup Marketplaces in Europe & Asia - ...Burton Lee
Talk by Andreas Tschas, CEO & Co-Founder, Pioneers Festival, at Stanford on Feb 22 2016, in our session on 'Startup Marketplaces & AI FinTech Founders :: Vienna & Portugal'.
Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs
Twitter: @Europreneurs
7 ineffective coding habits many F# programmers don't haveYan Cui
At BuildStuff'14, Kevlin Henney presented an excellent talk titled "Seven ineffective coding habits of many programmers". As an attendee that day and someone who has exhibited many of these habits over the years, I came to realize that using F# has cured me of many of these ineffective habits! In this talk I'll share my thoughts on how the use of F# and functional programming techniques can help form and nurture good habits and give you the perfect practice you need to make perfect.
A Guide to Facebook Advertising and Social Media StrategyGalvanize
Social media has evolved and social ads are becoming an increasingly efficient lead source. This slideshare is a presentation from a social media advertising workshop and covers an introduction to sales funnels, how to start a conversion funnel analysis, Facebook conversion pixels, Facebook custom audiences, tips to increase your conversion rate, and Facebook remarketing.
Originally posted here: http://www.galvanize.com/blog/facebook-advertising-and-social-media-strategy/
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
This document discusses instilling a culture of growth within companies. It covers whether to hire growth hackers or form growth teams, prioritizing areas of focus like acquisition, activation, engagement and virality. Day-to-day operations are discussed, including tracking metrics, understanding user behavior, prioritizing and designing features, building, measuring and repeating. Potential pitfalls for growth teams are also outlined, such as not testing assumptions with metrics and being impatient with results.
Using Analytics To Make Smart HR DecisionsBambooHR
The document discusses emerging capabilities for HR leaders, including data- and analytics-based decision making. It notes that while many companies see people analytics as important, few have strong capabilities in this area. Several barriers to effective use of people analytics are identified, including outdated technologies, lack of data consolidation, and not knowing what or how to measure. The document provides examples of people analytics measures that can be used to assess compensation plans, recruitment, retention, engagement, and budget impact. It emphasizes starting small with people analytics and focusing on return on investment.
data science @NYT ; inaugural Data Science Initiative Lecturechris wiggins
inaugural Data Science Initiative Lecture @ Brown University
2015-12-04
https://www.eventbrite.com/e/data-science-at-the-new-york-times-tickets-19490272931
This document discusses visualizing data with code and provides information on tools and techniques for data visualization. It lists relevant fields like information design, data science, and cartography. It also lists example visualization tools and techniques like D3, Processing, network graphs, and mapping. Finally, it outlines a process for developing data visualizations that involves looking at the data, creating initial visualizations, asking questions, getting inspiration, refining ideas, and publishing visualizations.
The Net Promoter Score process involves a number of parameters which when worked together can provide the best outcome and can be very tricky to execute. This infographic highlights some pitfalls to avoid when running your next NPS campaign to churn out the best results out of it.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Every now and then every presenter needs a little dose of inspiration to jumpstart the creation of a beautiful presentation. Hopefully these 13 quotes will inspire you to take your presentation designs to the next level. If you need more inspiration for your decks, visit the www.Ethos3.com blog.
This document provides dos and don'ts for creating a successful PowerPoint presentation. It recommends that slides should not contain too much information, change frequently, or shrink text. Fonts should be uniform, aligned, and not distracting. Images should be visually appealing, match the theme, and not be the same color as text. Charts should have four or fewer items per column and tables should be in groups of four. Captions should be near corresponding images and lists should relate to each other. Backgrounds, fonts, and images should emphasize the message and not distract from it. Presentations should follow these guidelines and be examined critically with the audience in mind.
The document discusses bringing a zoo to the company building to attract customers. It lists various animals that could be regular exhibits such as giraffes, elephants, tigers, and lions. It also proposes a petting zoo with goats, donkeys, pigs, and other animals. Having a zoo is suggested as a great idea to bring in new customers and generate interest.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
This document discusses growth hacking strategies used by early internet companies like Hotmail to achieve rapid growth. It defines growth hacking as a set of tactics and best practices for acquiring, activating, and retaining users. Some key tactics discussed include viral growth, A/B testing landing pages, optimizing the user lifecycle funnel, and identifying bottlenecks. The document provides examples of notable growth hacks from companies like Dropbox, Path, and Eventbrite.
The Power of Commission Payment Choice - Fragmob Technology ConferenceHyperwallet
The direct selling industry is about to hit a critical moment in its evolution. Because, like it or not, the world of independent employment is changing rapidly. New economy companies, like Uber, Lyft, TaskRabbit, and Upwork, are challenging direct sellers for their human resources, attracting young, eager, independent workers in record numbers. Thankfully, advances in technology and improvements to commission payments platforms are making it easier for direct selling companies to adapt and provide their workforce with cutting-edge field tools.
Prepare to join the App Millionaires ClubPollen VC
This document discusses how PollenVC, a FinTech company, offers app and game developers access to financing and services to accelerate growth. It provides early access to revenue earned from app stores so developers can reinvest in user acquisition and scaling. Using case studies, it shows how recycling revenue in this way allows developers to stay cash flow positive with smaller budgets and acquire users faster than relying solely on platform payout schedules. Developers benefit from more control over their business and the ability to do more promotional spending earlier in the lifecycle.
Beyone Games: Using Mobile Payments to Jump-Start Customer EngagementCentric Consulting
Gaming developers have figured how to use in-app purchases to engage users and make money. Can business apps follow the same model to #ConquerAppFatigue?
In Beyond Games: Using Mobile Payments to Jump-Start Customer Engagement, hear Centric Consulting’s Digital and Mobile Practice Leader Jason Miller explain how mobile payments are emerging as a creative way to reach app-fatigued customers across industries.
You’ll learn:
• Five steps to get started with mobile payments, including how to sell it to your CEO
• Examples of how companies are using mobile payments for business apps
• Three things you can do today to decide if mobile payments are right for you
Unlocking digital opportunity in Southeast AsiaPuja Pramudya
Puja Pramudya discusses unlocking digital opportunity in Southeast Asia. She shares her experience starting Radya Labs in 2011 and the lessons learned along the way, including focusing on customer needs and maintaining multiple products. Puja outlines the large digital landscape and mobile usage in Indonesia. She stresses the importance of solving real problems, building minimum viable products, and measuring product usage through metrics like activations and retentions. Puja believes opportunities lie in areas like VR/AR, artificial intelligence, big data, and IoT, but acknowledges starting a successful company is difficult and takes time.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Peterjan Van Nieuwenhuizen - Transformation vs Enterprise distruptionAgile Impact Conference
Jenius was set up as a startup within an existing bank to address the major opportunity of serving Indonesia's growing consuming class with a digital financial service. Jenius offers a mobile and web app with an international debit card and physical touchpoints. It has strong market performance with over 0.8 million customers. Building Jenius as a startup taught the bank how to implement agile methodology, microservices architecture, and open APIs. Jenius also provided valuable lessons and capabilities to enable a broader digital transformation.
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
This document provides an overview of the changing banking environment and opportunities for new digital services and products. Key points include:
- The banking industry is being disrupted by digital competitors that offer more seamless, mobile-first experiences for customers.
- Technology is changing customer expectations around fast, cashless, and on-demand banking services that can be accessed anywhere.
- The document outlines several potential new digital banking products and services like mobility banking, service bots, experience banking apps, and tools to help different generations.
- It argues that banks need to shift their focus from products to customer experience, change business models, use algorithms, and try new apps to better connect with customers in this changing environment.
This document summarizes a presentation on investor readiness for technology ventures. Key points discussed include how to prepare a company for fundraising, balancing high valuations with investor protection, structuring relationships between stakeholders, trends in technology M&A, and the importance of legal organization during growth. Research shows venture capital funding increasingly follows global standards and best practices, while relationships depend on management experience, market conditions, investment opportunity, and company development stage.
The Big Willow overview and client uses casesNeil Passero ★
The Big Willow delivers award-winning solutions to help clients find and engage buyers who may not be in their CRM/MAP. Our intent data, engagement platform and managed services help your peers at Commvault, Lenovo, Five9, Akamai and others originate deals and enable sales to have better conversations.
Welcome to The Business Fame’s exclusive issue; "2020’s Leading Fintech Companies to Watch" here we have highlighted some companies whose efforts for innovations in FinTech industry is growing very fast with its simple and convenient solutions.
Webinar 16th april digital marketing workshop for entrepreneurs & retailersSocial Beat
This document summarizes the growth of digital marketing in India and how businesses can leverage different digital strategies. It notes that digital is now mainstream in India with over 55 crore internet users. It discusses how businesses can build websites, use social media, search engine optimization, and digital advertising to reach customers online. Metrics like leads, sales, reach and engagement are mentioned for measuring the impact of digital marketing efforts. The document also suggests that learning digital marketing skills can help one grow their business or build a career in this high-growth field.
Parachute Digital is a marketing and fundraising consultancy that offers not for profit organisations the opportunity to make more money online and give their supporters a great digital experience.
Prepare to Join the App Millionaires Club | Martin MacmillanJessica Tams
Delivered at Casual Connect Asia 2016
Popular reports suggest you need a high app store chart position to guarantee your game gets the visibility it needs to succeed. However, Pollen VC's research has found that outside the Top 25 app store rankings, an increasing number of games are generating more than a million dollars in revenue a year. Martin Macmillan will discuss how they do it and how you should prepare for launch to ensure that your game is a success.
The document discusses potential avenues for Mint.com to generate revenue while maintaining customer trust and a positive user experience. It proposes:
1. Leveraging Mint's large user base and transaction data to provide personalized recommendations and suggestions to users, with Mint earning commissions from financial institutions for qualified leads.
2. Segmenting and profiling users to target recommendations for high-value products like health insurance, mutual funds, and home loans to high-income users.
3. Integrating real estate search and home listing content to suggest suitable housing options to users predicted to be in the market for a home based on financial patterns. Revenue would come from real estate listing services. Maintaining user permission and anonymity would be important for
This document proposes a mobile advertising video system called MAD Vids that aims to deliver targeted video ads to mobile users. It seeks to integrate short video ads during loading screens of apps to maximize viewership. The system would use demographic metadata and mesh networking to select and cache the most relevant ads between apps. The founder believes this approach could supplement the growing mobile advertising market. He provides market analysis and outlines plans for development, partnerships, revenue models, and investment needs to fully launch the MAD Vids platform.
Similar to Pollen VC Building A Digital Lending Business (20)
Pollen VC Slides - Hyper Games Conference 2021Pollen VC
1) Pollen VC provides flexible lines of credit to game developers to fund user acquisition spending and help grow their business without giving up equity.
2) For hyper casual game studios, working with a publisher may be better if they need expertise in user acquisition or monetization and don't have capital to spend on user acquisition themselves. Self-publishing works better for experienced hyper casual studios with expertise and some capital.
3) It's important to focus on return on ad spend (ROAS) and model the lifetime value (LTV) of players over time to understand when user acquisition spending reaches the optimal point for profitability.
PollenVC Pocket Gamer Connects London 2020 Pollen VC
The document discusses three key things to focus on before significantly scaling user acquisition (UA) spending.
1) Understand customer acquisition cost (CAC) and lifetime value (LTV) - the "north star" metric.
2) Determine how to fund increased spending on UA, exhausting least expensive options first.
3) Continually monitor how CAC and LTV change as spending increases so ROI remains high and the "machine" is running at full capacity. The goal is profitable growth through efficient use of capital.
The Most Important Metrics for Scaling Your User AcquisitionPollen VC
As app marketing gets more sophisticated, there’s an increasing focus on metrics of every sort. Having a clear understanding of your unit economics is extremely important specifically customer acquisition cost (CAC) and user lifetime value (LTV) – how much a customer costs to acquire and the expected value of that customer over time from your app or game.
Marketers are rightly highly focused on these metrics, but sometimes fail to see the bigger picture of what that data is telling them in terms of how to visualize growth potential.
How to Finance Your Growth A Metrics Based Approach - Martin MacmillanPollen VC
This document discusses how app developers can finance growth through a metrics-based approach using revenue recycling. It introduces Pollen VC, which unlocks the value of accrued app store earnings to fund advertising spend and fuel faster user acquisition and growth, without the need for venture capital. The document covers key metrics like LTV, CPI, and cash flow modeling to illustrate how revenue recycling can achieve the same user acquisition spend with a smaller initial budget or enable spending 4x more on paid user acquisition with the same budget. Developers are encouraged to contact Pollen VC to have their LTV and cash flows modeled.
Playcrafting - Mastering The Art Of Scaling Your Mobile GamePollen VC
At Pollen, we work with a lot of studios when they’re launching or scaling their game. Often times, we come across studios that make amazing games but just don’t know how to capitalize on the business side. We hope that by the end of this class, you’ll be well equipped to maximize your game’s potential
Pollen VC: How To Successfully Launch Your Mobile GamePollen VC
The document provides tips on how to successfully launch a mobile game, including building a great game, testing it through alpha/beta and soft launches, launching marketing campaigns, and measuring key metrics like downloads, retention, and revenue to determine if the full launch is successful. The soft launch phase involves testing the game in select countries to work out bugs and evaluate performance before a full global launch.
Martin Macmillan introduces the Pollen VC proposition at App Promotion Summit London 2014.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
The document discusses alternative funding options for game developers to support user acquisition during game launches. It notes that while some games go viral with no promotion, most require spending on user acquisition. Traditional options like venture capital, publishers, or credit cards have limitations. The document introduces PollenVC as an alternative that provides daily funding based on sales, allowing developers to reinvest money directly into promotion while their game is performing well in order to acquire more users and lower their customer acquisition costs.
The document discusses the funding gap that app and game developers face when trying to acquire users through paid user acquisition (UA) campaigns. Developers need funding to reinvest in UA in order to acquire more users, but they often cannot access funding from traditional sources like venture capital, credit cards, or publishers. This funding gap means that many great apps and games are never able to reach their full potential. The document proposes that developers could use funding based on their daily app revenue to directly reinvest in UA campaigns and acquire more users in a self-funding cycle. It emphasizes the importance of testing UA strategies to understand user metrics before launching large campaigns.
How to successfully launch your mobile gamePollen VC
Ryan Lessard of Pollen VC and Adam Flanders of Mobile Game Partners present "How to successfully launch your mobile game" first presented at PlayCrafting NYC on 27th July 2015.
Getting Started with Interactive Brokers API and Python.pdfRiya Sen
In the fast-paced world of finance, automation is key to staying ahead of the curve. Traders and investors are increasingly turning to programming languages like Python to streamline their strategies and enhance their decision-making processes. In this blog post, we will delve into the integration of Python with Interactive Brokers, one of the leading brokerage platforms, and explore how this dynamic duo can revolutionize your trading experience.
Thе Synеrgy of Options Trading and Python_ Options Trading with Python.pdfRiya Sen
In thе dynamic world of financе staying ahеad of thе curvе is crucial for succеss. Onе avеnuе that has gainеd immеnsе popularity is options trading python which pairеd with thе vеrsatility of Python programming and it bеcomеs a formidablе combination. In this blog post, we’ll dеlvе into thе fascinating rеalm of options trading using Python and еxploring its bеnеfits and tools and stratеgiеs.
Harnessing Wild and Untamed (Publicly Available) Data for the Cost efficient ...weiwchu
We recently discovered that models trained with large-scale speech datasets sourced from the web could achieve superior accuracy and potentially lower cost than traditionally human-labeled or simulated speech datasets. We developed a customizable AI-driven data labeling system. It infers word-level transcriptions with confidence scores, enabling supervised ASR training. It also robustly generates phone-level timestamps even in the presence of transcription or recognition errors, facilitating the training of TTS models. Moreover, It automatically assigns labels such as scenario, accent, language, and topic tags to the data, enabling the selection of task-specific data for training a model tailored to that particular task. We assessed the effectiveness of the datasets by fine-tuning open-source large speech models such as Whisper and SeamlessM4T and analyzing the resulting metrics. In addition to openly-available data, our data handling system can also be tailored to provide reliable labels for proprietary data from certain vertical domains. This customization enables supervised training of domain-specific models without the need for human labelers, eliminating data breach risks and significantly reducing data labeling cost.
AWS re:Invent 2023 - Deep dive into Amazon Aurora and its innovations DAT408Grant McAlister
With an innovative architecture that decouples compute from storage and advanced features like Global Database and low-latency read replicas, Amazon Aurora reimagines what it means to be a relational database. Aurora is a modern database service offering unparalleled performance and high availability at scale with full open source MySQL and PostgreSQL compatibility. In this session, dive deep into the most exciting new features Aurora offers, including Aurora I/O-Optimized, Aurora zero-ETL integration with Amazon Redshift, and Aurora Serverless v2. Learn how the addition of the pgvector extension allows for the storage of vector embeddings and support of vector similarity searches for generative AI.
Introduction to Data Science
1.1 What is Data Science, importance of data science,
1.2 Big data and data Science, the current Scenario,
1.3 Industry Perspective Types of Data: Structured vs. Unstructured Data,
1.4 Quantitative vs. Categorical Data,
1.5 Big Data vs. Little Data, Data science process
1.6 Role of Data Scientist
Towards an Analysis-Ready, Cloud-Optimised service for FAIR fusion dataSamuel Jackson
We present our work to improve data accessibility and performance for data-intensive tasks within the fusion research community. Our primary goal is to develop services that facilitate efficient access for data-intensive applications while ensuring compliance with FAIR principles [1], as well as adoption of interoperable tools, methods and standards.
The major outcome of our work is the successful creation and deployment of a data service for the MAST (Mega Ampere Spherical Tokamak) experiment [2], leading to substantial enhancements in data discoverability, accessibility, and overall data retrieval performance, particularly in scenarios involving large-scale data access. Our work follows the principles of Analysis-Ready, Cloud Optimised (ARCO) data [3] by using cloud optimised data formats for fusion data.
Our system consists of a query-able metadata catalogue, complemented with an object storage system for publicly serving data from the MAST experiment. We will show how our solution integrates with the Pandata stack [4] to enable data analysis and processing at scales that would have previously been intractable, paving the way for data-intensive workflows running routinely with minimal pre-processing on the part of the researcher. By using a cloud-optimised file format such as zarr [5] we can enable interactive data analysis and visualisation while avoiding large data transfers. Our solution integrates with common python data analysis libraries for large, complex scientific data such as xarray [6] for complex data structures and dask [7] for parallel computation and lazily working with larger that memory datasets.
The incorporation of these technologies is vital for advancing simulation, design, and enabling emerging technologies like machine learning and foundation models, all of which rely on efficient access to extensive repositories of high-quality data. Relying on the FAIR guiding principles for data stewardship not only enhances data findability, accessibility, and reusability, but also fosters international cooperation on the interoperability of data and tools, driving fusion research into new realms and ensuring its relevance in an era characterised by advanced technologies in data science.
[1] Wilkinson, M., Dumontier, M., Aalbersberg, I. et al. The FAIR Guiding Principles for scientific data management and stewardship. Sci Data 3, 160018 (2016) https://doi.org/10.1038/sdata.2016.18
[2] M Cox, The Mega Amp Spherical Tokamak, Fusion Engineering and Design, Volume 46, Issues 2–4, 1999, Pages 397-404, ISSN 0920-3796, https://doi.org/10.1016/S0920-3796(99)00031-9
[3] Stern, Charles, et al. "Pangeo forge: crowdsourcing analysis-ready, cloud optimized data production." Frontiers in Climate 3 (2022): 782909.
[4] Bednar, James A., and Martin Durant. "The Pandata Scalable Open-Source Analysis Stack." (2023).
[5] Alistair Miles (2024) ‘zarr-developers/zarr-python: v2.17.1’. Zenodo. doi: 10.5281/zenodo.10790679
[6] Hoyer, S. & Hamman, J., (20
Big Data and Analytics Shaping the future of PaymentsRuchiRathor2
The payments industry is experiencing a data-driven revolution powered by big data and analytics.
Here's a glimpse into 5 ways this dynamic duo is transforming how we pay.
In essence, big data and analytics are playing a pivotal role in building a future filled with faster, more secure, and convenient payment methods for everyone.
DESIGN AND DEVELOPMENT OF AUTO OXYGEN CONCENTRATOR WITH SOS ALERT FOR HIKING ...JeevanKp7
Long-term oxygen therapy (LTOT) and novel techniques of evaluating treatment efficacy have enhanced the quality of life and decreased healthcare expenses for COPD patients.
The cost of a pulmonary blood gas test is comparable to the cost of two days of oxygen therapy and the cost of a hospital stay is equivalent to the cost of one month of oxygen therapy, long-term oxygen therapy (LTOT) is a cost-effective technique of treating this disease.
A small number of clinical investigations on LTOT have shown that it improves the quality of life of COPD patients by reducing the loss of their respiratory capacity. A study of 8487 Danish patients found that LTOT for 1524 hours per day extended life expectancy from 1.07 to 1.40 years.
2. BUILDING A DIGITAL LENDING BUSINESS
Building a Digital Lending Business
ABOUT POLLEN VC
• Global App Marketplace is a $25Bn market growing to
$142Bn within three years*
• We help app developers unlock their app store earnings
early to fuel growth and deploy venture capital
more efficiently
• New data-driven approach to lending - our tech platform
connects directly to central billing system for digital products
to price risk in real time
*Source:Vision Mobile Developer Economics Survey Feb 2014
2
3. BUILDING A DIGITAL LENDING BUSINESS
PROBLEM: PLATFORMS ONLY
PAY OUT REVENUE UP TO
60+ DAYS AFTER YOU’VE
EARNED IT.
LAUNCH
You’re earning money from
day 1
This is your money
trapped in the payment system
Platforms
release your
cash…
3
4. BUILDING A DIGITAL LENDING BUSINESS
Reinvest directly
into advertising
Acquire more users
more quickly
Draw down earnings
on a daily basis
A NEW WAY…
4
5. BUILDING A DIGITAL LENDING BUSINESS
TYPICAL LAUNCH SCENARIO
LAUNCH
Fail to get
credit with
ad networks
Can’t
reinvest to
acquire more
users
Get paid by
platforms
DOWNLOADS REVENUE
Revenue/Downloads
Jan 2015 Feb 2015 Mar 2015 Apr 2015 May 2015 Jun 2015 Jul 2015
5
7. BUILDING A DIGITAL LENDING BUSINESS
FUNDING FOR FINTECH
Building a Digital Lending Business
Amount $
Capital Markets
Banks
Family Offices
Equity Capital
Data/Model Validation
7
8. BUILDING A DIGITAL LENDING BUSINESS
DIGITAL
Creation and shipping of physical
goods
Invoices created at end of month
and posted/emailed. Paid
30,45,60 day terms
Advertising booked weeks in
advance - eg TV campaigns, direct
mailings
Factoring/Discounting solutions
available to shorten cycles at a
cost
App Store Marketplace - Real time
economics
Consumers purchase digital product
real-time - billed to credit cards
instantly
Advertising purchased in real time
through RTB exchanges
Lack of financial products eg invoice
financing
30 days is a long time. 60 days is an
eternity!
VS
OLD WORLD COMPARISON
PHYSICAL
8
10. BUILDING A DIGITAL LENDING BUSINESS
GROWTH IN THE LONG TAIL
Building a Digital Lending Business
•c. 70,000 developers making more than $10k/year
across iOS and Google Play
•L-Shaped revenue curve is flattening out
•More opportunities for developers in the long tail
•User acquisition becoming better understood
10