Online marketplace Temu is counting on a deluge of ads — whether that’s through social media, paid search or television — to win over shoppers.
Modern Retail
Book and Periodical Publishing
New York, NY 10,694 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
- Website
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http://modernretail.co
External link for Modern Retail
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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Last week, Amazon agreed to back Saks’ $2.65 billion buyout of Neiman Marcus and take a minority stake in the combined company, giving Amazon a great foothold in luxury retail. Analysts weighed in on how the deal will play out and whether it’ll pay off.
What the merger between Saks and Neiman means for Amazon
https://www.modernretail.co
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Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?
Companies seem determined to make everything a retail media network. How did we get here?
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Softer fabrics, mix-and-match patterns and a more streamlined store layout: Vera Bradley's CEO and CMO sit down with Modern Retail to unpack the brand's exhaustive refresh, an effort of 18 months of research and reshuffling. #retail #verabradley In this piece by Julia Waldow, we speak to Jacqueline Ardrey and Alison Hiatt.
Vera Bradley's CEO & CMO on revamping the early-aughts brand
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While many shoppers today are on the hunt for dupes — products that offer the same quality or look for a cheaper price — premium brands are out to prove that their higher-priced products are superior. To combat dupes, brands like Jolie and lululemon have been initiating dupe swaps, where people could get a product from a premium brand for free if they turn in product from a competing brand. Filtered #showerhead brand Jolie, for example, offered to replace any brand of filtered showerhead worth $120 and above for free. In May last year, #Lululemon held a two-day dupe-swapping event in L.A., where people can swap out their old leggings from other brands for $98 Align leggings.
Brands like Jolie and Lululemon are fighting off copycats through dupe swapping
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Lucky Energy wants to take on the Red Bulls and C4s of the world. CMO Hamid Saify joined the Modern Retail Podcast and spoke about the energy beverage startup's big plans for growth.
Lucky Energy's growth strategy focuses on virality & convenience stores
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The health and wellness industries are seeing a boom as an indirect result of #Ozempic and #Wegovy use. Here's how brands are responding. #glp1 In this piece by Gabriela Barkho, we speak to Emun Z. of iHerb, LLC.
How GLP-1 drug use is boosting beauty and wellness sales
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As department stores close their doors, many malls have found a hot new anchor tenant to take their place — apartments. But it's a long-term bet for these developers. #malls #departmentstores In this piece by Mitchell Parton, we speak to Najla Kayyem of Pacific Retail Capital Partners, Stephen Lebovitz of CBL Properties, and James Bradley, AIA of GGLO Design.
Developers turn to apartments to help revive aging malls, often replacing former department stores
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In this current economic climate, investors are looking to back companies with proven concepts and, ideally, a path to #profitability. As such, for the past year, consumer packaged goods companies have found capital harder to come by. But fresh capital appears to be in sight, as evidenced by new funds dedicated to backing early and mid-stage #CPG. This week, a new fund called Alethia Opportunity Fund I was announced, which will largely focus on funding brands in the alcoholic and nonalcoholic beverage space. Over the next year, Alethia’s $50 million fund will lead or co-lead seed, Series A, and B financing, with check sizes ranging between $500,000 and $2 million. A larger growth equity investment firm called Humble Growth also launched this week with a $312 million fund dedicated to CPG startups, with plans to write checks between $10 to $40 million. The fund will focus on four verticals: food, beverage, beauty and pets.
After a slow fundraising period, multiple new CPG funds launch to deploy fresh capital for brands
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#DTC brands used to be #PrimeDay-averse. But now, they are wholeheartedly participating in the two-day Amazon sales extravaganza. It’s just one of many ways in which DTC startups are morphing into regular old brands. #amazon #retail In this piece by Anna Hensel, we speak to Jordan Nathan of Caraway, Suze Dowling of Pattern Brands, and Ronak Shah of Obvi.
How startups learned to embrace Prime Day
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