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New York Times Advertising
Technology, Information and Internet
The Times is where brands come to make their mark on the world.
About us
Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creative expertise, purpose-driven marketing and a platform to connect with audiences everywhere great stories are told.
- Website
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https://advertising.nytimes.com/
External link for New York Times Advertising
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York
- Specialties
- Branded Content, Content Marketing, Content Strategy, Digital Media, and Digital Marketing
Updates
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The New York Times ranked #9 in the latest Ad Age-Harris Poll Gen Z tracker, which recognizes brands gaining attention from Gen Z. The Times gained traction among this cohort, thanks to games like Connections, which has generated excitement and brought players together on social media. Also boosting awareness, New York Times Cooking’s latest partnership with Instacart, which makes recipes instantly shoppable. Read more via Ad Age: https://bit.ly/4bYQZiI
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When exploring how GenAI could improve the advertising process, we endeavored to address a common challenge for marketers: how to reach a unique audience that reflects the uniqueness of their brand. Introducing BrandMatch ✨ BrandMatch "interprets" a campaign’s brief and builds personalized targeting segments based on relevant articles and the audiences that most engage with those articles, addressing the nuances that traditional targeting models – reliant on a predefined set of criteria – cannot. Read more via ADWEEK: https://bit.ly/3LCf18A
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During the biggest consumer week of the year, there’s no shortage of discounted deals for every interest and person on your list. Just in time for Prime Day, NYT Wirecutter is offering expert guidance to navigate must-have product deals, all in one place.
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Our next Industry Driver is known for being a master storyteller, insightful brand strategist and expert connector. As an editorial director for T Brand Studio, Tanisha A. Sykes heads up the creative strategy for our branded content campaigns. Outside of her day-to-day responsibilities, Tanisha is known for her inspirational leadership skills, proactivity and quick wit. Congratulations, Tanisha! 💪
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We’re thrilled and proud to announce that our very own Ian Robinson is the winner of the Digiday Future Leader Award! As director of partnerships for New York Times Advertising, Ian was fundamental in leading a multi-million dollar Michelob Ultra collaboration with The New York Times and The Athletic. Ian envisioned and spearheaded the campaign that leveraged key cultural moments to promote a powerful message about sports equity. Read more via Digiday: https://bit.ly/3xNGy3m
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Strands is now officially part of New York Times Games! Following a four-month testing period, the puzzle has become a proven success for Games, and got “a little bigger than we were ready for in the first few days,” admitted head of Games, Jonathan Knight. Due in part to the continued popularity of Connections, which still has millions of players and was a big referrer to the puzzle, Strands is the latest in a series of hits. “We’re seeing the new games build on each other, so that’s really exciting as our audience has grown pretty significantly over the past couple of few years,” Knight told CNN. Have you played Strands? Read more via CNN: https://bit.ly/4cjD7Rc
With ‘Strands,’ the New York Times has found its next hit game | CNN Business
edition.cnn.com
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We’re back from another fantastic week at the Cannes Lions International Festival of Creativity, where we brought more of The Times than ever before. From our standing-room-only dinner hosted by Andrew Ross Sorkin, founder and editor at large of DealBook; to the incredible panels organized by our partners that featured members of our leadership team; to our cocktail reception with Ad Council and Yahoo where guests heard from Michael Barbaro, host, “The Daily,” Astead W. Herndon, national politics reporter and host, “The Run Up” and Andrew Ross Sorkin, it was a jam-packed week filled with impactful conversations, new connections and endless inspiration. …until next year! 😎💪
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Bumble Inc. came to T Brand Studio, the content studio within New York Times Advertising, to promote its recent campaign, “It Started With Bumble,” which celebrates connections that started with the dating app. To showcase Bumble’s new campaign and endless supply of love stories, we developed an attention-grabbing print spread titled, “Met on Bumble, Married in Vegas.” The four-page ad, which was published in The Times’s Sunday Styles section, highlighted 33 love stories from couples who met on Bumble and made their love official with a wedding in Vegas, funded by Bumble. Cheers to this buzz-worthy collaboration 🐝.
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Thank you The Female Quotient for hosting so many fearless women, and a few of our leaders, in the #EqualityLounge at this year's #CannesLions2024. Joy Robins, our global chief advertising officer, discussed the power of C-suites to foster a culture of empowerment in the workplace, while The New York Times chief product officer Alex Hardiman addressed the impact of generative A.I. and the visionary women leaders navigating this new frontier. COO of The Athletic, Sebastian Tomich, spoke about women’s sports and the spotlight female athletes are experiencing on and off the field. Until next year 💥