Excited to check this one out... and it's free!
Today, I’m thrilled to introduce a new book that draws on lessons learned from conducting hundreds of research sprints at GV over the past 14 years: Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product. Download a copy of the free book at LearnMoreFaster.com! Since 2010, GV (Google Ventures) research and design team has helped over 300 portfolio companies wrestle with critical questions about their products and customers. We’ve partnered with these companies when they were building something new, expanding into new markets, and troubleshooting sales or other metrics. Early-stage founders are under intense pressure to figure out precisely what to build and to have unique insights about their target audience. Answering those questions faster—before sinking time and money into development, marketing, design sprints, or expensive market research—is a huge competitive advantage. Learn More Faster open-sources our design team’s formula to accelerate learning and customer discovery. For this book, we’ve drawn on hundreds of research sprints to create an essential guide for early-stage startup founders, product managers, and researchers to quickly zero in on what to build and precisely who to target. Many thanks to the GV team for contributing to the book and launch: Kate Aronowitz, Vanessa Cho, Graham Hancock, Mandy Kakavas, Candice Morgan, Inga Goldbard, Tom Hulme, Dave Munichiello, M.G. Siegler, and Krishna Yeshwant. https://lnkd.in/g9T--Kqy
