Watch The Athletic's chief commercial and development officer, Sebastian Tomich, as he sits down with industry leaders to talk about how their organizations are spotlighting women’s sports stars on and off the field. Cc: The Female Quotient #CannesLiones2024
Women’s sports are soaring, but pay equity lacks. What role can NIL and brand partnerships play in accelerating industry change? In this panel conversation, we welcome CMO leaders to highlight how their organizations are spotlighting women’s sports and female sports stars on and off the field. Tune in from the #EqualityLounge at #CannesLions2024 as we’ll highlight the power of team and collaboration in change efforts and the power of engaging loyal and diverse fan bases. • Sebastian Tomich, Chief Commercial & Development Officer, The Athletic • Sophie Bambuck, Chief Marketing Officer, The North Face • Jennifer Halloran, Chief Marketing Officer, Head, Marketing and Brand, MassMutual • Federica Pompei, Senior Vice President, Feminine Care, Europe, Procter & Gamble • Kristina Shepard, VP, Global Advertising Sales and Partnership, Roku