Nielsen Diversity, Equity and Inclusion

Inclusion, innovation, inspiration — all the things and feels that @cannes2024 brought! Top line takeaways: 🦁 Inclusion is still a hot topic and could be heard in almost every corner of the Croisette. It’s good for business and time for action. 🦁 AI — what to do and how? Leveraging #genAI was top of mind for every aspect of our work from creative to metrics. How humans deploy, train and interact with it still matters. 🦁 Community. Nielsen’s diverse insights sparked conversations on panels covering all identities and the support of our advocacy partners is unmatched! As the majority minority in the US population is fast approaching, more brands and publishers look to tell more nuanced stories today to engage people who are both consumers and creators. Nielsen insights will continue shining a light on the opportunities to build loyalty with those who have been underserved and underrepresented. Thank you to our guests who celebrated both #Juneteenth and #PRIDE month on our Nielsen terrace. And last but not least, thank you to our collaborators who also work to uplift underrepresented audiences everywhere: ANA AIMM, Content For Change, GLAAD, Gold House, Revry, Tubi, The Hispanic Star, WORLD WOMAN FOUNDATION, Yahoo! and more! #RepresentationMatters #EquityinMedia #CannesLions2024

Almost two-thirds (65%) of LGBTQ+ consumers expect the brands they buy from to support the causes they care about, according to Nielsen research. https://lnkd.in/e6GjpV-E

It’s day 3 at ✨ #CannesLions✨ and we are back with another, “Cannes I ask you a question?” Today’s question focuses on representation in the media. Hear from these amazing thought leaders! Want more insights? Checkout our latest webinar, about how YOU can build stronger brand loyalty: https://bit.ly/4cuutPA

It’s Juneteenth AND June is Black Music Month, which celebrates the vast influences that Black artists have contributed to various genres and musical traditions. Check out our latest story on how Black listeners enjoy audio experiences. Some highlights: 🎶When it comes to music discovery and engagement, traditional radio remains critical for the U.S. Black audience, especially younger generations. Black 18-to-34-year-olds in the U.S., for example, are nearly 20% more likely than the general population to discover new music by listening to traditional radio. 🎤According to a recent Black Diaspora study from Nielsen, two thirds of Black Americans agree that attending concerts and festivals is a great way to connect with their culture. https://lnkd.in/dQ2dj7ac

✨ Celebrate diversity with us! Nielsen and ANA AIMM (Alliance for Multicultural Marketing) are proud to invite Cannes Lions International Festival of Creativity attendees to honor Juneteenth and Pride Month. Join us on the Nielsen Terrace for an inspiring conversation with voices from the Black and LGBTQ+ communities. Request an invite now! https://bit.ly/4bUrpwd 

🌟 NEW 🌟 : We are so excited to bring you the latest project with IllumiNative Org. Featuring Nielsen insights and research about the demand for Native-led stories and representation, join the presentation and Q&A tomorrow - Tuesday, June 11 at 1-2 pm PT! Register to join our livestream: https://lnkd.in/gJpqmgvA

It’s Global Accessibility Awareness Day with a mission to make accessibility a core requirement of digital product development. Improving accessibility in the digital era means greater access to media and content for all people. Nielsen research helps point to the areas that the industry can focus on: 💡 Expand the availability and quality of closed captions and subtitles Hearing loss impacts more than 60 million Americans https://lnkd.in/eNGQnXr3 age 12 and older, but that’s not the only population using subtitles.  • 58% of people use subtitles when watching TV, including 4 out of 5 Gen Zers. • 47% of people agree that when they use subtitles for content in a language that they speak, they see mistakes in translation or missing text. 💡 People living with disabilities are a key part of the economy and your audience. With an estimated $8 trillion in disposable income https://lnkd.in/gC4ny_3a , many people with disabilities have concerns about accessibility and representation across the media landscape:  • 84% of people living with a disability are concerned about the impact of misinformation on public opinion and society.  • 50% agree that they often feel their identity group is misrepresented in media. 61% agree that they will stop purchasing from brands who devalue their community. Together, let’s embrace the need for more inclusive digital product development—towards a better media future for all!

As part of Nielsen's commitment to sustainability and a better media future for all, our Corporate Citizenship team works with industry partners like Boston College Center for Corporate Citizenship. At their most recent conference, Yamini Dixit, Nielsen's Senior Director of Corporate Citizenship, moderated a panel with Jeff Bellows, Alanna Russo and Denisse B. on how companies can lean into #environmental justice and #climate change. You might be asking “What does Nielsen have to do with climate change?” Every business plays a role in climate change. We empower the media and marketing industry, our employees and communities with our data and insights, to raise awareness and encourage action on climate change. Here are some examples of what we do: 🌎 Insights: working with Climate Central, Inc., we released Connecting the Dots - a report about the role of news media in connecting weather reports to climate change. Learn more here: https://lnkd.in/dhC4FPFG 🌎 Employees - we involve employees with our Data for Good program. In fact our Connecting the Dots report came out of a competition where our employees pitched ideas on using Nielsen data to support causes we care about. Employees gave more than 1,000 volunteer hours to produce the analysis and report with Climate Central. 🌎 Communities - Our Green Business Resource Group focuses on environmental protection and sustainability inside and outside Nielsen, in the communities where we live and work. During Earth Day in April, more than 750 Nielsen employees across 29 countries participated in volunteer activities and educational events to clean up public parks and beaches, learn about sustainability issues including rainwater harvesting and recycling, reduce their carbon footprints by going vegan for a day, identify animals to contribute to conservation efforts, and much more. Building a sustainable and resilient future for all cannot be done in silos. It requires our collective courage and action to drive positive change!

In the U.S., we celebrate Asian American Native Hawaiian and Pacific Islander heritage month in May. It’s the month when many brands show support for the community through different events and activations. Nielsen’s latest report on the #AANHPI consumer offers insights into: 1. The power and influence of this community 2. Unique media behaviors of the multiple cultures and audiences that identify as AANHPI - think digital and streaming 3. How brands can improve ROI through #inclusive marketing and engaging throughout the year Check it out!