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In-store retail media is finally getting the attention it deserves as retailers and brands leverage the massive opportunity it represents. Check out the latest ADWEEK op-ed, where Andrew Lipsman and Keith Bryan pose a bold call to action: “𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝘂𝘁 𝟱% 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝗻𝗲𝗮𝗿 𝗧𝗩 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗶𝗻𝘁𝗼 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗯𝘆 𝟮𝟬𝟮𝟱.” Partnering with RMNs across a network of over 70+ retailers, Vestcom is uniquely positioned to offer a cohesive approach to in-store media across both print and digital formats. More than 800 CPGs are already seeing the power of activating with Vestcom: 🔷National audience reaching hundreds of millions across grocery, drug, dollar channels 🔷Seamless integration of brand messaging with item-specific price and promotion  🔷Incremental measurement through attributable sales data  Reach out to media@vestcom.com to learn more. #CPG #consumergoods #brandmarketing #media #retailmedia #instoremedia #shelfedge #foodandbeverageindustry #retail

Physical Retail Is the New TV

Physical Retail Is the New TV

adweek.com

Jacob Evans

Vestcom | Moonlight | Songwriter

3mo

This sums it up well. Connecting customers to brands at the point of decision is highly valuable. Excited about the role we play at Vestcom for retailers and brands.

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