Vestcom’s Post

Just Announced: Live from Path to Purchase Institute Retail Media Summit! Vestcom is proud to be the premier sponsor of the inaugural Storefronts Event on September 12 in Chicago. Join us for the first event of its kind, solely focused on the future of in-store media. Stay tuned for updates and see you there! Learn more here: https://lnkd.in/eQ4aR6PZ. #Storefronts2024 #RetailMedia #InStoreMedia #Vestcom #P2PIRetailMediaSummit #shelfedge

We were thrilled to be a part of the Retail Media Summit by Path to Purchase Institute! 🌟 As part of the keynote, Jessica Hendrix from Hy-Vee, Inc. hit so well on the need for a more connected in-store experience: “As we think about our role as retailers, brands, and partners working to make in-store more integrated into retail media - our job is to make sure that experience feels connected.” The buzz around in-store throughout the conference was no surprise, and building on this momentum, we were super excited for the announcement of Storefronts, the first-ever in-store media focused event. We hope many of our retailer and brand partners will join us back in Chicago on September 12 where in-store media will take center stage ➡ https://avydn.co/4crEJZg #RetailMediaSummit #Storefronts #RetailMedia #InStoreMedia #PathToPurchase

The #adultbeverage industry is evolving as consumers seek fewer, better beverages with unique flavor experiences. One trend that hasn't changed: the dominance of in-store channels for #beer, #wine, and #spirits purchases. Leverage Vestcom’s media solution shelfAdz™ to capture attention where it matters most - at the shelf-edge - converting shoppers into buyers across a network of leading retailers. Connect with us at media@vestcom.com to activate an in-store media plan that converts. #retail #grocery #CPG #consumergoods #media #omnichannel #shelfedge #shoppermarketing #merchandising #RTD #liquor

Looking forward to seeing everyone at Path to Purchase Institute's Retail Media Summit next week! Connect with Shachar (Shock) Torem and Matthew Chew to discuss how to optimize your in-store media strategy with shelfAdz, and explore future opportunities with the emergence of in-store digital media. Ensure your brand stands out at the moment it matters most, the shelf-edge, with activation at scale across a national network of grocery, drug and dollar retailers. Learn more at vestcom.com/CPG-solutions. #RetailMediaSummit #pathtopurchase #grocery #retail #shelfedge #CPG #consumergoods #brandmarketing #media #merchandising 

Great to connect with many of our retail partners at #GroceryTech last week and discuss how technology will continue to transform the in-store experience. It was a pleasure to have our very own Mark Sciortino share the stage with Gina Acosta, Barry Clogan and Ken Nimoya. A few key themes: 🔹Emerging technology is revolutionizing brick & mortar retail, changing the way consumers shop and retailers operate 🔹Maximizing ROI of ESL deployment requires a hybrid model for most retailers across the right stores, right categories and with the right complementary paper strategy 🔹Getting the most impact out of in-store digital media will require a flexible approach across various screen types and placements, posing a key challenge around centralized content management & measurement Want to know more about how Vestcom can uniquely support a holistic in-store strategy, integrating physical and digital experiences? Connect with us here → sales@vestcom.com #grocerytech #retail #media #retailmedia #instore #shelfedge #grocery Progressive Grocer

Heading to #GroceryTech in Dallas next week? Mark your calendars for a panel discussion you won't want to miss: “Smart Supermarkets - How will technology change the store experience?” next Friday, June 7th @ 9:30am. Our very own Mark Sciortino will be joined by Barry Clogan from Wynshop and Ken Nimoya from Sedano's Supermarket and Fresco y Más for a discussion moderated by Gina Acosta from Progressive Grocer on how the convergence of the physical and digital worlds is impacting the future of the grocery store and how consumers are reacting to the emergence of in-store technology. Connect with our team attending: Mark Sciortino, Landon Phillips or reach us beyond the show at sales@vestcom.com #grocerytech #retail #media #retailmedia #instoremedia #shelfedge #grocerytechevent #grocery

Excited to be attending NACDS in Palm Beach this year! Looking forward to connecting with our CPG and Retailer partners. Reach out to Ned Peverley, Shachar (Shock) Torem, or Doug Trimpe to schedule time to discuss how to optimize your shelf-edge activation, including exciting new digital formats. #foodandbeverageindustry #retail #shelfedge #CPG #consumergoods #brandmarketing #media #retailmedia #instoremedia #merchandising #NACDS #shelfAdz #omnichannel #shoppermarketing #merchandising

In-store retail media is finally getting the attention it deserves as retailers and brands leverage the massive opportunity it represents. Check out the latest ADWEEK op-ed, where Andrew Lipsman and Keith Bryan pose a bold call to action: “𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝘂𝘁 𝟱% 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝗻𝗲𝗮𝗿 𝗧𝗩 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗶𝗻𝘁𝗼 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗯𝘆 𝟮𝟬𝟮𝟱.” Partnering with RMNs across a network of over 70+ retailers, Vestcom is uniquely positioned to offer a cohesive approach to in-store media across both print and digital formats. More than 800 CPGs are already seeing the power of activating with Vestcom: 🔷National audience reaching hundreds of millions across grocery, drug, dollar channels 🔷Seamless integration of brand messaging with item-specific price and promotion  🔷Incremental measurement through attributable sales data  Reach out to media@vestcom.com to learn more. #CPG #consumergoods #brandmarketing #media #retailmedia #instoremedia #shelfedge #foodandbeverageindustry #retail