Stay on top of the trends that young consumers are fueling as while monitoring your brand's performance among young consumers with YPulse: DAILY ARTICLES Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on 13-39-year-olds, we figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth. BEHAVIORAL REPORTS Weekly behavioral reports cover 50+ topics each year to reveal everything you need to know about young consumers, from what they’re buying and watching to their views on marketing, tech, and more. These quick-read reports synthesize data points from the 1,000+ questions that we ask annually to give you actionable takeaways on how to reach Gen Z & Millennials today. TREND REPORTS Every month, we take a deeper dive into the trends fueled by and impacting young consumers, explaining why they matter to brands. With a dedicated survey exploring each trend in detail, trend reports dig into Gen Z & Millennials' views on cultural shifts occurring today—with data to back them up. Be informed by the insights and statistics, inspired by the examples, and guided by our takeaways. DATA Get hands-on with the data that can shape your brands’ future with young consumers. Brand tracking on 400+ brands lets you explore the data on your brands’ performance, and understand what brands are winning with Gen Z & Millennials, and why. Easily navigate through every trend and behavioral statistic YPulse has collected to find the answers you need. Our data workbooks give you the ability to filter for any demo that you need to understand, compare key stats across vital subgroups, and more.
External link for YPulse
39 Broadway
Suite #2010
New York, NY 10006, US
👇 Sign up for Gen Z 101: https://lnkd.in/g5gfTrUh
CMO @ YPulse | Teen & YA Insights Explainer | ex-White House, Teenage Research Unlimited (TRU)
What does "innovation" even look like anymore? Over 80,000 teens and young adults told us. And now MaryLeigh Bliss and Antonin Ficatier are here to tell you. Sign up for Gen Z 101 on July 31. Registration link at the top of YPulse page.
Burn it all down. From the Newsfeed: “Skibidi Toilet” might be hitting the big screen. Named by YouTube as one of the top viral topics in 2023, the Gen Alpha-loved abstract video series turned game is being considered for both TV and / or a movie. Its massive and fast-growing audience caught the eyes of Michael Bay and Adam Goodman, who now believe it could be the next major IP universe. Now that their studio Invisible Narratives owns the story and name, there will be physical merch on the way as bigger productions are workshopped. Alexey Gerasimov, the creator of the Toilet-versus-Cyborg phenomenon, is being kept involved as Goodman and Bay look to create a Skibidi empire. (Variety) For more from The Newsfeed: https://hubs.ly/Q02Jj2CP0
THIS WEEK: -- Why is everyone chanting on TikTok? -- Will Olympic gear unboxing be more watched than Olympic actual boxing? -- And is Gen Z coming out for Kamala? All this and more--EXPLAINED!
No butts about it, vaping dominates Gen Z vices. Become a YPulse subscriber to download the Vices report. Learn more: https://lnkd.in/ghBP9bYm
CMO @ YPulse | Teen & YA Insights Explainer | ex-White House, Teenage Research Unlimited (TRU)
Oh, there was a day ... And despite some recent upticks in cigarettes among Gen Z young adults (15% smoke cigs weekly per YPulse's recent Vices report) -- that feels like nothing compared to my college days when billows of smoke would pour out of The Keg, Tommy Nevin's, and of course Northwestern's beloved Holiday Inn bar. That being said, that does not mean smoking is out at all. Vaping is *the* signature vice of this generation. Nearly HALF of 18-24-year-olds tell us they vape at least monthly (which really means weekly, let's be honest). No, we won't be seeing Elf Bar sponsoring U.S. track anytime soon, but anti-smoking activists definitely have a marathon ahead of them. #genzvices #marketresearch #vaping #smoking
📸 But who's going to hold up the Leaning Tower of Pisa in our vacation photos? The latest from the YPulse Newsfeed: Posting at tourist traps is out of style. The post-pandemic travel boom has come with a new style of showing off trips: only posting the “non-mainstream” sites in efforts to look nonchalant and “authentic” as a traveler. It’s being driven by wanderlust Gen Z, who are taking trips more often than older generations and seeking out something more unique (or at least, looks it online) than what they’ve seen on socials all their lives. And it’s only being emphasized as “hidden gems” become the more impressive picture to share—signifying a “culturedness and expertise” that sightseeing doesn’t have anymore. Classically popular destinations are even banning photos due to over-tourism, so having a slightly more off-grid experience makes it one they can certainly share for a feed who will beg to know where to go themselves. (Mashable) 📊 YPulse data: 45% of 13-39-year-olds would rather go to a lesser-known dupe of a popular travel destination than a popular, well-known destination -- Want The Newsfeed in your inbox? https://hubs.ly/Q02J5Xtm0
From annual iPhone upgrades to video game patches, Gen Z teens and young adults have been conditioned to expect continuous product improvements. Brands that deliver on that expectation can see a significant lift in brand loyalty. Sign up for Gen Z 101 on July 31 for a debrief on what innovation means to Gen Z and which brands are killing it. https://lnkd.in/gR76XyFs
The Gen Z math on musical artists: Music x Commercialism ≠ Selling Out (Thanks for having YPulse on the Up Next Podcast, Gabriella!)
Marketing & Management Thought Leader | Content Creator | Entrepreneurial Advisor | Personal Strategy Consultant
Everyone’s a sell-out … and nobody cares (or how digital changed the radio star) Excited to share that our latest episode of the Up Next Podcast is now live! Join me as I speak with MaryLeigh Bliss from YPulse about music and why (even if mix tapes are no more) music is still the language young consumers speak. She also explains why they’re not upset when artists they love mix music with commerce and explains how it relates to what ML calls … the Joy Economy. Whether you're a marketer or simply curious about emerging trends, this conversation offers valuable perspectives on creating genuine connections in today's market. 🎧 Listen here or on any podcast platform: https://lnkd.in/eH7hmfJw #JoyEconomy #GenZ #MarketingInsights #UpNextPodcast #SocialMediaTrends
Want to know what's up with all the Brat talk? From the YPulse newsfeed: Charli XCX's Brat is embracing a more accepting attitude towards imperfections and impermanence. The singer’s concept of "brat" defies traditional feminine ideals by rejecting societal pressure to conform to unrealistic beauty standards, instead celebrating individuality. The "Brat Summer" phenomenon is being seen as an antithesis to the "clean living" trend that young people have adored in recent years. Instead, they’re now re-embracing spontaneity, indulgence, and freedom from societal expectations, marking a shift towards enjoyment and self-care through their social life and away from the focus on physical health and wellness. This new era is prioritizing individuality, sustainability, and self-acceptance over the idea of perfection and tidiness. (via The Guardian) 📊 YPulse data: 77% of 13-39-year-olds agree hanging out with their friends is just as important for their wellness as working out is To get the Newsfeed straight to your inbox, subscribe to the YPulse newsletter. #ypulseisbrat #brat #charlixcx #kamala #youthculture
Most European Gen Z do have a third place, and these spaces are the most popular for their outside-home hangouts …
THIS WEEK: More teens say they're planning on watching the Olympic games in Paris this year compared to Tokyo in 2021. See what else they're saying about the Summer Olympics. ALSO: How does social search differ for men and women? All this and more--EXPLAINED.