Palash Soni’s Post

The NOW of B2B marketing is video. Video is how people are consuming content, whether it’s on Netflix, YouTube or LinkedIn. While video is everywhere, we get that creating multi-modal content (content that combines video and text) can often feel siloed 🙁 We’re here to talk about how this process can be easy to streamline. 👀 Imagine being able to transform your webinars, podcasts, and videos into engaging, publish-ready social and blog content in just minutes. This is where Goldcast’s multi-modal content comes into play, seamlessly combining video and text. Here’s what can make a significant impact for marketers: - Automated multi-modal content creation: Effortlessly generate engaging content with text and video combined for your social channels and blogs. - Easy customization: Tailor content to reflect your brand’s unique voice and style. - Smart clip selection using AI: Automatically find the perfect video clips to enhance your text using AI. With Goldcast, you’ll be able generate content that combines video and text in a jiffy. Think of it as having a professional content creator right at your fingertips! 👇

Enterprise marketing leaders: It's time to get real about how to strategically incorporate AI in your marketing strategy. We're over the hype. The real question now is what can AI actually help us do and achieve? If you want the answer, join me on June 25th for the virtual summit Departing from Hype: Understanding AI for Enterprise, hosted by the AI Marketing Alliance. Come hear from marketing leaders who are using AI to reimagine their workflows, teams, and strategies. Speakers include Chandar, Chief Go-To-Market Officer Workato and ex-CMO of Coupa, and Kieran Flanagan, SVP @HubSpot, and many more. Learn about how AI is reshaping marketing, from video content to customer engagement. Reg link in comment! Very excited to work with our friends @ 6sense Sendoso Intelligent Demand to bring this to life 🙌

SEO has been a trending topic this week, so let's throw one more hot take into the mix. For B2B marketers, the next frontier for keyword optimization is video. As Heike explains in this clip from our event last week, video holds a ton of potential for B2B marketers. She pointed out a gaping loophole in many B2B marketing strategies: Certain high-impact B2B keywords are scarcely represented in the world of video. Specially on Youtube and Linkedin. So what does this mean? B2B marketers must be thinking about video. Because the ROI can be huge. A decent-quality video can easily supersede low quality ones in SERP results, providing easy access to page 1. That's massive. With AI, you can quickly and easily create robust, high-quality video content that can dominate these less-saturated platforms. Have you tried this strategy yet?

Using events and webinars solely for lead generation is a wasted opportunity. These are valuable sources of engaging, story-led content that can fuel larger ambitious video-led campaigns. At Goldcast, our mission is to help you create engaging video campaigns, enhanced by AI. I'm so excited to introduce Smart Events, which automatically turns your webinars into a multi-channel campaign, providing ready-to-use assets for blogs, social posts, and more. ⚡️ Automatically created assets, no extra work needed ▶️ Multi-modal social and blog posts, combining video and text 🤩 Sleek new on-demand experience, with clips and summaries It's time for us to evolve beyond viewing webinars as merely a tool for capturing emails and realize their full potential through video-led campaigns. Check the link in the comments to get a preview of Smart Events👇

Think your B2B marketing can't be as compelling as B2C? Think again. On May 23rd, join me, Liza Adams, and Tim Duranleau as we uncover the secrets behind using AI to elevate your video content from standard to standout. These industry veterans will reveal how they've harnessed AI (for real) to transform enterprise marketing strategies, delivering results that truly engage. Ready to turn your videos into B2B growth engines? Sign up link in comments! #VideoMarketing #EnterpriseGrowth #AIMarketing

Hey friends! Join me at Goldcast Spotlight on May 14, 2024, for an inside look at our updates. All the cool stuff we came up with in Q1 packed into this awesome event 🔥 My colleagues - Lauren, Courtney, and Ernest will be talking about some amazing new product pillars that will make your video and event experiences stand out. And I will be talking about our ambitious vision for this year and beyond. 🚀 But that's not all! ⤵️ We have a sweet giveaway 🎁 We’re giving away a top-notch video conference lighting kit, a microphone and webcam combo to one lucky attendee! Perfect for hosting and sounding like a pro during your events and in social videos. 🎙️ RSVP now and secure your spot in the spotlight! 👇

🤔 Ever wondered how to give your B2B video content a second life? We're diving into the world of video content repurposing from March 12th to 15th! Here's what you'll discover: 🤖 Day 1: Unleashing the potential of video repurposing with AI 🎭 Day 2: Giving B2B events and webinars a second act 🌟 Day 3: Turn your long-form videos into engaging social clips ��� Day 4: How you can boost SEO by repurposing long-form video Why settle for one-time use when your content can thrive across multiple channels? Hear from our friends and marketers such as Devin, Meisha, Ruth Favela, Ottavio Dattolo and Ross Simmonds as they explore the cutting edge of AI + video

Excited to launch our AI Content Lab as a standalone product today with a 14 day free trial 🙌 Implementing a video-driven strategy has historically been expensive and intimidating despite consumer expectations clearly shifting in that direction. With this launch, we are taking a stab at democratizing video as a channel for our B2B marketer friends, keeping their campaign workflows in mind. The product will be core to our very simple but urgent mission- to help B2B marketers build a brand and tell their stories effortlessly with video. Would love to get any and all feedback on the free trial- feel free to test it with any video of your choosing! The product will only get better from here 🔥 Link to free-trial in comments

Join me this Thursday afternoon as I talk about using AI to power your video content and #MakeMoreTime in 2024 🙌 Excited to speak alongside martech legends such as Jeffrey K. Rohrs, Jessica Gilmartin, Kyle Coleman, Peter Caputa, Rand Fishkin, Kris Rudeegraap, Sangram Vajre, Ann Handley and more!