Connected TV: what do brands and agencies need to know? 👀 Loved being part of this dynamic panel at Mad//Fest London 2024! I’m always up for a chat about the world of CTV streaming, and my preferred strategies for delivering premium, broadcast-quality content in a compliant TV-like advertising experience. We explored programmatic buying advantages, navigating routes to supply in a busy market of burgeoning platforms. A huge thanks to my brilliant co-panellists Catherine Lofthouse, Alex Jacobs, Ben Orford, Khaled Alfangary, and our expert moderator Paul Gubbins for an insightful discussion. The future of CTV is bright, and I'm excited to see how our industry continues to innovate! #MadFest2024 #MADFestLondon #ConnectedTV #DigitalAdvertising #CTV #Streaming #AVOD #FAST #ConnectedTelevision #ParamountAdvertising
Richard Kidd
5d
Zac - long time. Hope to be able to catch up with you today/tomorrow.
Paul Gubbins
5d
I really enjoyed this conversation, we covered so much! Lots to be excited about in the growing addressable TV ecosystem in Europe, thanks again for taking part Zachary Belmont & the insights you shared!
Josh Torok
4d
Sorry to miss this one! Gutted I couldn’t make it out this year
Director, Inventory & Partnerships at StackAdapt
5dGreat content, definitely interesting to hear about some of the wider performance efforts too