Paul Gubbins

📽 Do you have customers in the media & entertainment industry? Introducing Wasabi AiR! The industry’s first searchable active archive leverages AI recognition to bring structure to unstructured data, enabling businesses to put their content to work. This new feature within Wasabi Technologies Cloud Object Storage enables the media and entertainment industry to scale AI tagging and transcriptions affordably, with no machine learning skills required. To find out more and watch a demo of Wasabi AiR in action with Liverpool Football Club, take a look at the link below: 🔗 https://lnkd.in/eHQnxqBp #Wasabi #WasabiAir #AI #mediastorage #ClimbWithUs

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💡 #IndustryInsights: UK Broadcasters Trade Ad Airtime for Advertisers' Shares UK broadcasters like ITV and Channel 4 are innovating in response to economic challenges by trading ad airtime for equity stakes in advertisers' companies. This new strategy aims to fill ad slots and potentially gain high returns during tough economic times. 📊 Discover how this approach could: ➡️ reshape ad revenue models ➡️ support brands ➡️ mitigate market risks Learn more about the benefits, challenges, and industry impact. 🔗 Read the full article 👉 https://hubs.li/Q02CPy520 #Broadcasters #AdRevenue #MediaInnovation

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Our CEO of Data Driven Products Simon Spyer has shares his views on subscription products with MediaCat "A clear subscription proposition is paramount. Services must offer value beyond mere utility and convenience; they must deliver a superior experience rooted in a deep understanding of their members’ needs. This requires building lasting relationships and leveraging insights gained over time. In an era of choice overload, participation is the linchpin for survival, and it’s up to subscription services to deliver on this promise to secure their future." Check it out below ⬇ https://lnkd.in/ev5y7Hgg

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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Ai enabled devices might be best and last (for quite sometime) monetisation opportunity for telcos. Whether telcos miss it like OTT / AppStore or create Apple-ATT ( Cingular )/ BlackberryVerizon era out of it. So far, the opportunity is drifting away from telcos. Google, MS already demonstrated the future devices enables apps/ ecosystems. As in for Apple, Ai enabled devices does come with possibilities/ opportunities but also strategic revisits Even for Apple ( closed Model ) in terms of tech, data, cloud, privacy and monetisation use cases. And I think that’s these are the reasons why Apple didn’t still rush & is slowest to talk/ show/ launch Apple’s AI ( Apple intelligence ), we might see/ feel limited visibility from the upcoming event as well.

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This level of acceleration of streaming adoption will drive the transition from broadcast at a much faster rate than forecast by Ofcom... understanding already that consumers are also on an accelerating adoption.

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It's a two-for-one on our latest video, as we were joined by Alex Petrie co-founder and Peter Hanlon, CTO of Skyrise. The pair come with a wealth of expertise in the area, and Lindsay Rowntree quizzed them on: • The unique insights and advantages that telco data offers advertisers compared to more traditional forms of consumer data • The challenges in harnessing telco data for advertising purposes, particularly in terms of privacy and regulation • What exactly puts telcos in a position of strength #telco #data #adtech #skyrise

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How can broadcasters enhance decision-making with data? https://okt.to/FgJOmB Our latest e-book dives into this question and more, including⤵️ 💫Broadcasting’s constantly changing landscape 💫Data-driven monetisation 💫What enhanced data can do for you Get the full insights above!

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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Yesterday, our Senior Director of Digital Ad Sales and Innovation Alex Hodge took part in a really interesting panel yesterday at CTV Ad Days Europe, run by Dataxis. Discussing 'The Year of Streaming Ad Tier Consolidation', the panellists emphasised the importance of collaboration in order to ensure a seamless experience for advertisers and viewers. Alex highlighted how we can't lose sight of the user experience and that relevancy is now more important that ever. Reach out to the team to understand how ad relevancy using first party data is key for discovery+ with our exciting new and evolving product developments, bringing a new level of data that's not fragmented to advertisers. #wbdforbrands #discoveryplus #adrelevancy #CTVaddayseurope

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June’s Chart of the Month draws on findings from our Profit Ability 2 study showcasing that Linear TV has the highest weekly ‘saturation point' – the last point where every pound invested in a channel generates at least £1 profit. TV’s broad reach and its ability to drive scale helps deliver this result, as Linear TV advertising on average hits saturation at an investment of £330,000 - nearly triple the equivalent scale of the next largest channel (Print). Download and digest the full chart now: https://bit.ly/3RJ1nEn

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How can broadcasters enhance decision-making with data? https://okt.to/zXqJGs Our latest e-book dives into this question and more, including⤵️ 💫Broadcasting’s constantly changing landscape 💫Data-driven monetisation 💫What enhanced data can do for you Get the full insights above!

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No one likes seeing the same ad too many times. UK residents are amenable to less than 5 ads an hour before they start getting ad fatigue. Our UK Advanced TV report arms you with all the viewership insights you need to know when planning your connected TV strategy. Read now: https://bit.ly/4c88FJG #CTV #Programmatic #ConnectedTV #DigitalMarketing

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Following the release of the latest UK adpsend forecasts from AA/WARC, Performance Marketing World has compiled expert insights on the biggest opportunities, threats and ad formats to keep an eye on as we head deeper into 2024. James Coulson our Managing Partner, has commented on this report here: https://hubs.ly/Q02v9Qy90

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Caretta Research and Irdeto found that 53% of service providers face churn. With FAST and ad-tiers becoming more readily available, users are deciding to cancel their SVOD subscriptions. Check out our blog on why your service may be losing subscribers and not just because of competition and how you can stand out from the crowd - https://lnkd.in/ecRAJPgg Increase engagement and decrease the chance of churn by utilizing personalization strategies such as ✨ dynamic UIs 🔔 tailored notifications  📣 targeted ads  🌟  and more #subscriberretention #contentdiscovery #OTT #personalization

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Why Cortex #FanDataPlatform? The Fan Data Platform provides end-to-end sourcing, tracking, management and segmentation tools, powering hyper-personalised content experiences and non-intrusive brand marketing. Centralising multi-channel data and understanding your audience are the first steps in truly connecting with every fan - find out more: https://lnkd.in/eV9UH99Q #FanData #CustomerData #FanEngagement #SportsMarketing

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📺 Sky Stream vs. EE TV: A battle for UK Super Aggregation Services 📺 🇬🇧 Super aggregation services from pay TV providers, telecom operators, and other OTT players simplify a consumers’ digital subscriptions by consolidating all their favourite TV and content apps into one place. This gives service providers a competitive edge in driving acquisition, retention and engagement. In our latest blog, we compare Sky Stream and EE TV’s aggregation service offerings for the UK market. Discover the key differences in their features, content offerings, and value propositions. 👇 Read it here:  https://lnkd.in/eAHmAHv5 #SuperAggregation #Bundling #SkyStream #EETV #StreamingServices 

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