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👶📜 Naming a baby is a cherished tradition that reflects personal preferences and societal trends. In 2023, we've seen a blend of traditional and modern names. Olivia and Noah top the list for girls and boys, showcasing the enduring appeal of certain names. Celebrities continue to influence choices, like Archie after Prince Harry and Meghan Markle's son. Gender-neutral names like Taylor and Avery are on the rise, reflecting inclusivity in gender norms. In the digital age, online platforms play a role in naming trends, making them more diverse. Ultimately, choosing a name is a profound decision, a gift laden with meaning, hope, and identity for a child. The top baby names of 2023 offer a window into our evolving society, bridging tradition and modernity. 🌟👶📚

👶📜 Naming a baby is a cherished tradition that reflects personal preferences and societal trends. In 2023, we've seen a blend of traditional and modern names. Olivia and Noah top the list for girls and boys, showcasing the enduring appeal of certain names. Celebrities continue to influence choices, like Archie after Prince Harry and Meghan Markle's son. Gender-neutral names like Taylor and Avery are on the rise, reflecting inclusivity in gender norms. In the digital age, online platforms play a role in naming trends, making them more diverse. Ultimately, choosing a name is a profound decision, a gift laden with meaning, hope, and identity for a child. The top baby names of 2023 offer a window into our evolving society, bridging tradition and modernity. 🌟👶📚

Let's reduce the complexity of #GenZ consumers and learn how to accelerate brand growth together! Gen Z is dramatically more diverse than older generations. They’ve already reached a 50% multicultural total threshold and are far more likely to identify as #LGBTQ+. Their diversity and prioritization of inclusive marketing provides an exciting window into the future of the entire country. We recommend your brand lead messaging with Gen Z’s diversity: don’t tell one generic story, tell varied stories that capture the many ways Gen Z express their identity. Learn more in our blog: https://lnkd.in/ecRxd6tm #diversity #inclusion #diversityandinclusion #marketing #marketresearch #marketingandadvertising #mrx

There’s always contention in adland around the subject of age; just like acting, there’s an ideology around advertising being a young person’s game. Jane Evans writes about, the older generation of 'adlanders' in Campaign ( 20/10) and alludes to what the youth of today can learn from them, particularly around the subject of emerging technology, as they did with the dawn of the internet and the .com boom. https://lnkd.in/ekCym8TU Having recently commented on the subject around embracing and championing senior talent in my recent posts and updates I wanted to reflect on her thoughts through a recruitment lens. Sadly, talented planners and strategists in the latter stages of their careers are often overlooked for roles as agencies tend to hire those in their 20s and 30s. The common reasons for rejection is fit, seniority, and the wrong type of experience, i.e., not having worked on enough Gen Z projects. Based on my insights, agencies' unsaid reasons revolve around long-term plans for the business, politics on age and hierarchy, and the assumed short term commitment or resistant to change. A broader range of thinking leads to deeper insights and more innovative creative work. Those in their 40s, 50s, and 60s can draw can offer a crucial perspective when targeting brands aimed at Boomers and Gen X. Therefore, cultivating diversity in planning and strategy teams is non-negotiable. Tom Giden alludes to this in Campaign (06/09) pointing out that good ideas can come from anywhere. Yet, the slow changes in DE&I mean ideas don't reflect wider society. https://lnkd.in/emgP2XQj But let’s not forget, the younger generation can teach the older dogs new tricks. Leaders in their 30s and rising stars are championing a reshaped work-life balance, holding strong values, and tackling issues from gender and ethnicity to pay equality, neurodiversity, and LGBTQ+ rights. Programs like Visible Start, a brilliant initiative that helps women over 45 return to the industry, are steps toward breaking down barriers. Yet aside from an over 40's Campaign award I see little in the industry to address ageism. Embracing talent across all age groups, the integration of wisdom and knowledge coupled with fresh cultural perspectives, continues to be a vital component for agencies to navigate, thrive, and survive the challenges and opportunities that lie ahead. #diversity #celebratexperience #strategyplanning #peopleshaped

We're thrilled to announce that our very own Anna Brent has been invited to serve as a judge for Channel 4's Diversity in Advertising Award! 🎉 This year, they're continuing their mission to push for authentic representation of the LGBTQIA+ community in advertising. Back in 2019, they championed Starbucks/Iris for their outstanding campaign 'What's Your Name,' which brought much-needed visibility to the LGBTQ+ community. But here's the catch: Their latest research, set to be unveiled later in 2023, reveals that LGBTQIA+ representation in British ads has remained stagnant at just 3% since 2019. This mirrors the percentage of the LGBTQIA+ population according to the latest census, though we know it likely underestimates the true diversity of this incredible community. It's not just about the quantity of representation, but also the quality and authenticity. Moreover, they've witnessed brands shying away from LGBTQIA+ campaigns in 2023 due to the fear of misrepresentation and backlash. These are challenges we must address, and we believe that Channel 4's Diversity in Advertising Award can provide the guidance and support needed to improve the portrayal of these communities on screen. We are crossing our fingers for entrants and look forward to seeing some amazing work 🏳️🌈 🌈 #DiversityInAdvertising #LGBTQIA+Representation #Channel4Judges

As Pride month comes to a close, it's time to ask if Pride is really just for June. We think it's time to take a closer look at the demographics. With nearly 30% of Gen Z identifying as LGBTQIA+ and studies showing that consumers want to see more authenticity in brands — the data is telling a clear story — it's time to move past the rainbow-washed logos and showcase authentic support from brands year-round. Because supporting LGBTQIA+ isn’t seasonal — it’s about real, sustained engagement and commitment to an evolving and highly important community. Here are a few things to consider to create lasting impact, genuine brand messaging, and stronger campaigns: 🏳️🌈 Connect authentically: Involve and sincerely celebrate LGBTQIA+ folx in your creative process to thoughtfully elevate the community. Their voices are key — not just as models, but as makers. 🪞 Look inward: If you're gonna talk the talk, you need to walk the walk. Your internal policies mirror the inclusivity you broadcast. 👉 Extend the narrative: We’re here for more than just a month. Turn momentary support into a year-round commitment with partnership and education through LGBTQIA+ advocacy. So let’s lead the charge and do Pride right. The future’s looking bright and colorful — and we’re here for it. Are you? 🌈 #MoreThanAMonth #HappyPride #PrideMarketing (Sources: NBC News bit.ly/NBC-GenZ-LGBTQ; Nosto bit.ly/Stackla-authentic)

Infuse seasonality into your March content by celebrating a few of these days with us! 👇👇 😍 Show off your team for #EmployeeAppreciationDay (March 1) by introducing your followers to the team and sharing behind-the-scenes clips of them working through daily tasks and routines. 💁♀️ For #InternationalWomensDay (March 8) tell a story about a woman who inspires you, has taught you something valuable, or changed your life in some way! You could also remind your audience that empowering women empowers humanity and share a free tip or training to empower your audience. 🍀 For #StPatricksDay (March 17) share memes, jokes, or puns that are on theme and relate to your industry. You could also highlight local pubs to celebrate at, and post photos of your team enjoying a pint! If you own a pub or even a clothing store with some green items, plan and promote your sales in advance! 🌸 For #FirstDayOfSpring (March 19) participate in some spring cleaning on your socials by clearing your DMs, refreshing your bio, and updating your links, pins, or highlights. Get to know your audience and ask them their goals for this new season, or help them enter the new season by sharing how your offer helps them create a better life! 🏳️⚧️ For #TransgenderDayOfVisibility (March 31) share resources, such as helplines, support groups, educational materials, or petitions that benefit transgender individuals and allies. Also consider reposting content and stories from transgender individuals or organizations making a difference to help educate, and spread awareness and kindness. Check out more March content ideas on our IG! instagram.com/yycthree #contentideas #marchcontent #contentmarketing #socialmarketing #digitalmarketing #socialmediamarketing #socialmediamarketer #socialmediamanager #marketingtips

Our top marketing lessons learned from the launch of Mean Girls. 1. Harness the Power of Cult Classics: Cult classics gain strength with age and become marketing goldmines. The Mean Girls brand showcases the enduring impact of nostalgia. 2. 20 Years Later, Still Relevant: Mean Girls leveraged its 20th anniversary to resonate with both OG fans and a new audience, proving that timeless narratives can span generations. 3. Emotional Resonance Drives Engagement: Nostalgia marketing taps into emotions, creating a powerful connection. Brands should aim to evoke positive memories for a lasting impact. 4. Balancing Old with New: Legacy brands must balance honouring the original's essence and innovatively adapting to current trends. The Mean Girls musical format exemplifies this approach. 5. Incorporate Contemporary Themes: Address pressing topics like LGBTQ+ representation, social media, and mental health to make the reimagining feel relevant and earned, especially for Gen Z. 6. Avoid Over-Reliance on the Past: While nostalgia is a powerful tool, over-reliance can lead to unoriginal products. Successful brands need to evolve while respecting their roots. 7. Appeal to Gen Z's Intelligence: Gen Z is discerning; they recognise when they're being cynically marketed to. Brands should put in the work and integrate nostalgia with authenticity to resonate with this audience. 8. Futureproof Reinvention: Nostalgia can help reinvent a brand, making it more valuable and robust. Successful reinvention ensures relevance in an ever-changing cultural landscape. #MarketingLessons #Nostalgia #MeanGirls

55% of #LGBTQ+ consumers say campaigns aimed at them are insincere. Is your brand being authentic? Discover insights and examples to help you engage. 👇 We tested nine high-profile commercials and brand activations to gauge their appeal to LGBTQ+ viewers and other consumer groups. These ads span different industries and cover a breadth of LGBTQ+ topics: from broad representation to specific areas like transgender athletes’ rights and mental health concerns in LGBTQ+ youth. Brands increasingly try to embrace and reflect America’s diversity, yet many tread carefully when supporting the LGBTQ+ community, wary of potential backlash. Learn how you can overcome these obstacles and engage your target segment with insights from our blog below. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

In a dreamland of the marketing era, I’d vouch for partner(s), that can help an advertiser with the three fundamentals of responsible media:- ✅ Diversity, Ethnicity and Inclusion - the new age consumer isn’t very easy to please given how the needs of every individual changes so rapidly. Parallelly, there is a need for advertising partners to provide solutions to consumers from all spaces. This includes consumers from the segments of, people with disability, elderly, LGBTQ+ as #representationmatters. The good thing is that we are lucky to have partners such as Brand Advance Group who really comply with publisher solutions for brands to reach out to personas of these groups ✅ Carbon Emission Reduction - this might be the 10th time me speaking about this topic but it really has become more important than ever to focus on carbon reduction streams from this very day. The smallest of the efforts will only yield us a better and secured future. The amount of carbon emitted by digital media itself is quite huge in number and with the many vendors that play such a crucial role in the RTB model, makes it even more important for companies to adopt solutions and work with vendors such as Good-Loop or Scope3, that can help reduce or offset carbon ✅ Attention - another very important metric nowadays very much in focus. It has become ever relevant to ensure your marketing budgets are giving you full value and your ads are seen by the human eyes and not some bot (🤖). Vanity metrics such as Viewability might not assure you the guarantee if your ad was even seen at the first place by anyone. Partners such as Lumen Technologies, GumGum, Teads already have taken the first step to help brands measure and optimize towards high attention placements to enhance brand effectiveness. Plus, higher the attention, lower is the carbon emitted 🤓 #programmatic #carbonfootprint