Wise words from a wise person! Longtime agency leader and fellow Applecarter Tej Desai on how media agencies can elevate their plans to align with what the CEO/CMO really want to achieve. Check it out!
“Too often agencies undermine themselves by responding myopically to the brief, rather than working back from the source. Ask yourself: what are the business outcomes the CEO is trying to achieve and how can I build a marketing strategy that will deliver on those in a measurable way?” Learn how to gain a competitive edge in pitching and planning in Tej Desai’s recent blog “Going Beyond the Media Agency Brief” here: https://lnkd.in/eJAg2w2n
Such a valuable perspective, Tej! Aligning agency plans with CEO/CMO goals can indeed drive more effective results. What strategies do you find most impactful in ensuring this alignment?