Intelligent Demand

Agree with Sam Jacobs on these! Additional symptoms that you might be out of GTM Alignment: 9 - You budget and plan entirely in silos across Product, Marketing, SDR, Sales and CS (i.e. your GTM functions) 10 - Your GTM functions don't share a single source of truth for revenue/growth metrics, reporting and dashboards 11 - Your company doesn't explicitly break down its company growth goals into supporting, granular growth goals across acquisition/renewal/expansion, across divisions/regions/products, and across segment/account tiers 12 - You don't plan and execute cross-functional, integrated growth plays that purposely and unify and orchestrate your cross-company GTM teams actions 13 - You don't run a mandatory, biweekly GTM operating meeting at the strategic/executive and tactical/departmental levels #B2BGTM Intelligent Demand

"Enterprise is a different beast." It is. But if/when you 1) focus in on a specific goal with a specific division or region or product, 2) plan and execute a winning, integrated GTM motion/play, and 3) orchestrate cross-functionally as one, aligned revenue team... IT WILL WORK. It will certainly work better than disjointed, siloed heroics... Gabe Rogol's great advice (CEO Demandbase) assemble a team of marketing and sales folks who are hungry to PROVE IT. Think Big. Smart Small. Prove it. Then Scale. #B2BGrowth Intelligent Demand

Focus has shifted from aggressive selling to fostering efficient growth. This means understanding the evolving needs of buyers, streamlining the decision-making process, and delivering real value. Read more about why the old B2B playbook is failing and how you can transition to more effective strategies 👇 https://ow.ly/h1LO50SHFKW #NewPlaybook #EfficientGrowth

In today's competitive B2B landscape, simplifying the buying decision process is crucial. B2B sellers need to focus on enabling buyers, empowering them with the information and tools they need to make informed decisions. By reducing complexity and enhancing the buyer's journey, we can drive efficient and sustainable growth. Ready to streamline your sales process and boost growth? Head to our website and download the Growth Play Success Kit 📈 #B2BSales #NewPlaybook #BuyerEnablement #EfficientGrowth

💸 Who could say no to 400% improvements in conversion rates? It's not about pouring more money into marketing. The magic lies in changing the process and culture within the organization. In a recent episode with Terry Flaherty, he shared that some companies are seeing a 25% improvement in conversion rates with strategic changes. But there are also major organizations boasting a staggering 400% improvement! 🤯 By adopting the reality of buying groups and saying goodbye to MQLs, sales and marketing can create a seamless, well-targeted experience for prospects moving through the buying journey. Jump to this part in John Common and Terry's conversation 👉 https://lnkd.in/grkGbijy #MQLs #BuyingGroups #B2BGrowth #ConversionRates #GrowthDriver Intelligent Demand Forrester

Good one from SBI. Yes, growth has become more challenging. This means you must be efficient, not quit or go into a cost-cutting bunker. Evolve your growth strategies: 1. Reduce time chasing poor business by identifying the strongest fit and highest propensity-to-buy accounts, then narrowing territory sizes to better fit them. 2. Direct more GTM investments into existing customer channels based on a data-driven analysis of expansion opportunities. 3. Establish distinct roles, responsibilities, and accountability for retention efforts. 4. Rationalize investments in revenue technology to refine commercial datasets and establish a coherent fact base for GTM decisions. Check it out: https://ow.ly/OShN50SHFCF #EfficientGrowth #B2BGTM

🤔 Is account based right for you? The ABM/ABX strategy can complex — especially in enterprise orgs — but don’t retreat. Complex markets call for strategies that can organize, focus and tame that complexity. Dive in with us as we explore how to know if ABM/ABX is right for you, where to start, and critical mistakes to avoid as you execute your account-based campaigns and plays. https://ow.ly/5Xb450Sz5KU #AccountBased #ABX #B2B #GTM #Demandbase #GrowthDriver #ABM

Equip your GTM teams with the research, frameworks, and expert guidance to build efficient growth. Get your copy of the success kit and stay ahead. https://ow.ly/W86x50Sz5In #NewPlaybook #B2Bmarketing #GTM

📈 Is your B2B playbook feeling a bit outdated? 📉 Sticking to old strategies can leave you behind. Check out this article to learn the telltale signs that your playbook needs a refresh and actionable steps to stay ahead of the curve. https://ow.ly/YCBY50Sz5CF #NewPlaybook #B2Bmarketing #GTM

🚮 With only 5-10% of your ICP in market with active demand at any given moment, spending resources on anything other than those accounts is guaranteed to result in waste. Creationists are Old Playbook. The New Playbook calls for buyer enablement, balanced focus on brand and demand, and–most importantly–building efficient growth. Start rewriting your playbook today, head to our website and download your copy of the Growth Play Success Kit. #DemandGen #Brand #B2Bmarketing #NewPlaybook