Tim Harvey’s Post

POV: it's March 2022 and you're looking for your next career move. Me: How big is the strategy team currently? Guo-You Chew: We don't have one. You would be Tommy Singapore's first ever strat hire. Me: cool. coolcoolcoolcoolcoolcoolcoolcoolcool. Every strategist goes through some form of imposter syndrome. Me especially so when I took the leap of faith to help start Tommy's strategy team from scratch in Singapore. And since then, it's been an absolutely wild 1.5 years growing Tommy's strategic offering together with Bernice Dela Cruz, my partner-in-crime. Ngl we struggled in the beginning, and a lot of times I had no clue what I was doing. But I learnt shamelessly on-the-go and trialled with error. Most importantly, I had the trust of a team that didn't freak out every time I said, "I don't know if this will work, but I really think we should try". Tq and sorry to Esther SCY who has bore the brunt of my excited/uncertain work energy. And through 1.5 years of "not knowing if this will work but really thinking we should try", together we've achieved some pretty amazing things: - did a ton of cool shit - highlights include launching Prime Video in the biggest SEA markets, and dropping some influencers 600 feet high for YouTube - won a bunch of pitches from exciting brands like Garena and Google, against some stiff competition from industry giants - brought in the agency's very first Spikes Asia award - elevated the creative team's strategic thinking with Mark Lawrence Ong, a rare breed of creative director that wants strategy involved throughout the creative process All these things wouldn't have been possible without a culture that welcomes failure and learning from it, a team that takes the work seriously but not themselves seriously, and a pantry that keeps my spirits up even in the lowest of days (shoutout to our never-ending supply of Cheezels). I rarely post here but I think credit has to be given where it's due. All love to Tommy.

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

Psst! The people who work at Trademark are more than creative, driven event gurus. They actually have Superpowers. Meet Breese Roche - The Speaker Whisperer. “Content is the foundational pillar of any event, so it warrants the investment of time, effort and creativity to ensure audiences stay interested and engaged. By approaching content with an eye toward entertainment value, as one would directing a film or Broadway play - creating varied, engaging, and meaningful stagecraft, we can do just that. There’s so much opportunity to push even the most corporate keynotes in a creative direction, and in doing so, help clients get that much more return on their investment by generating excitement and action from their attendees.” https://lnkd.in/g5NuhY2a

Shout out to the presenters who take the stage! As someone who is below average height, I often struggle to see the front of the room in large gatherings. Movie theaters were challenging until they introduced stadium seating. In large venues, presenters sometimes speak from the stage, but other times they stand on the floor or, worse, sit on the edge of the stage. If communication were just about words, this wouldn’t be an issue. But it’s not—there’s a significant non-verbal component that gets completely lost when the audience can't see the presenter. That’s why stages exist: to elevate presenters so the audience can see and connect with them. For presenters, standing on the stage can feel daunting. It might seem like you’re putting yourself above others or coming across as unapproachable. But that's not the case. When the audience can see you, they are more engaged with both you and your content. So, the next time you’re asked to present to a large room, remember that the stage is for the audience—the very people who came to hear you speak. Then take a deep breath, and step up onto the stage.

I just got to 2400 audience mark!! Earlier today, a friend asked: "How did you optimise your profile that you get to have more likes and followers?" Have you also thought: "How do I 'build' the audience?" Then you are up for a shocker! Kieran Drew noted that 'audience-building' is wrong as an audience is a group of real people. It's not something you build. It's something you attract. The term audience conveys the idea of a theatre. A performer known for his exceptional performance will always sell out more tickets than the one that resorts to 'seat filling'. "Audiences aren't built, they are wooed. Think of it as a courtship not a construction project" - Danny Naz The way I see it.. When you stay focused on building yourself by showing up consistently, you attract the right crowd. My journey here on LinkedIn has been one of consistency Recently, I was forced to 'stalk' my profile, and it was amazing to see how hazy it all started and how much refinement I've had over the course of 2 years. The catalyst is consistency really! The secret sauce It's what separates the good from the great. For every one more time you will take action, you get better than thousands who stopped at where you currently are. P. S This is Post 431

Is Cannes Lions entering a new experience era?? 🤔 As we draw nearer to loading our trucks to take Netflix to Cannes Lions International Festival of Creativity for the second time I wrote an article for LBBonline - Little Black Book about how the festival has evolved over the years Are the awards being overshadowed or complimented by the brand experiences that show up…. What takes priority… celebrating creativity or making big business deals…. And will the new creator festival add another dimension to this?? Take a read - let me know what you think - link in the comments 👇🏼 #canneslions #brandexperience #brandexperiences #cannes #article #insights #thoughtleadership

If you will be in Cannes please join us. Introducing:  The TBWA Disruption® Seminar: Saving Creativity from Death by Algorithm

When business teams working together actively engage and listen to customers they often talk about feeling inspired and walking away with fresh perspectives. They have just experienced what sociologists call “emotional energy”! Emotional energy - “It is the excitement you feel when you attend an exhilarating event. It is also the enjoyment you experience when you really connect with someone in a conversation.” Julien Cayla What managers can learn from Taylor Swift https://lnkd.in/gkd98Ctj #customerexperience #qualitativeresearch

🌟 Can you feel the electrifying pulse of anticipation as the stars align for the upcoming Oscars ceremony? ✨ The email newsletter sets the stage for an epic showdown between "Barbie" and "Oppenheimer," fueling our excitement with the promise of cinematic glory. But who will emerge victorious, capturing the hearts of audiences and the coveted statuettes of recognition? 🎬 As we immerse ourselves in the whirlwind of predictions and potential winners across diverse categories, the newsletter becomes our guide through the labyrinth of Hollywood's most esteemed evening. So, which film do you believe will reign supreme, and which artists will etch their names into history this year? 🏆 Moreover, the tantalizing aroma of themed dishes inspired by the Oscars nominees beckons us to elevate our watch parties to a whole new level of extravagance. But have you planned your Oscar-inspired menu, ready to indulge in the magic of the silver screen from the comfort of your home? 🍿 The newsletter doesn't merely tantalize with the glamour of the ceremony; it also delves into the art of preparation, suggesting last-minute recommendations for watching Oscar-nominated films and shedding light on the aggressive campaigning efforts that underpin the pursuit of cinematic excellence. So, are you equipped with your list of must-watch movies, and can you uncover the secrets behind the relentless bid for Oscar glory? 🎥 Beyond the glitz and glam, the email urges us to support the NPR Network, reinforcing the value of independent journalism and diverse content. It's a call to action that transcends the silver screen, inviting us to contribute to a more inclusive and informative media landscape. So, will you answer the call and champion the cause of unbiased reporting and diverse storytelling? 📰 Embrace the spectacle, savor the anticipation, and seize the opportunity to be part of a transformative narrative. Join us on this journey of celebration and advocacy, and let's step into the spotlight of empowerment, together. Visit us at https://lnkd.in/gUxjfrt7 for 30 days of social media posts! 🌟 #Oscars2023 #HollywoodMagic #EmpowermentThroughFilm #NPRSupport #CinematicGlory #ElevateYourOscarsParty #DiverseStorytelling

I've traded a Cannes Big Gulp™ of rosé for a warm Carolina breeze this go 'round (what Garden City, SC lacks in Prada stores it makes up for in hushpuppies). But I loved this musing from all-time great creative human and Entertainment Jury Pres. Geoff Edwards: "Entertainment is the new upper funnel." Our audiences have never been less captive, so captivating them means entertainment them vs counting on any vintage media buy to herd eyeballs. Herding hearts is a different ballgame – and maybe that's one of the many reasons why a harrowing doc about young women counting on WhatsApp to evade the Taliban, won the Grand Prix in Geoff's jury. If you're still reading this, good for you (I rarely read in-feed LinkedIn posts longer than 100 words, bc hey we're scrollin' here). Back to the new upper funnel thing. What started in the long long ago as more of a niche awards category is fast becoming the industry itself. No doubt Marcel Yunes feels the same way, and we're not alone (lookin' at you, Sugar23 & Superconnector Studios & Anonymous Content & Maximum Effort). But safe to say we're all super stoked about where this is going. https://lnkd.in/eUq9-qdE