Stop flying blind. It is all about the data.

Are you ready to emerge all your senses in a mind-bending video reality?

For better or worse, this is the trajectory that we're on. Video content is slowly moving down funnel to eventually being customized to the individual. Viewers today are tech savvy, and a video must be perceived as one that gives your audience a penny for their thoughts.

How do you create truly engaging videos? What variables dictate a best video frame or scene?

Before diving into this question, we need to first explore how our brains perceive motion and moving objects as it relates to static frames. Imagine pausing a video, the main characters mouth may be mid-sentence, this is a frame. During each frame, our brain puts the rest of the puzzle together and anticipates the upcoming frames. This cognitive process helps highlight the importance of each individual frame when determining the true quality of a video.

When crafting a video geared toward engagement, every scene is an opportunity to capture the audience and is critical for driving performance. The motion and all the added effects make a video memorable, but our brain needs to feed on images first to process the rest.

Another variable that makes video marketing so powerful is the nuanced messaging. These subtleties in combination with data backed scenes are what really drives marketing KPI's.

While appreciating all of the above, our core product TVI (TONIK+ Video Intelligence), provides insights on the intra-video level. In the same way a microscope is able to view disease at the cellular level, TVI uses AI to get to the atomic unit level of your video and determine which scenes, topics and frames work (and why) for your targeted audience.

Our machine learning algorithm will then label each scene, score them based on resonance, identify topics, analyze retention data, and create a customized remix for each of your target audiences.

Since the the content is hyper tailored to your targets our clients typically see a 50%-300% boost in your KPIs while reducing cost by 25%. If you are looking to optimize your video campaign’s performance and be confident that your content is going to perform, it is time to start using TONIK+.

Get a taste of what the future of video marketing feels like! www.wearetonik.com