Innovative thinking is at the core of KINESSO Commerce. At Beet.TV's latest Beet Retreat Amie Owen, our Chief Growth Officer, spoke with commerce and retail media leaders about how crucial need for simplicity has become in today's complex retail and commerce media landscape. Her panel also covered ways we can hypothesize more thoughtfully about audiences and decode who they might be based upon their behaviors and purchases. We are continually inspired by the way Amie and our other thought leaders are shaping the future of Commerce. #BeetRetreat
KINESSO Commerce
Advertising Services
New York, New York 3,078 followers
We are the specialist commerce unit of KINESSO, delivering Retail Media excellence and supporting services
About us
KINESSO Commerce is the dedicated Commerce business unit that sits within KINESSO of IPG Mediabrands. It specializes in Retail Media, including strategic planning, consultancy and activation both on and off retailer websites and marketplaces. In addition, in our larger markets, we provide supporting services such as retail content creation, forecasting and profitability analysis. Through our parent agency, KINESSO, we also offer a full suite of performance services such as paid search, paid social (including social commerce) and SEO. With more than 1,000 experts in markets around the world, our team is connected to our clients and customers. To learn more about how KINESSO Commerce can benefit your business, please visit kinessocommerce.com
- Website
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http://kinessocommerce.com
External link for KINESSO Commerce
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, New York
- Specialties
- Commerce Strategy & Operations, Direct to Consumer, Retail Media Networks, eCommerce, Marketplaces, Amazon, Product Detail Page (PDP), Commerce, and Retail Media
Updates
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What if every piece of digital content could be instantly shoppable? Joe Mandese's latest MediaPost article explores KINESSO Commerce and Vudoo's innovative "ShopNow" solution. With insights from Amie Owen, KINESSO Commerce's Global Chief Growth Officer, the article highlights the plan to revolutionize online consumer interactions, making content shoppable anytime, anywhere. Learn more about ShopNow here: https://bit.ly/4dcEvVI
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The future of shoppable content is here! KINESSO Commerce, IPG Mediabrands' specialized commerce unit, has teamed up with Vudoo to launch "ShopNow," a revolutionary global solution that enables content to be shoppable all the time, across the open web. This new solution provides KINESSO clients with greater transparency and visibility on the consumer journey - empowering brands with unprecedented insights into consumers' digital shopping experience. Set to launch in Australia with plans to expand globally, this collaboration aims to redefine the digital shopping experience for brands and consumers alike. Want to know how this partnership could transform your digital marketing strategy? Hear from KINESSO Commerce's Chief Growth Officer, Amie Owen; Vudoo's CEO and Founder, Nick Morgan; and KINESSO Australia's Head of Commerce, Hope Williams here: https://bit.ly/4dfVqqB #ContentCommerce
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#GA4 is reshaping #DTC strategies with its cutting-edge analytics. Our recent piece by Diambra Tuccia delves into how GA4's advanced capabilities, from sequencing and funnel analysis to margin analysis, are empowering eCommerce brands to fine-tune their operations for greater profitability. Discover the key to harnessing deeper customer insights and making informed marketing moves in today's digital landscape here: https://bit.ly/3ScmVsT #eCommerce
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Looking to reach incremental consumers? Want to extend in-house audience data? In this latest article, Heather Dawson, SVP Global Commerce Strategy at KINESSO Commerce, explores how Retail Media is reshaping brand strategies, particularly for non-endemic brands looking to leverage shopper data. Gain valuable insights to drive impactful marketing outcomes and reach new audiences from "Blind Spots: Retail Media for Non-Endemic Brands" here: https://bit.ly/3WhiG1x #RetailMedia
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Ready to revolutionize your non-endemic brand strategy? Our latest whitepaper has landed! Blind Spots III dives deep into the untapped potential of Retail Media for non-endemic brands. The third installment in the Blind Spots series showcases game-changing strategies to harness consumer data, drive results with innovative ad formats, anticipate shopper need-states, and reach qualified audiences. If you're looking to optimize your strategy, Blind Spots III is your roadmap to Retail Media success. Don't let this opportunity pass -- download our whitepaper now and transform your marketing approach: https://bit.ly/3WhiG1x #RetailMedia
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Has your brand's ecommerce program begun to plateau? Or is it just getting started? No matter where you fall, read The 3 step ecommerce development playbook for brands in The Drum! Here, Mia Rodriguez, Senior VP at KINESSO Commerce, outlines her strategic roadmap designed to support brands ecommerce growth. Explore how data analysis, campaign management, and content optimization drive performance and enhance brand presence. Dive into the full article to elevate your strategy: https://bit.ly/3xE6wqd! #DigitalMarketing
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Consumer demands are evolving. Is your marketing strategy? Amie Owen, Chief Growth Officer at KINESSO Commerce, joined Beet.TV at Cannes Lions International Festival of Creativity to discuss data-driven strategies to respond to these changes in shopping habits. Watch the full interview to hear Amie's ideas on how to navigate today's changing Retail Media landscape: https://bit.ly/3RVA4qd #RetailMedia
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Seeking new audiences? The latest study from EMARKETER shows 53% of advertisers leverage retail media networks with their non-endemic brands. The report includes expert insights from Glen Conybeare, Global President of KINESSO Commerce. It's clear the future of non-endemic advertising lies in Retail Media. #RetailMedia #Advertising #ecommerce https://lnkd.in/g8Z_ZNaZ
Unlocking New Audiences: eMarketer Report on Non-Endemic Advertising in Retail Media - KINESSO Commerce
https://kinessocommerce.com
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Worried about Retail Media blind spots? Is your endemic strategy outperforming your non-endemic brands? We're about to release our latest Retail Media white paper: Blind Spots III! We unveil game-changing strategies for non-endemic brands to harness Retail Media. Get early access on how to leverage consumer data, drive results through innovative ad formats, and expand your audience insights. Register now for exclusive early access: https://bit.ly/4bjyPIj #RetailMedia #BrandStrategy #Ecommerce