New York Times Advertising’s Post

We’re thrilled and proud to announce that our very own Ian Robinson is the winner of the Digiday Future Leader Award! As director of partnerships for New York Times Advertising, Ian was fundamental in leading a multi-million dollar Michelob Ultra collaboration with The New York Times and The Athletic. Ian envisioned and spearheaded the campaign that leveraged key cultural moments to promote a powerful message about sports equity. Read more via Digiday: https://bit.ly/3xNGy3m

Strands is now officially part of New York Times Games! Following a four-month testing period, the puzzle has become a proven success for Games, and got “a little bigger than we were ready for in the first few days,” admitted head of Games, Jonathan Knight. Due in part to the continued popularity of Connections, which still has millions of players and was a big referrer to the puzzle, Strands is the latest in a series of hits. “We’re seeing the new games build on each other, so that’s really exciting as our audience has grown pretty significantly over the past couple of few years,” Knight told CNN. Have you played Strands? Read more via CNN: https://bit.ly/4cjD7Rc

We’re back from another fantastic week at the Cannes Lions International Festival of Creativity, where we brought more of The Times than ever before. From our standing-room-only dinner hosted by Andrew Ross Sorkin, founder and editor at large of DealBook; to the incredible panels organized by our partners that featured members of our leadership team; to our cocktail reception with Ad Council and Yahoo where guests heard from Michael Barbaro, host, “The Daily,” Astead W. Herndon, national politics reporter and host, “The Run Up” and Andrew Ross Sorkin, it was a jam-packed week filled with impactful conversations, new connections and endless inspiration. …until next year! 😎💪

Bumble Inc. came to T Brand Studio, the content studio within New York Times Advertising, to promote its recent campaign, “It Started With Bumble,” which celebrates connections that started with the dating app. To showcase Bumble’s new campaign and endless supply of love stories, we developed an attention-grabbing print spread titled, “Met on Bumble, Married in Vegas.” The four-page ad, which was published in The Times’s Sunday Styles section, highlighted 33 love stories from couples who met on Bumble and made their love official with a wedding in Vegas, funded by Bumble. Cheers to this buzz-worthy collaboration 🐝.

On day three of Cannes, Meredith Kopit Levien, president and chief executive officer of The Times and Joy Robins, our global chief advertising officer, spoke about the importance and future of news, brand safety and the media's role in driving change. Thank you to our partners for inviting us to be a part of these important discussions. #CannesLions #sportbeach2024 #whalar

👀 Watch The Times’s chief product officer, Alex Hardiman, and other women leaders discuss how they’re taking innovative approaches to A.I. within their organizations. cc: The Female Quotient

Watch The Athletic's chief commercial and development officer, Sebastian Tomich, as he sits down with industry leaders to talk about how their organizations are spotlighting women’s sports stars on and off the field. Cc: The Female Quotient #CannesLiones2024

How can C-Suite leaders champion equity, diversity and inclusion in the workplace? Watch this panel organized by The Female Quotient moderated by our very own global chief advertising officer, Joy Robins.

Catch our global chief advertising officer Joy Robins on She Runs It's "Lift As You Climb Panel" today at 4:30 p.m. CEST on the IAS Yacht. This conversation will discuss the actions necessary to pursue change and achieve equity for women in marketing, media, and tech. #CannesLions