Tim Harvey’s Post

Cannes hot take: 🔥 "Hi" is more powerful than "AI". 🔥 I absolutely loved Cannes this year. And it was simply because I was reminded of the importance and significance of people in our industry. 👋 "Hi!" was much more powerful and effective than "AI", THE WHOLE WEEK. That was the talking point (and the starting point of other talking points) at Cannes. "Hi!" 👋 It was, is, and no doubt will continue to be the best thing about Cannes. The coming together of so many people, united through a common desire to meet, to reflect and to drive things forward. On both a personal and professional level, it led to an outrageous amount of optimism, both contagious and infectious, and a social glue that connects everyone around you. Yes, people talked about AI, but rarely was the focus on AI talking about humans. And if it was, it was to serve, not be served. And if Hi beat AI, well...then IRL definitely beat ROI. So many unions and reunions, across the week. Thanks to all the Hi-lights from this year. Looking forward to seeing you all (and more) again next year! un-held #noholdingback

Appropriate hat edit courtesy of Marco Pupo #unheld #punheld #merchandice

Another IRL first. Also originally courtesy of Rafael Rizuto 🙏🏼 Rafa introduced me to the AMAZING Atlantic New York crew a year ago and we quickly hit it off and started working together. Word class talent without world class ego, we’ve spent a year on Zoom and only today did we zoom in for an in person meet. They are a weekly highlight and a reminder of how good and nice people lead to great and effective work. So great to finally meet and hang! Love you guys! When at Cannes Lions International Festival of Creativity cc: João Coutinho Marco Pupo Suzanne Barbosa un-held #noholdingback

Too many golden nuggets to list from Dr. Marcus Collins talk at Cannes Lions International Festival of Creativity yesterday… But here are some: 💥“Cultural production drives consumption”💥 💥“We consume brands based on the meaning we give them not the meaning they give themselves”💥 💥”Brands signal intent but people decide their relevance”💥 💥“A brand is consumed not because of what it is but because of who we are”💥 💥“Meaning is not fixed. It’s negotiated and constructed.”💥 🎤 ⬇️ Marcus talked about many of these principles being obvious but his incredible reframing made me feel oblivious to them until this talk. Kudos and thank you to Marcus and to Netflix for such a brilliant breakfast session. Inspiring, informative and impressive. CMOs - hire this man for his services. Everyone - buy this man’s book.

I first met Rafael Rizuto on a Zoom meeting when we were interviewing him for the BBH NY CCO role. He was a hands down winner. What struck me was not just his contagious passion for creativity but its application to business. But, more importantly, his proactive nature. Then he joined. This guy puts the PRO in proactive and the ACTIVE in it too. Given Covid we then continued to meet on Zooms/G Meets. In that time I did some of the best/proudest work of my career (rare for a growth guy). Namely, Black Owned Friday for Google. And he made it happen. When I left BBH we continued to stay in touch. And then, last night, we finally met! Some 4 plus years later. You wouldn’t know we hadn’t met previously. What a joy! What a legend. Can’t wait to see his continued success! That’s it. That’s the boast and the post. Cannes Lions International Festival of Creativity

Neil x Will(i.am): A refreshing take on the power and opportunity of AI and the need/focus for it to advance human excellence versus advance itself. "There is a cast of people that help you live your life and accomplish your dreams, now we're just adding digital entities to that crew too." Thanks Neil Waller 🐳 and Whalar and will.i.am and FYI.AI

2 star hotel 5 star creativity marketers, prioritise accordingly!