Joshua Taylor’s Post

Scrolling through my Instagram feed, it's more brands and companies, less of real people. I took a moment to count on Instagram - what grabs my attention, what I really do with the content. Most content that holds my gaze? It's the stuff I want to fire into the IG group chat. It's the shared laughs, the "did you see this?" moments. I believe many of us find the true essence of social media in those interactions - how we engage with the familiar faces we know. I've longed for a screentime breakdown: stories, reels, feed. And if I'm honest? The feed feels like it's on life support. With each update, each new feature, it feels like we're being nudged away from genuine connections, pushed towards passive consumption. How about a version of the app that truly aligns with our wishes? An experience tailored around genuine interactions, not just mindless scrolling. Genuine connections are the heart of social media. Without them, what are we really scrolling for?

Stop using "Instagram Link Stickers" in your Instagram Stories! ❌ Instead, try this to 2X BOOST your Instagram story reach and engagement ✅ If you want to WIN on Instagram, you have to help Instagram get what it wants first. 💯 And think about it... What does Instagram want? 🤔 Keep the people on the platform as much as possible, obviously! ✅ So we'll have to use this to our advantage to boost our story reach and engagement 💯 So follow this SIMPLE 2 steps to do the same: Step 1: Instead of using Link Stickers to share the link to your audience, you can ask people to reply with a specific word to your story. Ex. "Link" Step 2: Then, use the tool called ManyChat to automatically DM them the same link. By using these steps you'll get this benefit: 👇 When people DM you for a link that means people will engaging with your story = Instagram will give you more reach. 💯 Now, would you like to see how you can also generate leads by taking people's name & email in their IG DMs using "Manychat?" 🤔 Just drop the word "ebook" below to get my FREE E-book which will show you my secret strategy to turn your Instagram Likes into leads, on autopilot! 💯👇

This is how a post becomes viral on Instagram. First you get one of these notifications, this means that the reel you shared needs some love ❤️ This is when you start interacting with the comments on the post, reply to the users, tease them, ask questions. Sone times you may see a bunch of shares and no comments. Drop a comment, ask a few pals to add a comment. Sometimes you need to get the conversation started. After this notification, they will be followed up with a 20k, 50k and a 100k notifications. Until you get your 100k notification, keep interacting with your audience. Keep an eye on your statistics. Look at retention, let it lead you. If all is well after the 100k notification, you can ignore the other ones because once the plane is off the ground, it’s usually smooth sailing. I wish anyone who does this for a living well because with selecting the right content for the audience, spending time engaging the audience, and reading the analytics for the audience, it’s exhausting. And most of the time you might not even get the likes, attention or the engagement you’re after. It’s like trying to hit a target that is constantly moving. And the rules of engagement are based by corporations that want money 😂 May the odds forever be in your favor!

📹 Hey there, social media enthusiasts! Here are the 🌟 optimal video lengths 🌟 for various social platforms in 2023: It's important to note that these guidelines may change in the future, as social media platforms continuously update their policies and user preferences evolve. 1️⃣ Instagram: - Feed posts: ⏱️ 15 sec to 1 min - IGTV (long-form): ⏱️ up to 15 min (for regular users), up to 60 min (for verified accounts) 🤩 2️⃣ Facebook: The ideal video length on Facebook can vary, but 🕒 1-3 minutes 🕒 tends to perform well. Longer videos, around 5 minutes or even up to 10 minutes, can also engage viewers if the content is captivating. 3️⃣ YouTube: 🎥 On this platform, longer videos are appreciated, with the sweet spot being around 🕒 10-20 minutes 🕒. However, shorter videos that deliver value or entertainment in a concise manner can also thrive. 4️⃣ Twitter: To capture attention in the fast-paced Twitterverse, keeping your videos 🕒 30 seconds to 2 minutes 🕒 is recommended. Shorter videos often draw more engagement due to their snackable nature. 5️⃣ TikTok: As the home of bite-sized content, 🕒 15-60 seconds 🕒 is the perfect range for TikTok videos. So, get creative and go viral with quick and fun videos! Remember, these are just guidelines, and the ideal video length may evolve as social media trends change. ✅Adapt your content to suit the platform and audience, and make sure to 📊 analyze your engagement metrics 📊 to refine your strategy. Happy video sharing! 🥳🎬✨ This was on my mind. May be on your mind too. #socialmedia #videoclips

Are you tired of being the party pooper of your Instagram feed? Well, it’s time to turn that frown upside down with Instagram Stories! With a whopping 500 million daily viewers, this is your chance to showcase your creativity and charm your audience like never before. And guess what? 🤔 We’re back with more Insta-inspiration to take your Stories to the next level – PART 2! The best part? 😄 These ideas are so easy to make, that you’ll have more time to come up with clever content and less time stressing about the tech stuff. 👩🏾💻 6️⃣ Build excitement for an upcoming launch - Get your followers excited and in the loop by using the Countdown sticker. Simply encourage them to subscribe and they’ll receive in-app notifications and reminders leading up to the big day. 7️⃣ Put your audience to the test - Spice up your audience interaction by testing their product knowledge through a series of stories. Quiz them on your business inception, number of locations, and what you sell. It’s a fun way to engage with your audience. 8️⃣ Ask your audience for suggestions and feedback - Just like an AMA, the Question sticker lets you ask for feedback from your audience on your business, product, or social media. Get their answers and improve your strategy. 9️⃣ Share a video tutorial - Jump on Stories, teach your audience, and amplify your tutorials with Instagram “Green Screen” effect. 1️⃣0️⃣ Encourage engagement by sharing your Instagram feed posts - Want to boost your feed post engagement? Try this quick trick: use Stories! Simply add your post with a GIF and a call-to-action to encourage your audience to click. It’s easy, effective, and oh-so-clever. Be sure to keep your eyes peeled for our upcoming posts because we’re not done yet. We’ll be serving up more parts to our Instagram Stories ideas: that will take you to the next level series. #themarketinggossip #socialmedia #instagram

Your goal on TikTok should NOT be to go viral. It should be to build a community 🤝 Why? Because TikTok is a long game. You need people to care about you, before they’ll ever consider buying from you. Here's 3 ways you can do this: 1. Reveal the face behind the brand 2. Tell us why you started your business 3. Show your product being used in real-life Stop with the quick-fix, "viral-hacking" CapCut templates 💀 They’re getting you nowhere. — P.s. Want to give TikTok marketing a try, but don’t have the time? Let's arrange a call and see if we can help you 📲

If you follow us on Instagram, I'd love if you considered sharing some of our content from time to time (either in Stories or just sending to people by DM). 👀 We have a stack of completely unique memes coming up in June which I'm hoping will get some love. The Inductive Automation Instagram is: @inductiveautomation #SocialMedia #Instagram

I know Instagram lives can be very scary, but we need to talk about how you can integrate them into your overall Instagram strategy! Instagram Lives have two main goals associated with two means of production... 1️⃣ If you were doing a solo life, you're going to continue to nurture the relationship that you have with your audience. 2️⃣ If you go live with other people, it's going to give you the ability to reach new people and potentially grow your audience. Solo lives are great for educational training, Q+A, as a way to kick off a sales or launch campaign. Live Rooms are a great way to collaborate with peers, tap into their audiences, and share valuable information. (I once gained 200 followers when I joined a Live Room with 3 other industry peers) And you have three options for how you want to "post" your live... 1️⃣ market the live as an "exclusive" live meaning they can only get the information if they attend, it won't be reposted afterwards 2️⃣ you can download the live and splice it up into shorter clips to post on Reels later on down the line 3️⃣ or the most common, you can simply publish the live to your profile, it will show up in the Reels tab, and people can consume it at their own pace after the live is complete Instagram lives are an untapped goldmine when it comes to creating valuable content and connecting with your audience on Instagram. What's stopping you from going live on the platform?

I accidentally went viral on TikTok last night, and it's been a major lesson in social media dynamics and the impact of having a public persona and discourse. First off, it made me wish I could go completely offline (a thought I have been playing with for a while now). But in our line of work, especially as marketing specialists, that's just not realistic. We need to keep our finger on the pulse of culture, consumers, and the economy. Sure, you can get your information from the press or media, which curates and distills news for you, but then you're seeing the world through their lens. If you're after the most unfiltered, objective view possible, you need to get closer to the average consumer. Listen to them, talk to them. Social media is a first and easiest window into this world. You can choose to engage passively, just observing, but that's only one side of the conversation. Or you can dive in, create content, and face the good and bad that comes with it. I went viral on TikTok just by posting some excerpts from an article I found interesting. Now, there's a heated debate in the comments—not all directed at me, though I'm catching some heat. It's been eye-opening. The thrill of instant, viral fame fades fast when the detractors and haters show up, shifting the mood entirely. I've realized that having a platform for sharing ideas and insights that I value loses some of its appeal the moment negativity takes over. I have a reinforced, immense respect for those with public platforms, from content creators (from small creators to the Alix Earle and Lena Situations of this world) to CEOs or CMOs, who need to show up publicly over and over again. It's far tougher than it appears, and I can only imagine how draining it must be at times. So, yes, I would go completely offline if I could. But my career in marketing makes that impossible. Plus, I don't truly want to disconnect, because I want to continue seeing every side of every story, and the blazing comments which come with it.

I deleted TikTok a year ago, here's what I learned... Let me preface this by saying I had 60K+ followers on one account, 20K+ on another and could get millions of views each week. So it was a big step away from that platform. I reckon if I had continued for the last year, I'd have more than doubled my audience and could monetise it to low six figures. Nothing CRAZY. 1. For me personally, TikTok added nothing to my life. It was a good platform for gaining traction, but not with my ideal customer profile. Interaction for interaction's sake. 2. Having followers was fun, having customers is better. I was focusing energy into low value content on that platform and generating views and likes. In the last year, my overall views have dropped, and we have seen 70% revenue growth. Unsurprising. 3. It's THE most negative social media platform. That is just a fact that needs no explaining. 4. I personally think it brought out the worst in me as a creator and also as a social media consumer. It was unproductive, low ROI content to consume and to produce and was never monetised. 5. TikTok Slime. AKA, I still get, daily, from random people - "awww, you're the guy from TikTok." Which, to many, is actually true. But kinda annoying. I made deliberately divisive content which in some ways was very fun, but has a net negative too. I am (it's whatever) vastly disliked by many people, based on that version of me. If I had £1 for every time someone said "you're nothing like I thought you were" or "you're so different in real life" then I'd probably have around £2,395. Ish. All in all, I don't regret using that platform, although I regret the time wasted especially in consumption. I am not 4am club hyper productive legendary status, I work, I exercise, I play my PS5. I do some pointless scrolling. But it was the MOST and the WORST on there. I have now been without Facebook for over 6 months, and Twitter for over 6 months too. Try it, trust me.