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Be Both: Vijay Devarakonda’s Fashion Playbook

Unconstrained by conventional definitions, Deverakonda's fashion is an extension of his bold persona – a statement that transcends roles and events. Whether it's his subtly dramatic style or the audacious fusion of contrasting elements, he channels a form of expression that remains unapologetically his own. His fashion choices, much like his on-screen performances, are a reflection of his fearless spirit, and a reminder that style is, above all, a celebration of individuality.

Story By: Gavin George
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Vijay Deverakonda stands as an enigma, in matters of style. He moves seamlessly through the realms of style with a maverick’s gait. His attire echoes his uniqueness; a hint of drama with a touch of mutiny. 

He’s often found breaking dressing norms, and when asked for his motivations he would say, “I wear whatever I feel like”. Thankfully, no matter what he wears, Vijay manages to pull it off with ease.

Unconstrained by conventional definitions, Deverakonda's fashion is an extension of his bold persona – a statement that transcends roles and events. Whether it's his subtly dramatic style or the audacious fusion of contrasting elements, he channels a form of expression that remains unapologetically his own.

Vijay’s penchant for being his authentic self is one of the inspirations behind his recent campaign with Fastrack: Be Both. And who better to be the face of this movement than the brooding and talented Vijay Deverakonda? The new collection is an interplay between the opposite energies that exist within each and one of us. Holding multi-faceted ideas, opinions and decisions is not groundbreaking; when you’re young, especially in this day and age, it’s a daily affair. So, “Subtly Dramatic” and “Seriously Playful” is quite an apt way to celebrate the contrasting experiences faced by the youth of today.


On this collaboration, the star said, “I am really kicked about this collaboration with Fastrack. The brand has always picked up the most interesting insights about the youth and continues to do so with this campaign. ‘Be Both’ with its message of celebrating the contradictions in one’s personality and choices resonates very strongly with me. I am particularly excited about the fashionable creative expression that has been given to this unique observation.”

In this exclusive tête-à-tête for our September Cover of MensXP Style, the actor delves into his fashion choices, revealing his approach to unconventional style choices. From his distinct taste to the meticulous infusion of playfulness in his ensembles, we uncover the essence of Vijay Deverakonda's fashion that speaks volumes about his free spiritedness.

Q. Can you tell us of a time when you were 'seriously playful' with your look? What did you like the most about it?

There is always an air of seriousness and play with me.. it's my personality. So you will almost always see it reflected in my styling. Be it when I am just chilling with my friends and family or being present at events in my capacity as an actor/public figure. Also when work is play, and you are someone who doesn’t care much for rules,opinions and standards that are not my own.. there will always be that sense of unpredictability for others, for me it's normal.

Q. What's been the impact of street wear on your personal style? Do you think street-wear is the new staple? Why? Why not? 

I don’t believe in staples, or rules. everything is a choice. Street wear has become a major choice because it has no rules, is comfortable and gives you more space to be you, express yourself. 

Q. Could your style be described as "subtly dramatic" - how do you infuse elements of drama when you're picking an outfit? 

There is no explanation for my style- it’s just me, whatever I want to wear, whatever I want to do. It’s usually in phases, and I realise it’s a reflection of my energy during those periods.


Q. Are watches an integral part of a look? Why? Why not?

From being a non-watch wearer, I have grown to become habituated to them first and then fond of them- because of the characters I play in movies. The characters I was playing were all wearing watches and suddenly I found myself feeling a sense of unfinishedness when dressed without them. Watches are also like art- they are beautiful. When you find the right pieces. 

Q. What's your formula for pairing a watch to an outfit? Has it changed over the years? 

The way I approach pairing a watch with an outfit, you see, it's quite like the phases in life. I'm someone who goes with the flow, and my style evolves with my journey. There's no fixed formula or set rules for me. It's all about embracing the vibe of the moment and letting that energy dictate my choices. So, yes, it can change over the years, just like life itself, full of twists, turns, and unexpected delights. It's about staying true to the essence of the moment and expressing it through what I wear, including the watch on my wrist.

Q. Lots of youth look up to you as a youth icon. Does that add any pressure on you and what's your mantra to deal with it?

There is no pressure. I live my life the same as I have always lived.

Credits
Head Of Editorial Content: Dattaraj Thaly
Story By: Gavin George