It's undoubtedly one of the most thrilling events of the year, both for football enthusiasts and advertising professionals. I'm particularly eager to see two things: 1. Which ad will create the most buzz and stand out as the most memorable of the night. 2. The burning question on everyone's lips - will Taylor Swift make a surprise appearance? #superbowl #digitaladvertising
In an interview on Yahoo Finance, our CEO Tal Jacobson, alongside hosts Akiko Fujita and Rachelle Akuffo, discussed the impact of the $7 million Super Bowl ads on advertising strategies, emphasizing the shift toward a more diverse array of advertising channels beyond traditional TV ads. Tal highlighted Perion's technology focus on cross-channel promotions, including CTV, social, and programmatic digital out-of-home advertising. He also pointed out the changing demographics of Super Bowl viewers and the importance of targeted advertising through CTV streaming, which allows for location-based ads. For more on advertising strategies and Perion's role in leveraging technology for cross-channel promotions, view the full interview here: https://lnkd.in/dYCHDWJV #superbowl #adtech #digitaladvertising
