New York Times Advertising’s Post

Strands is now officially part of New York Times Games! Following a four-month testing period, the puzzle has become a proven success for Games, and got “a little bigger than we were ready for in the first few days,” admitted head of Games, Jonathan Knight. Due in part to the continued popularity of Connections, which still has millions of players and was a big referrer to the puzzle, Strands is the latest in a series of hits. “We’re seeing the new games build on each other, so that’s really exciting as our audience has grown pretty significantly over the past couple of few years,” Knight told CNN. Have you played Strands? Read more via CNN: https://bit.ly/4cjD7Rc

With ‘Strands,’ the New York Times has found its next hit game | CNN Business

With ‘Strands,’ the New York Times has found its next hit game | CNN Business

edition.cnn.com

To view or add a comment, sign in

Explore topics