Our new research shows that even as leaders are bullish about the benefits that AI could bring to their organization, there are gaps in its implementation that they must close to be successful. Three WE tech leaders — Nitin Mantri, Laura Gillen and Tiffany Cook — dig in on just how executives can lead a smooth AI transition. Read their thoughts in PRWeek: https://bit.ly/3XlSkMK Avian WE WE UK #WEBrandsinMotion #AI
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WE’s Nitin Mantri, who was a shortlisting juror at this year’s Cannes Lions International Festival of Creativity, sat down during the event to talk with The Drum’s Kendra Barnett about how AI is changing the way the communications industry thinks about creativity, its potential impact for clients and how to navigate the ethics of new technologies. Watch their conversation here on The Drum TV: https://bit.ly/3W04Znu #CannesLions2024
Join Nitin Mantri from Avian WE & WE Communications in conversation with The Drum's Kendra Barnett as they explore the growing impact of emerging technologies, particularly AI, and the need for ethics, transparency, regulation and skill-building for agencies! 🤖 Head over to The Drum TV for the full episode 📺: https://lnkd.in/ekrJvbAV
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What does the future of communications look like? Through our partnership with Meltwater and Microsoft on the launch of Meltwater CoPilot, we are about to see how AI will benefit our industry – especially in the areas of brand reputation, crisis management and competitive advantage. Learn how WE can guide you on your AI journey.
Last week, I had the opportunity to spend some time in NYC with colleagues and industry smarty pants at the #meltwatersummit to talk #ai and check out the latest technology advancements in analytics. At this event, Meltwater introduced Meltwater CoPilot in partnership with Microsoft which is breaking new ground in the comms industry. It's going to give comms professionals new tools to manage reputation and craft narratives. What was previously exclusive to data scientists and analysts is now readily accessible to all through the power of Microsoft Teams. As a partner to Meltwater and Microsoft, WE Communications is shaping how this will unlock the potential for AI in the realm of communications. We see three benefits for communicators: 1. Brand Reputation: Quicker access to data that signals market changes, competitive shifts, and emerging influencers puts a communications team in the position to be first to respond and position its brand as a leader in the industry. Speed – when paired with precision – can make a world of difference. 2. Crisis Management: The democratization of data in Teams will make the real-time monitoring of potential crisis triggers much more accessible. Being able to have a pulse on if a story is starting to breakthrough, what influencers are saying about a brand in real-time, or a world event might impact your company’s narrative. 3. Competitive Advantage: Communications teams that can swiftly analyze data and react to it can provide a competitive advantage. Quick response to market trends, customer feedback and global events allows a company to stay ahead of its competitors. Your C-suite will love you for this. While Meltwater CoPilot is only available to a limited group of customers, get started now by experimenting with AI tools. My team is guiding many of our clients on their AI journey. We are learning a ton along the way. Holler if you want to talk more.
Meltwater unveils new Meltwater Copilot built in collaboration with Microsoft
meltwater.com
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WE is pleased to announce that Nichole Provatas is elevated to EVP, International Head of Integrated Marketing. In her extended role, Nichole will oversee the Borderless Experience Team (BET), WE’s globally decentralized team that provides client counsel, creative execution, strategic insights and data capabilities for clients. Supporting her in his new role, Brian Keenan will oversee WE’s growing capabilities in I&A as EVP, International Head of Insights and Analytics. Congratulations Nichole and Brian! Read more in MARKETING-INTERACTIVE: https://bit.ly/45MQ97o
WE Communications strengthens leadership with new EVP, international head of integrated marketing
marketing-interactive.com
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Nitin Mantri, our Regional Executive MD, APAC, and Group CEO of Avian WE, as well as, most recently, Shortlisting Juror for the PR Lions at the Cannes Lions International Festival of Creativity, shared his thoughts with Campaign Asia-Pacific on #CannesLions2024, the evolving impact of AI and the ongoing evolution of the PR industry. #CannesLions2024
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri | Partner Content | Campaign Asia
campaignasia.com
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WE's Joe Mirabella talked with us about the importance of Pride Month and why we all must confront bigotry and hatred. Hear what he had to say and read his blog. https://bit.ly/3Xb2yzB #Pride2024 #PrideMonth #Loveislove
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WE is celebrating! Our Avian WE team members took home a silver award at the Cannes Lions last week for their important contribution to the Reckitt and Harpic on the #BeFreeToPee campaign. The public health initiative helps women in India find clean, hygienic public restrooms. https://lnkd.in/gTMURK5z Cannes Lions International Festival of Creativity #WECelebrate #CannesLions2024 #PRInCannes #HarpicLoocator #ReckittAtCannes
Be free to pee with Harpic Loocator App I Hindi I 60 sec
https://www.youtube.com/
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Proud to see WE’s Michelle Rose Micor featured in PRWeek’s “Pride in PR” series discussing insights about working in the comms industry as part of the LGBTQIA+ community. As Michelle says, “It’s vital for young PR professionals to see themselves reflected in leadership roles. I didn’t have any queer mentors until my current job, and it’s made such a difference for me professionally and personally.” Read more from Michelle here: https://bit.ly/45BlJVh #Pride2024 #PrideMonth
Pride in PR: Michelle Rose Micor
prweek.com
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Drum roll, please: we couldn’t be prouder of our Singapore team for their wins at the PR Awards Asia-Pacific! Campaign Asia-Pacific #WECelebrate #CampaignAsiaPacific #PRAwards
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WE celebrates Juneteenth, which marks the long-awaited freedom for about 250,000 people who still were enslaved in June 1865 in Texas. Let’s remember the nation’s past and work toward a more just future. #Juneteenth #Endracism
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Hate is powerful, but our love and support for LGBTQIA+ people can drown out angry voices. WE’s Joe Mirabella writes about the importance of allyship this Pride Month, and all year. Read more https://bit.ly/3Xb2yzB. #Pride2024 #PrideMonth #Loveislove
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