Head of Market Insights & Strategic Initiatives | Facilitating the Adoption of Innovations in the Rural Indian Market | Davis Scholar.
Recently, we wrapped up an interesting market research project, testing the receptiveness of an organic fertilizer product in the Karnataka market. Our approach was hands-on: diving into our extensive network of retail shops, nurseries, and end-users to gain crucial insights. Drawing insights from diverse market segments, we gained a deep understanding of market dynamics, enabling us to craft tailored recommendations for product enhancements and GTM strategy. What truly excites me about leading our new market testing verticle is the opportunity to immerse myself in the rural market and gain a deeper understanding of different sectors, understanding their intricacies firsthand. This project has deepened my appreciation for the agricultural landscape and highlighted the rising significance of organic products in today's market. Witnessing farmers increasingly value organic alternatives and grasp the harmful effects of chemical fertilizers is both intriguing and anticipatory of future impacts. Check out our post below to learn more about our approach and the key insights we uncovered!
In partnership with GreenGrahi and with support from Villgro , Essmart conducted a comprehensive market research study to validate product-market fit of Green Grahi's organic fertilizer, laying the groundwork for their expansion. We gathered insights directly from retail shops and farmer end-users across 4 districts in Karnataka, gaining a deep understanding of the market's receptiveness to organic fertilizers. ⏭ Swipe to explore our targeted approach and key indicators analyzed to help inform Green Grahi's GTM strategy.
CEO at Villgro
2moMaggie Flanagan this is one of the partnerships that Villgro enabled; Figuring out insights on user and buyer behavior for social #innovations turned out to be a key service that a channel partner could offer to a social enterprise struggling to reach its TG. Jinesh Shah Mark Kahn Emmanuel Murray Hemendra Mathur Dheeraj Mutreja Bram Spann 🌱💡IDH Sridhar Easwaran NABKISAN Finance Limited Maithili Rege Shashikanth Subramanya