For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. As the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. View the full list here: https://buff.ly/3LGMa2W
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
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http://glossy.co/
External link for Glossy
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- Business Content
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- 51-200 employees
- Headquarters
- New York City, NY
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- Privately Held
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- 2016
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- Beauty
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Updates
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There are few things money can’t buy these days, but perhaps none more valuable than a full eight hours of sleep. Estée Lauder is hoping to offer the next best thing. “Sleep is a luxury these days,” said Jennifer Palmer, svp of global skin care marketing and product development at Estée Lauder. The beauty giant will release two night creams this summer based on new research on the skin’s behavior at night. #esteelauder
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During Ermenegildo Zegna Group’s second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for TOM FORD. “The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop the leather goods business fully,” he said. His comments suggest that, once again, a man will take the helm of a prestigious fashion house, continuing a longstanding trend in the industry. Story by Zofia Zwieglinska
The next creative director at Tom Ford: Another man in fashion’s top role?
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SEPHORA is seeing double-digit revenue growth, and #luxury conglomerates are experiencing comparatively greater boosts in Japan. But, “brands shouldn’t be scared” and chase sales in such thriving channels and markets, according to experts. This week’s executive conversations and luxury earnings prove that the brands best known for quality service and exclusivity are staying the course, reporting positive results and setting themselves up for further success. In this piece by Jill Manoff, we speak to Margot Humbert of BIOLOGIQUE RECHERCHE.
Why altering sales strategies based on current market conditions is 'a mistake’
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“Before Alix, I used to work with all the Kardashians, the Hadid sisters, Ariana Grande, Rihanna, J, Lo, Katy Perry — every single person you could think of. But Ms. Alix Earle [put the brand on the map with the visibility she has] on TikTok,” Patrick Ta, of Patrick Ta Beauty, said. Read more: https://lnkd.in/e_WWza6G
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It’s estimated that CosmoProf Beauty Las Vegas welcomed more than 20,000 visitors and 1,100 exhibitors to its 2024 show last week at The Mandalay Bay in Las Vegas. Exhibitors included manufacturers like B. KOLORMAKEUP & SKINCARE S.p.A. SB - BENEFIT CORPORATION and FIABILA; popular European CMs for color cosmetics and nail product manufacturing; TikTok, which attended to educate brands about its TikTok Shop program; and third-party certifiers like NSF International. But the lion’s share of booths were occupied by recognizable and emerging brands hoping to boost brand awareness or meet distributors and buyers walking the floor show. Standout events and panels included a City of Hope gala honoring Jessica Phillips, Ulta Beauty’s vp of merchandising, which raised more than $850,000 for the hospital non-profit. Elsewhere, “Cosmo Talk” panels were led by top execs at The Estée Lauder Companies Inc., Summer Fridays and Curie body care. Top trends on display at the show included AI-powered in-store sampling, powder shampoo and conditioner, and a return to old-world beauty rituals. In this piece by Lexy Lebsack, we speak to Stephanie Farsht of Small Wonder, Takeshi Nobuhara of Shikohin, and Avner Gal of iRomaScents.
The beauty trends that dominated CosmoProf Las Vegas 2024
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For #fashion and #beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. And, as the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. On top of traditional marketing executives, they include founders, writers and creative directors, all of whom shaped resounding narratives, inspired virality and established new industry playbooks over the last 12 months. Their work defined the year in fashion and beauty. Featuring Marty Bell, Dakota Green and Lach Hall of Vacation Inc., Thom Bettridge of SSENSE, Lindsey Di Cola of UGG, Calvin George Leung of Gap, Charlotte Tansill, Lisa Topol of OBERLAND, Erik Torstensson of FRAME, and Maisie Willoughby of Timberland.
Glossy Storytellers 2024: The creatives behind the year’s top fashion and beauty moments
https://www.glossy.co
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BIOLOGIQUE RECHERCHE's first physical location became a brand hero. In this week's Weekly Recap, Margot Humbert, the brand's U.S. gm, explains the magic behind the flagship and the company's strategy for creating comparable "satellites," including several in the U.S.
How Biologique Recherche fueled retail demand
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The scalp’s big moment is showing no signs of fizzling. “[The scalp-care category] has been hot for several years, and the fact that it remains hot is very telling,” Larissa Jensen, svp and global beauty industry advisor at market research firm Circana told Glossy. “There is still a lot of growth opportunity for this particular area of the market [which will last] for several years to come.” Circana found that during the 12-month period ending in May 2024, sales of prestige scalp-care products grew by 36%, which outpaced the overall prestige hair category, which only grew by 9%. This compounds with the previous year, which saw 42% growth in the scalp category versus 15% across prestige hair care as a whole. #scalpcare
Scalp care surges as new treatments, products and celeb faces flood the market
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Have you come across NATURIUM at Ulta Beauty yet? 👀
E.l.f. Beauty announces Naturium Skincare will enter Ulta Beauty this summer
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