Sara Spruch-Feiner’s Post

come hang out w me in LA!

Last week's newsletter was a really fun one — I don't consider myself a visually skilled person (after all: writer = words gal) but... I noticed something interesting... the flat lay is most definitively back. I give a lot of credit for that to the *extremely* visually skilled Julia Rabinowitsch (aka, The Millennial Decorator) — interviewed in this piece. Brands with sharp aesthetics are making good use of the 2010s trend too, though. Thank you also to Pia Mance Ashley Murphy Jenny L. for chatting about this + Dash Hudson for the analytical viewpoint. #flatlay #Instagram

For my second deep-dive on Substack I looked at how the platform has become a true business opportunity for writers, creators — and brands. Thank you so much for your all your brilliant insights: Christina Loff Kim France Jacey Duprie Madeleine Cohen Libby Strachan, PMP Free People Megan Papay Angela G. Almina Concept Meg Strachan https://lnkd.in/efN-CSBk

I could not be more excited about the Glossy Pop newsletter today, which provides a more in-depth look at the viral CeraVe x Michael Cera campaign than anything else you've seen — complete with interviews with CeraVe's own Adam Kornblum & Tom Allison. Major thanks to Stefanie Schmit for working with me on bringing this story to life. One of the most brilliant, well-executed campaigns I've seen in a while — and I cover campaigns everyday. Promise this is a fun one to read (with links worth clicking, and lol-ing at).

On Friday, we sent out a special edition of the Glossy Pop Newsletter, including an equally special edition of The Glossy Beauty Podcast both featuring E.L.F. BEAUTY's Laurie Lam who joined us to speak about "Cosmetic Criminals." She gave us an up-close look at the short film which, in addition to streaming on Amazon Freevee, is also playing before "Mean Girls" at AMC Cinemas and was made based on a trifecta of insights the brand found — 1. The brand has a diverse age range of customers, with a strong Gen Z base. 2. E.l.f. is so beloved friends and family steal products from one another, which the brand dubbed "e.l.f.-pinching"... and 3. half of Americans say they enjoy true crime content and 74% of true crime podcast listeners are women. Read the full story and listen to the podcast here: https://lnkd.in/eBKwEkAz

wild ride writing this one! ...if you're not already subscribed: https://lnkd.in/duURqu_J

Every year, at the end of the year, at Glossy, we think about the year ahead. Throughout, the second half of 2023, I've spent a ton of time thinking about #community. How brands build it. How people form them and foster them. One thing I'm excited about right now re. community is something pretty specific - namely, the comment sections on Substack. Two excellent examples: Meg Strachan of Dorsey, and Reva Luft of Trouping, both of whom have enthusiastic, passionate conversations about fashion and shopping happening in the chat sections of their newsletters. I spoke to them, as well as Christina Loff at #Substack, and Nicole Rejwan, an active reader + commenter, to tell the story of why these communities are so vibrant — why they're taking off right now, and why they'll continue to in 2024. #glossypopnewsletter

honored to have played a small role in working on this with so many Jewish coworkers I love. proud to stand against this frightening wave of antisemitism happening not far away, but here, at home 💙

Today's Pop newsletter is a fun follow-up to the newsletter from two weeks ago (https://lnkd.in/ej2k2Sg8 )and profiles Katie Fang, a seventeen-year-old freshmen at the University of Victoria, on Vancouver Island — who just happens to have acquired four million TikTok followers since February. Find out why Gen Alpha is obsessed — and buying what she's using here (and if you're not signed up for the NL...you know what to do!) https://lnkd.in/evHdg8KE