After several high-profile lawsuits between brands and resellers, resellers are putting the fakes they get sent by potential sellers to work both in both marketing to customers and training for authenticators. As dupe culture has led to more fakes for both luxury brands and lower-priced brands, efforts like The RealReal’s seek to discourage both the sales and the purchase of those products among the general public. “Over the past 13 years, counterfeits have evolved. They’re being made more quickly and accurately than ever,” said The RealReal president and COO Rati Sahi Levesque. “We’ve continually invested heavily in advancing our technology and the training of our expert authenticators, ensuring we’re keeping [fakes] off the market.”
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
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- Privately Held
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- 2016
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- Beauty
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26 Mercer Street
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Updates
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Eighty-one percent of beauty brands plan to allocate 21%–40% of their budgets to AI by 2025, driving significant advancements. Sponsored by BASIC/DEPT.
The state of AI in fashion: How AI is transforming design, marketing and the next generation of CX
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Join us for Glossy Beauty Pop on July 31 in Los Angeles, where we’ll connect attendees with top beauty influencers and founders including Jackie Aina, Nicole Faulkner, Stephanie Ledda, Etienne Ortega, Michelle Phan, Sivan Ayla Richards, and more! Secure your passes here: https://buff.ly/3Y4Jjbf
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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation, and conspiracy theories. #trump #2024election #advertising In this piece by Krystal Scanlon & Marty Swant, we speak to Jasmine Enberg of EMARKETER, Jacek Chrusciany of Adfidence, Anastasia Nairne of PMG, and Jamie MacEwan of Enders Analysis.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
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In March, Sienna Naturals, the “clean” #haircare brand focused on textured hair, announced Issa Rae as its co-founder and a face of the brand. The brand launched in 2013 and Rae quietly became a co-owner in 2020. It wasn’t until this year that she became more visible in her role, appearing in a brand campaign. Rae is the sister-in-law of Sienna Naturals founder Hannah Diop. Now armed with Rae’s star power, Sienna Naturals aims to tackle retail on a larger scale. After selling at Credo Beauty, Erewhon, thirteen lune and Nordstrom, in addition to its own direct-to-consumer site, it expanded to SEPHORA’s e-commerce site on Tuesday. Story by Sara Spruch-Feiner
Sienna Naturals, fronted by Issa Rae, launches on Sephora.com
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To make the pump dream a reality, Pact Collective and Credo Beauty created a new packaging company called New Matter. “Ultimately, New Matter will be this closed-loop package innovation [company],” CEO Annie Jackson told Glossy. “It’s been a long project and it’s had lots of twists and turns, but we did it. I’m so excited about it.” If successful, New Matter will be a B2B packaging company with offerings available to all brands, but how the pricing will compare to components made from virgin materials is still unseen. #recycling #sustainability Read more: https://lnkd.in/eu_sGcSi
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This week, we sat down with Annie Jackson, the CEO of clean beauty retailer Credo Beauty, to discuss how the 9-year-old retailer is solving the beauty industry’s pump waste problem and gamifying its takeback program to inspire its top shoppers. Additionally, two more beauty brands announce WNBA (Women's National Basketball Association) sponsorships while Unilever and Dyson plot mass layoffs. Story by Lexy Lebsack
Can Credo Beauty solve the beauty industry’s pump problem?
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On Monday, 13-year-old #menswear brand Todd Snyder introduced Todd Snyder Collection, a limited-edition, fashion-forward clothing capsule featuring 60 styles made from premium Italian and Japanese fabrics. New styles will be released twice a year, and the new collection will be designated with a white label. Snyder said he was motivated to produce the “more aspirational” collection while working with Tuscan artists and weavers to create looks for his Pitti Uomo runway show in January. The first iteration, inspired by Mexico City’s vibrant colors, earth tones and Luis Barragán-designed buildings, includes open-weave linen shirts, pleated shorts and gabardine suits with slouchy double-breasted jackets, among other styles. Prices range from $260 for a pair of cargo shorts to $3,000 for a sport coat made in Italian suede. For comparison, shorts in Todd Snyder’s core line average $150, and most sport coats are $600-$700. #fashion #style Story by Jill Manoff
'Best of the best’ product is king, as brands launch elevated collections
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Niche #fragrances are having a moment, and 3-year-old Snif is getting in on the action with its latest partnership. In June, the fragrance brand launched the Rose Era scent with TikToker Monet McMichael. On Sunday, the collaboration launched in all Ulta Beauty doors, making it the brand’s first collab sold across Ulta’s sales channels. Rose Era retails for $65 and comes in one size, 30 millimeters. In this piece by Tatiana Pile, we speak to Bryan Edwards.
Snif and Monet McMichael's fragrance collaboration launches at Ulta Beauty
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