What’s Your Content Dream?

This is part of IBM M&E’s series of articles that explore NAB insights. Follow us @IBMmedia, our hashtag #DataMakesDreams, or visit us to learn more about how data gives your content dreams a fighting chance.

At the recent NAB Show 2017 in Las Vegas, we discovered first hand that data is truly in the DNA of compelling content and was a topic embedded in almost every conversation, from virtual reality and weather to artificial intelligence and ultra high-definition video.

Through nearly 50 conversations with NAB Show 2017 attendees, we learned what data goals are driving and informing critical decisions in the media and entertainment industry.

1. The dream to ensure your TV show’s success

What if you could better predict if the ideas hatched in your meeting rooms would become full-fledged worldwide hits? And how your content would resonate with your audience? 

2. The dream to turn your video archive into revenue

Keeping up with the content you’ve already produced is like running on a hamster wheel through molasses. What if you could enhance the metadata in your video library so you could extract value out of it – helping identify and deliver the right content at the right time to your audience?

3. The dream to boost your creative decision-making

What if the creative tools you use every day could help you make the right storytelling decisions? Help you streamline the creative workflow or pick the right video?

Check out the infographic below for results from the NAB show. And for a deeper dive on how data can drive a show's success, take a look at IBM Media and Entertainment. And we would love to hear about your experiences. Comment below to let us know what your content dream is!