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Ajay Sethi: Mr Tweezerman UK – the public face of a global beauty brand
Tweezerman is one of the world’s best-known beauty accessory brands – and Ajay Sethi is MD of Tweezerman UK.
Ajay set up his business in the back bedroom of his family home, exactly twenty years ago. He became a joint venture partner with Tweezerman in 2018.
In Episode 49 of the Nottingham Business School’s Business Leaders’ Podcast, Ajay tells Visiting Honorary Professor Mike Sassi about the pressures and pleasures of leading such a high-profile brand.
He also explains why he installed a disco glitter ball in the staff toilets.