Is Cord Cutting Landing You Back to Where You Started?

With cord cutting continuing to gain momentum, an insidious buyer's remorse is beginning to creep in. Your ISP will charge you more for internet access if you aren't subscribed to programming, triple plays and the like. Your menu of streaming choices is proliferating on a seemingly daily basis. The programming you most want is likely delivered across multiple services, and when you add up $14.99 here, $9.99 there, 30-day trials you fail to unsubscribe to and more a la carte options than a Greek diner, the perceived cost savings often evaporate (author's disclaimer, my heritage is half Greek, and chicken salad is my diner go-to).

Well, as you may have expected, enter the newly emboldened AT&T. https://www.macrumors.com/2018/06/29/atts-watchtv-service-launches/?utm_source=Daily+Email&utm_campaign=16378f6968-EMAIL_CAMPAIGN_2018_06_29_03_54&utm_medium=email&utm_term=0_03a4a88021-16378f6968-248804237

It's WatchTV service, launched in conjunction with Apple on multiple platforms, either helps to address this with a one-stop shop option (nut neutraligists breathe), or the field just became more crowded and complicated. Worse yet, your WatchTV choices may land you right back to a model not dissimilar to when you were married to Time Warner.

In a simple, yet insightful piece, Chris Davis discussed some of these choice challenges on SlashGear https://www.slashgear.com/bad-week-for-cord-cutters-sling-tv-playstation-vue-directv-now-03536443/. It seems as new choices and offerings attempt to meet fickle consumer needs, not much as really changed.

Hmmm... so, what cord is it we are all desperate to cut?

I'd very much love to hear your thoughts and approaches.

Rich Michos