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Best kids' Advent calendar 2023: toys, treats and traditional buys
Whether you want to go for a classic chocolate calendar or are looking for something with the 'wow' factor this December, we've found the 20 best kids' advent calendars for this year – whatever your budget.
By Tammy Jacks & Jenny Wonnacott | Last updated Oct 30, 2023
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There’s no doubt that kids’ Advent calendars are a source of delight on a chilly December morning and every year they just keep getting better and better.
This year, we’re excited to see some of the best toy advent calendars on the market from the likes of Playmobil, Schleich and Paw Patrol to name a few. And, if you fancy something a little different for your child, we’ve also picked the best educational, puzzle and book Advent calendars available right now.
If you’re looking for a special keepsake that features traditional snowy scenes or beautiful wooden chests full of characters from the nativity, you’ll see some Mumsnetter favourites on our list too.
Because we know it can be tricky to select the right advent calendar that will actually be appreciated and not just contain overpriced tat, we've done the hard work for you and have researched the very best kids' Advent calendars to buy this year, taking into consideration the many recommendations on our Mumsnet forums and only selecting products which parents and their children have tried, tested and loved. Additionally, we scoured the internet for award-winning advent calendars and read countless reviews on retailer sites.
Whatever your budget, the age of your child and their interests, our pick of the best kids' Advent calendars in 2023 will deliver fun and festive memories.
Read next: Speaking of festive purchases, check out our guide to the best Christmas toys 2023.
Best Kids' Advent Calendars 2023: best toy advent calendars
Best kids' chocolate Advent calendars 2023
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Lindt Teddy Milk Chocolate
Christmas Advent Calendar
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Cadbury Dairy Milk
Advent Calendar
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Moo Free
Dairy Free Chocolate Advent Calendar
Best DIY Kids' Advent Calendars 2023
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Juegoal Advent Calendar
25 Drawers: Countdown to Christmas
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Livaia DIY Advent Calendar
Craft Advent Calendar
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Liummrcy
Fabric Advent Calendar
Best Advent calendars for older kids
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LEGO Star Wars
Advent Calendar 2023
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The Body Shop
The Advent Calendar of Wonders
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Eight Innovation
Electronic Games Advent Calendar
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My mum has always bought my two a traditional Advent - they are just as materialistic as any other child and love presents! - but weirdly their favourite Advent is the picture one from my mum. This year they have said they just want the picture calendar.
Best traditional Advent calendar - £6
Vermont Christmas Company
Holiday Home Freestanding Advent Calendar
Good quality toys
Trusted brand
Not too pricey
Lots of Playmobil calendars to choose from
Lots of small bits
Not suitable for under-4s
Price: £20 | Age: From four years | Release date: Available now
Playmobil has been a trusted toy brand in children’s homes since the 1970s and for good reason. it’s detailed playsets often include distinctive characters and accessories, encouraging hours of imaginative play and the Playmobil Christmas Baking Advent Calendar does all this and more.
The Advent calendar features 24 good-quality festive surprises from Santa's bakery, including Santa himself, his helpers and a fully-stocked bakery kitchen to create a fun and seasonal scene that your little one will adore putting together over the month of December. They will also make cute decorations you’ll love reminiscing with, in the future.
Each figure and accessory are robust and beautifully detailed and can be placed against the colourful cardboard background. There are even real baking accessories included: three biscuit cutters and a Playmobil biscuit stamp. Not bad for £20!
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We got one for DD (then nearly 3 yo) last year. She loved opening the little windows and building the scene. On some days the toy was not as exciting but at that age she did not care much. I think I will get another one this year - but mainly because I love Playmobil!
Playmobil Advent Calendar: Christmas Sleigh Ride
£24
Lots more Advent calendars to choose from!
Only £2.50
Suitable for the whole family, not just kids!
Same design as last year
Not suitable for Vegans
Price: From £2 | Ages: From weaning age | Release date: Available now
For some, chocolate for breakfast is an essential part of Christmas, and the Cadbury’s Dairy Milk Chocolate Advent Calendar delivers a tasty morsel every day – at a really great price!
Unlike some brands, the chocolate is scrumptious and satisfying, and you get a bigger treat on Christmas Eve. The picture on the front is bright and cheerful and will look great when on display. Happily, it is also fully recyclable and suitable for vegetarians too.
Lindt Milk Chocolate Teddy Advent Calendar
Delicious chocolate
Extra big teddy on Christmas Eve
Pricey for chocolate Advent calendar
Price on writing: £12 | Ages: From weaning age | Release date: Available now
If you’re looking for high-quality Swiss chocolate that not only tastes creamy and delicious, but is colourful, fun and enticing for little ones to open each day, then you can’t go wrong with the Lindt Milk Chocolate Teddy Advent Calendar.
This calendar contains 24 little windows, each hiding a delightful Lindt chocolate treat including creamy milk and white chocolate snowdrops, mini gold reindeer, the classic melt-in-the mouth truffles and the iconic teddy – which is the main surprise on day 25.
In addition, buying one of these fantastic calendars will help support the sustainability and ethical sourcing of cocoa beans. Lindt and its master chocolatiers are members of the World Cocoa Foundation and work towards responsible cocoa farming practices.
Good quality toys which should last
Appeals to a wide range of kids
Not suitable for under-5s
Quite pricey
Price on writing: £30 | Ages: From five years | Release date: Available now
The Schleich Horse Club Calendar is an excellent toy advent calendar for children who love horses. It tells the story of Sofia who has a delightful idea for Christmas Eve - to spend it in the hayloft with her Icelandic mare, its foal, her faithful dog, and a little squirrel. She's been preparing for this special night by secretly stashing surprises in the hayloft each day for 24 days.
In addition to the horse and it’s foul, the doll (Sofia herself) and the cute dog and squirrel, this advent calendar is packed with toy food items and a tiny sleeping bag, all of which are beautifully designed and durable. Plus, we love the overall design of the calendar, which is not only festive and bright, but also showcases a beautiful animal theme.
Although it’s not a cheap option, this toy advent calendar doubles up as a perfect Christmas gift that can be played with year-round and for many years to come. If your child isn’t a fan of horses, the Schleich brand has plenty of other advent calendar options including Farm World and Dinosaurs.
Tom Gates Totally Brilliant Advent Calendar
Encourages reading
Also contains activity books
Some content is repeated from the Tom Gates books
Calendar hasn't been updated since last year
Price on writing: £11 | Ages: 7-11 years | Release date: Available now
The Tom Gates Totally Brilliant Advent Calendar is a wonderful festive choice for creative kids. It is also fantastic value with 24 hardback mini story books and activity books for your child to enjoy and read daily in the run up to Christmas.
Tom Gates has an irreverent, witty comic book style tween kids will love. Each book also has its own pocket, and the whole thing can be tied securely together with a bright red ribbon.
However, keep in mind that some of the mini books are excerpts from the books themselves, so if your child is an avid Tom Gates fan, they may have come across the stories before.
Great for little ones
Good alternative to chocolate
Pricey
Toot-toot is notoriously noisy
Price on writing: £45 | Ages: From 12 months to five years | Release date: Available now
While it comes with a hefty price tag, there’s no doubt that the VTech Toot-Toot Drivers Advent Calendar will be a source of daily excitement for your child, especially if they're a bit young to appreciate the more traditional Advent calendars.
Each day they will receive a fun play piece that will come together to create an interactive roadway with sound effects including Christmas songs and festive melodies to inspire Christmas cheer. In addition, the decorative box flap can be pulled down to display a track for the cars and accessories like a Toot-Toot Drivers Truck, Christmas decorations, festive animals like reindeer and a mini sleigh that responds to SmartPoint locations with different phrases, sound effects and more.
If you already have Toot-Toot toys, this brilliant Advent calendar will make a great addition to your collection.
Nice quality wooden calendar
Aesthetically pleasing, will easily blend with Christmas decor
Not the most exciting Advent calendar for kids
Reviewers say the drawers are a little small
Price on writing: £39 | Ages: Three years and up | Release date: Available now
Wooden and reusable advent calendars that are large enough to be filled with a variety of goodies, and durable enough to “grow” with your child – and be used every year, are a popular choice amongst Mumsnetters who love the freedom to choose what goes into each little box or container, and we think that the Juegoal Advent Calendar offers this and more.
This top-quality, square wooden frame is made with 25 beautiful little pull-out drawers, each perfectly handcrafted with special words, festive pictures (like Christmas trees and reindeer) and numbers to entice little hands to open them.
Each drawer varies in size, but most are large enough to hold miniature toys, sweets, toy cars, hair clips or mini stationary items like erasers. Measuring at 27.94cm x 5.59cm x 30.48cm, this reusable advent calendar is the perfect size for a child’s room or your living room and can be used year-round to store any small items.
Re-usable
Decorative as well as interactive
Helps to illustrate the countdown idea
Younger kids may struggle with the 'one at a time' aspect
Potential choking hazard
Price on writing: £19 | Ages: From three years |Release date: Available now
The classic Melissa & Doug Countdown to Christmas Advent Calendar is a beautiful keepsake that your little one will look forward to seeing every year, and it’s a good option if you’re steering away from sweet or chocolate advent calendars.
This one offers a great introduction to the concept of an advent calendar as it’s fairly simple for little kids to use and introduces concepts such as counting, colours etc. However, just a note that the magnets could be a potential choking hazard and your child should be monitored whilst playing with it.
Made from robust wood and decorated in festive red and green. Each day your little one can remove a magnetic ornament from the tree to reveal the dates as they countdown towards the big day.
The bottom of the tree is a handy bauble storage box too, so you won’t lose any and we’re big fans of the holiday poem on the back that adds a bit of festive cheer to this delightful first advent calendar.
Tasty chocolate
Free from dairy, gluten, soya and palm oil
Pricier than traditional chocolate Advent calendars
Price on writing: From £3 | Ages: From weaning age | Release date: Available now
Little ones with food allergies or a dairy intolerance shouldn’t have to miss out on the fun of Christmas. Happily, more and more brands are making Advent calendars that suit all dietary requirements.
MooFree is one of our favourites, and the delicious white chocolates in this cute calendar are sure to make your dairy-intolerant child smile. Each creamy chocolate in this advent calendar has been created using ethically sourced ingredients and is also vegan-friendly, gluten free and palm oil free.
Kinnerton is also a fantastic brand to look out for if your child has a nut allergy and their Paw Patrol Advent Calendar is bright and cheerful for kids to enjoy.
PAW Patrol is very popular thanks to the new PAW Patrol film
Relatively cheap way to get quite a few PAW Patrol figures
Doesn't include all the pups
Some reviewers say it's a little flimsy
Price on writing: £19 | Ages: From three years Release date: Available now
Fans of Rocky, Everest, Rubble and the rest of the Paw Patrol team will love this themed Advent calendar. Cute characters and festive accessories like Christmas trees will pop out from behind each door to create a delightful seasonal scene and we love the sturdy part of the box that doubles up as a playmat for all the little characters.
Once complete, on Christmas Eve, this fun and durable set of toys will provide the opportunity for imaginative play and storytelling in the magical world of Adventure Bay.
Folds out to a lovely festive scene
Recyclable
Includes lines from 'Twas the Night Before Chistmas'
Not as fun as other kids' Advent calendars
Cannot be re-used
Price on writing: £6 | Ages: From 12 months | Release date: Available now
A traditional illustrated Christmas Advent calendar without chocolates or toys can be a source of nostalgia and joy. They are also beautiful for celebrating the festive season without adding extra ‘stuff’ to your home.
This Vermont Christmas Company Advent Calendar features a gorgeous, detailed Christmas eve scene that your child will enjoy looking at, plus behind each window, they’ll find a fun picture and corresponding text from the poem ‘Twas the Night Before Christmas.
This sturdy advent calendar sits easily on any tabletop or flat surface and the front is beautifully accentuated with glitter. Open the doors carefully, and this excellent value calendar will last for years.
Great for older kids
Good for fans of both LEGO and Star Wars
Small parts can be lost easily
Not suitable for kids under six
Price on writing: £25 | Ages: Six years plus | Release date: Available now
Even though they’re pricey, LEGO toys have long been a family favourite, with everyone from the age of six to 96 able to join in on the fun. This fantastic Star Wars and Mandalorian-themed LEGO Christmas Advent Calendar provides the absorbing task of building a character, vehicle or accessory every day, including Christmas Eve. This fab space-age play set can then be displayed as part of a broader collection or played with.
This set includes a range of minifigures and it's worth noting that all of them are relatively uncommon in Star Wars Lego sets, especially the Tusken Raider and IG-11 figures. Additionally, the Mandalorian (Din Djarin) and the Child (Grogu) with their Christmas-themed prints is a must, especially if you've been collecting every Lego Star Wars calendar for your older kids.
Eight Innovation Electronic Games Advent Calendar
Combines gaming with learning, STEM and basic electronics
Once you've built them, you have 24 new games to play with
Not as instantly gratifying as other calendars
Not recommended for kids under 12
Price on writing: £23 | Ages: From 12 years | Release date: Available now
This Eight Innovations Electronic Games Advent Calendar is ideal for gaming enthusiasts, young scientists and kids who adore computers.
Each December day, your child will discover an electronic component that will help them to build various computer games, including Whack-a-Mole, Codebreaker and Ping Pong. This is an excellent choice for teenagers and adults alike who love to discover how electronics work. Plus, we like that this calendar comes with a clear and concise instruction guide to make the building process a breeze.
Turns into a dollhouse
Appeals to a wide range of ages
Small parts can get lost easily
Price on writing: £24 | Ages: From four years | Release date: Available now
A new entry for 2023, the Polly Pocket Advent Calendar is perfect for fans of Polly - with two dolls and 27 accessories, kids open a surprise gift on day one, followed by new winter-themed holiday surprises for the next 24 days.
The entire calendar becomes an adorable gingerbread house which can be played with for years to come. Because it's Polly Pocket, the parts and accessories are quite small so take care not to lose them!
Cheap
Great for younger kids
Some reviewers say it's a bit flimsy
Price on writing: £9 | Ages: From three years | Release date: Available now
Although this Peppa Pig stationary advent calendar was launched in 2021, it still gets a lot of love from parents on our forums as it’s packed with 25 surprises for little girls including stamps, long-lasting coloured pencils, a sharpener and a range of colouring tools to make art fun and appealing for kids aged 3+.
The unique shape of this advent calendar, plus the bright colours and cheerful Peppa Pig illustrations mean that it will look great with the rest of your Christmas decorations and reveal a fun surprise that your child can use to colour in, draw a picture or create some fun stamp artwork.
The only downside? One reviewer said that the box itself was hard to keep sturdy once the doors had been opened, so it might not last for as long as you’d hoped for, but at just under £10, we think it’s decent value for money.
Appeals to a wide range of ages
Encourage problem-solving skills
Made from recyclable materials
Kids might get bored of it halfway through
Pricey
Price on writing: £27| Ages: From three years, although best suited for teens | Release date: Available now
The intricately illustrated puzzles in the Gibsons Jigsaw Christmas Advent Calendar will fascinate kids and adults alike and make a tremendous absorbing task for a quiet breakfast time.
The attractive blue and green box is sturdy and will look great with the rest of your seasonal decorations. Even better, the high-quality festive puzzles are made from strong, sustainable recycled cardboard, FSC-certified paper, vegetable-based inks and biodegradable labels.
In addition, the puzzles come in different shapes and sizes and can be glued together with the adhesive provided and attached to a ribbon so that they can be hung as cute Christmas decorations.
Introduces/reinforces the story of the Nativity
Encourages creativity and pretend play
Pricey (but can be re-used)
Price on writing: £38 | Ages: From three years | Release date: Available now
Any parent who wants to share the story of Christmas with their children will appreciate this versatile and excellent value Advent calendar. Each day reveals the gift of a small wooden figure (that’s pulled out of a reusable drawer) like baby Jesus, Mary and Joseph, the shepherds, angels and three wise men, plus palm trees and 11 animals to set the scene.
Kids will delight in soaring the angels through the celestial sky and guiding the camels amid the palm trees surrounded by the sturdy stand-alone box that sets the festive tone with its bright colours and nativity theme. Once the festive season is over, simply fold the box neatly, pack it away and enjoy your new tradition again next year.
Combines arts and crafts with Advent
Lovely rustic addition to Christmas decor
Requires work to put together and fill up
Price on writing: £9 | Ages: It depends on what you choose to fill the boxes with | Release date: Available now
This DIY Advent calendar kit is a wonderful idea for creative kids who enjoy crafts as it’s pretty robust and simple to assemble with clear instructions. The foldable cardboard makes 24 good-sized boxes that can be decorated with festive stickers and filled with fun gifts like hairpins, keyrings, stationary or gemstones and tasty treats you know your children will love (like chocolates or individually wrapped sweets) and then stacked ready for the 1st of December.
The overall effect has a rustic feel and will look great as part of your overall Christmas theme as the boxes can be arranged in any way.
Cute design
Not plastic
Requires input/planning
Price on writing: £10 | Ages: Not suitable for playing with | Release date: Available now
Fabric Christmas Advent Calendars will become a cherished part of your family’s Christmas traditions. This tall (45cm X 115cm), grey and white felt calendar in the shape of Santa (complete with white beard, hat and red nose) will hang proudly on any wall, window or Christmas tree and comfortably fits 24 pockets on the body, which are each individually numbered and decorated with Christmas trees, reindeers and other festive accessories.
The pockets are large enough to fit chocolate coins, mini toys, sweets or anything your child fancies, and we like that it’s well made, soft and durable. Some reviewers have said that it takes a while to flatten out once unfolded from the packaging it comes in, so be sure to order it in plenty of time so that it can be hung for a bit before it’s filled.
High quality contents
Should appeal to a wide range of tweens and teens
Pricey
Price on writing: £95 | Ages: Best for tweens | Release date: Available now
The Body Shop Box of Wonders is possibly the best beauty Advent calendar for 11-year-old girls plus who love richly scented bath stuff and self-care tools such as cute hair bands and body puffs. It’s not cheap, but the fair-trade products included are worth over £150.
This fab box will also educate your child about the countries from which some of the ingredients are sourced and the Ghanaian women you’ll be supporting by buying The Box of Wonders.
When will kids’ Advent calendars go on sale?
Many parents like to be super organised about Christmas, so many online retail sites such as Amazon already have children’s Advent calendars in stock. In addition, independent retailers and high street shops such as John Lewis and Boots started to sell their Christmas stock in September.
What to look for in the best kids' Advent calendars
When selecting the perfect advent calendar for your kids, consider their age, interests, and the type of daily surprises that will make their holiday season truly magical. Here are a few more factors to consider:
Keepsakes: A beautiful advent calendar whose appearance signals the start of Christmas will be a cherished keepsake that your children will love into adulthood. From small wooden chests of drawers that reveal a new part of the nativity scene each day to gorgeous illustrations of festive scenes that can be reused year after year, there’s a wonderful keepsake out there for every family.
Chocolate: A small sweet treat as part of breakfast is a memorable part of Christmas for many. Chocolate advent calendars are available in most supermarkets from the end of summer until the early days of December. Cheap and cheerful, they may feature popular children’s TV shows like Paw Patrol, contain favourite types of chocolate, and hopefully be recyclable. MooFree and Kinnerton are great brands to check out if your child has food allergies.
Toys and activities: Alternatively, whatever your child's interests, there will be a non-chocolate advent calendar to suit them too. However, to avoid filling your house with plastic tat, it’s a good idea to check what is included to ensure it will be useful or enjoyable to your child. LEGO, LOL Dolls, cosmetics, electronic game components and puzzles are all excellent options.
Traditional: A beautifully illustrated advent calendar that simply counts down towards the 25th without any kind of ‘treat’ is a lovely way to build excitement the old-fashioned way. If the doors are opened carefully, they can be reused and make great gifts.
DIY: Some lovely craft sets can be used to make your own bespoke advent calendar that will be perfect for your child. They are usually cheap, so you can buy food treats or small gifts that suit your budget.
Age recommendations: It’s essential to buy an advent calendar that suits your child's age. For example, LEGO, Playmobil and other toy-based products will contain small pieces that won’t be suitable for under threes.
Price: Christmas is an expensive time, and you should only spend what you can afford. Remember, your children will receive gifts on the 25th, so don’t feel you need to spend lots. However, if you have the budget, purchasing a keepsake Advent calendar that may still be in use by your future grandchildren is a lovely idea.
What is the best advent calendar for kids?
Based on our extensive research, we believe that the Playmobil Christmas Advent Calendar deserves the top place on our list, because not only is it great quality and value for money, but it’s also a very popular advent calendar amongst parents on our Forum and children can play with the individual characters for years.
How we chose the best Advent calendars for kids
To bring you our helpful summary of the best kids’ advent calendars, we carefully evaluated the suggestions made by Mumsnet users. It is parents, after all, who know best which products will be loved by a wide range of children. We also investigated the recommendations of specialist retailers, independent childcare experts and education specialists, as well as analysing authentic consumer reviews.
Once we had out shortlist, we then spent hours analysing the overall quality of each item inside the advent calendars on our list, whilst considering additional factors like the overall value for money and longevity of the product. For instance, only the best quality reusable and felt advent calendars on the market made it onto our list this year.
Our pick of the top 20 kids’ advent calendars includes various fun themes, foods (including free from), popular toys and activities. You’ll find a festive countdown to suit all budgets, interests and age ranges.
When should kids start advent calendar?
The age at which your child can start using an advent calendar will vary depending on the type of calendar you pick and your family preferences. Here are some guidelines:
Traditional advent calendars: These often have small doors or compartments that children open each day to reveal a surprise, such as a piece of chocolate or a small toy. Many parents start this tradition with their children when they’re toddlers or preschoolers, typically around the ages of two to three. At this age, children can understand the concept of counting down to Christmas and enjoy the daily surprises.
Activity or story advent calendars: Some advent calendars are designed with daily activities or short stories related to Christmas. These are ideal for older children who can read and participate in activities. Starting around ages five to six is common for this type of calendar.
LEGO or building advent calendars: LEGO offers advent calendars with daily building activities like the Star Wars Advent Calendar. These are typically recommended for children aged five and older who can handle small parts safely.
Ultimately, the choice of when to start with an advent calendar depends on your child’s developmental readiness and your family's traditions. However, it's important to ensure that the calendar's content is age-appropriate and safe for your little one.
Who does the best advent calendar?
The best advent calendar for your child will ultimately come down to individual likes and preferences. However, here are some of the most popular brands that have made it onto our list:
LEGO advent calendars: LEGO offers a range of advent calendars, including LEGO City, LEGO Star Wars, and LEGO Harry Potter. These calendars feature daily building activities and are a hit with kids who enjoy building and collecting LEGO sets.
Playmobil advent calendars: Playmobil also produces a variety of advent calendars, such as Playmobil Novelmore Battle in the Snow Advent Calendar and Playmobil Christmas Under the Rainbow Advent Calendar. These calendars contain miniature Playmobil figures and accessories for imaginative play.
Schleich advent calendars: Schleich produces advent calendars featuring their detailed animal and figurine collections like the Horse Club calendar on our list. These are great for kids who love animals and imaginative play.
Chocolate advent calendars: Who doesn’t love a chocolate advent calendar? Many chocolate brands like Lindt and Cadburys create advent calendars with small, delicious chocolates behind each door, often building up to a larger chocolate surprise on Christmas day.
Book advent calendars: Some companies like Tom Gates offer book advent calendars that include a different holiday-themed mini book for each day leading up to Christmas. These are ideal for kids who value reading and storytelling.
DIY or activity advent calendars: These are fun for both kids and parents to make together and can be personalised with small gifts or activities, encouraging creative engagement.
Why you should trust us
Mumsnet has been helping parents make their lives easier since 2000 and, in that time, we've analysed, tried and reviewed thousands of products.
About the author
As a devoted mother to her daughter, Olivia, and aunt to seven nieces and nephews spanning various ages and developmental stages, our writer Tammy was on a mission to find the very best kids' advent calendars available. Her dedication to providing honest, independent advice is driven by her firsthand experiences navigating the diverse preferences and needs of children as they enjoy the festive season and countdown to Christmas.
Jenny Wonnacott is a Content Editor for Mumsnet, specialising in writing, editing and optimising several pages related to parenting, pregnancy and lifestyle. As a parent of three primary school-aged children, Jenny is passionate about making Mumsetters' lives easier through rigorous research of all items recommended in reviews and buyers' guides such as this one.