Last week, I had the opportunity to spend some time in NYC with colleagues and industry smarty pants at the #meltwatersummit to talk #ai and check out the latest technology advancements in analytics. At this event, Meltwater introduced Meltwater CoPilot in partnership with Microsoft which is breaking new ground in the comms industry. It's going to give comms professionals new tools to manage reputation and craft narratives. What was previously exclusive to data scientists and analysts is now readily accessible to all through the power of Microsoft Teams.
As a partner to Meltwater and Microsoft, WE Communications is shaping how this will unlock the potential for AI in the realm of communications.
We see three benefits for communicators:
1. Brand Reputation: Quicker access to data that signals market changes, competitive shifts, and emerging influencers puts a communications team in the position to be first to respond and position its brand as a leader in the industry. Speed – when paired with precision – can make a world of difference.
2. Crisis Management: The democratization of data in Teams will make the real-time monitoring of potential crisis triggers much more accessible. Being able to have a pulse on if a story is starting to breakthrough, what influencers are saying about a brand in real-time, or a world event might impact your company’s narrative.
3. Competitive Advantage: Communications teams that can swiftly analyze data and react to it can provide a competitive advantage. Quick response to market trends, customer feedback and global events allows a company to stay ahead of its competitors. Your C-suite will love you for this.
While Meltwater CoPilot is only available to a limited group of customers, get started now by experimenting with AI tools. My team is guiding many of our clients on their AI journey. We are learning a ton along the way. Holler if you want to talk more.
Digital Marketing Leader - BA (HONS), MA, MBA, CPM
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