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Retailers are increasingly seeing the value in #immersiveexperiences, hosting virtual worlds to create brand awareness, highlight trendy products, drive community among customers, and now, to even recruit young workers! Recent moves from various major retailers include: 🤖 Walmart's rollout of Realm 🤖 IKEA's hiring post for its virtual universe 🤖 ICYMI - Super League also partnered with Skechers to debut a virtual store on Livetopia’s Topia Mall on #Roblox, seeing 3.4 million visits in just the first five weeks❗ EMARKETER's Rachel Wolff, details how immersive experiences are now giving retailers "an opportunity to stand out in a crowded field, as well as boost awareness among a whole new generation of shoppers." Visit www.superleague.com to learn more about how we're equipping marketers with the virtual tools they need to create successful virtual campaigns. https://lnkd.in/e22xNvfT

Grateful to be part of bringing art, music, and culture with inclusivity as its foundation together virtually!

Make the most of this week’s holiday travel by catching up on the latest episode of Super League's BEAM podcast. Super League President, Matt Edelman, spoke with the hosts of Beyond Pixels Show, Nodo Ivanidze (MetaViu) and Dan Barry (Web3 & Metaverse Marketing Network) on ways marketers can think outside of the box. Some episode highlights include: 🛩️ Building brand trust among Gen Z and Alpha 🛩️ Utilizing emerging technology like hashtag #AI to build online environments 🛩️ Understanding platforms like hashtag #Roblox, and how marketers can immerse themselves in these virtual experiences Listen and learn now!

Introducing SOUNDZ by Bebe Rexha, a new type of #Roblox listening party featuring her new singles “Chase It (Mmm Da Da Da)” and “I’m The Drama"! SOUNDZ is a distributed music event available within existing popular experiences - Carry A Friend!, Paradise RP, and The Floor is Lava - making it possible for a massive audience of fans to discover the excitement! Powered by Super Biz, a suite of tools that helps developers improve user engagement, SOUNDZ offers new opportunities at the intersection of immersive gaming, music, and brand building. What are the ways brands can partner with cultural icons like Bebe? 🎤 Creating custom-built avatar sets 🎤 Playing rhythm-based games 🎤 Trying on and purchasing exclusive virtual merch 🎤 Earning special in-game status 🎤 Setting up contests and giveaways like Bebe's, letting players enter to win a personal video message with the help of our rewards and loyalty platform, Unlockables (stay tuned for more!) Shout out to the team behind this Brett Abrams, Josh Neuman, Zakary Wilson, Paul MacNairn, Johnathan Mayo, Afif Haque, Kai Yang Chong, Daniela Rubalcava, Zoë Meinelschmidt, Kristin Kingsmore Roberts, Sam Drozdov, Patrick Dill, Devon T., Jeremy Haché, Dani Castellanos, Nathan Lewis, Brian Gramo, Lauren Summerford, MBA; Warner Music Group's Jacqui Bransky, David Cushman, Ashley May, Stephanie Iwan, Michael Delle Donne; and SALXCO's Lauren Onelum, Hannah Wittman, Rami Fakih, Joanna DeMarzo, Alex Honda Jessica Meehan Janagan Rasaratnam and Franz de los Reyes for their work in bringing this to life! Learn more about how we're collaborating with businesses like Warner Music Group to leverage the power of #immersiveexperiences: https://lnkd.in/eisNmhpC

Super League is committed to measuring the success of digital media campaigns in #immersiveworlds. As the only company with #Roblox benchmarks built by Nielsen, we are delivering data and analytics that translate into actionable insights. Our latest work achieving an average of 37% increase in brand preference and a 26% lift in awareness. Stay tuned - we have more to share on our pioneering measurement standards for brands building #immersiveexperiences in tech, retail, music, and other industries.

This week Super League President Matt Edelman joins the hosts of Beyond Pixels Show, Nodo Ivanidze (MetaViu) and Dan Barry (Web3 & Metaverse Marketing Network). They discuss how the #metaverse is becoming the next social network and the future of companies like #Roblox, Epic (Fortnite) and Meta. Other important #marketing topics include building environments and using tools like generative AI. Don’t miss this insightful episode. https://lnkd.in/eVWzud9T #immersiveexperiences #podcast

There’s no one better equipped to engage with the Gen Z community than Gen Z creators and players. Super League’s highly skilled Gen Z team members have turned their gaming passions into #marketing careers, helping brands grow and optimize their #immersiveexperiences. YPulse writes "Gen Z is rocking the #metaverse and making it their own. This gen is spending a good chunk of their time in digital spaces, but not only to play games. They’re buying and wearing digital fashion to express themselves authentically and inclusively, creating unique avatars, building virtual infrastructure, and designing entire communities within their favorite games like #Roblox and #Minecraft."

Immersive worlds are more valuable than ever thanks in part to platforms like #Roblox who are experiencing growth in interactions and time spent online, spending more than 156 minutes a day on the platform. 2023 saw Super League Gaming partner with nearly 100 brands, helping them create #virtualworlds for their consumers by merging physical and digital spaces. Super League’s CEO Ann Hand spoke with Benzinga's James Blacker on #immersiveexperiences, "brands have turned to end-to-end activation partners to gain a foothold in the new environments where massive audiences are gathering to socialize, play, explore, collaborate, shop, learn and create.” As leaders and innovators in the industry, we are always looking forward to new ways #marketers will bring imagination to life. https://lnkd.in/eVGpmrxr

In the wake of Walmart's recent rollout of Realm, the retailer's virtual world catered to the year's most notable shopping occasions, our Chairman & CEO Ann Hand, spoke with Ad Age's Asa Hiken on why the #metaverse is still relevant for retailers of all sizes, and how Super League is using emerging technology, such as #AI, to supply itself with the best 3D concept tools to make the most seamless experiences. Read the full piece: https://lnkd.in/edwqVUpD #immersiveexperiences #Roblox