David Hayes’ Post

The effectiveness of your partner channel keeping you up at night? Don't miss our upcoming webinar on July 23! Join Microsoft andalys as they discuss critical strategies for successful co-marketing. Register now to learn about developing strong joint value propositions and go-to-market plans. #PartnerEcosystem #CoMarketing #TechGrowth #Webinar #channelmarketing #b2bmarketing #Channel #ChannelPartner

AI won't replace the millions of creatives around the world but it certainly has an important role in continuing to push the creative boundaries. Tools like Prome AI and Adobe Firefly are helping elevate brand in the era of GenAI. We decided to write a bit about it in our blog - thanks Emily Kendrick: https://okt.to/CzZEBH #GenerativeAICreativeMarketing #BrandAuthenticity #ExperientialMarketing #B2BMarketing

Team work makes the dream work - so proud of what our teams have accomplished in partnership with our clients to 'make marketing mean more'. I'm thrilled that The Marketing Practice has been featured in B2B Marketing's Agency Benchmarking Report 2024. Ranked no. 2 in the Top B2B Marketing Agencies and no. 7 in the Top US B2B Agencies! 🏆 Check out our latest work that made this possible: https://okt.to/xGMJRf

Discover how Paula Darvell, drove efficiency in marketing with impactful strategies. Listen to her insights on customer focus, embracing change, and more, in this insightful podcast episode with Alastair Hussain. #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights

Transitioned to a buying-group-centric model in just 60 days - impossible? Well... you'll have to check out our on-demand webinar showcasing The Marketing Practice' partnership with Reltio. https://okt.to/WgP0hQ The results speak for themselves: 💰 A remarkable 20% increase in actionable sales pipeline 📈 A staggering 24% boost in pipeline velocity But that's not all, our panel delved deep into the transformative power of AI and machine learning in revolutionizing demand generation efforts. Plus, they offered actionable advice on navigating the intricate landscape of buyer changes and complexities. #b2bmarketing #b2bwebinar #DemandGeneration #gotomarket #Reltio

Where are you with your ABM/X journey? This year we're seeing a lot more executive buy in for account-based programs and strategies. That said, for strategic ABM the resource intensive nature of these programs can often see them fail before they've even got off the ground. At The Marketing Practice, we've been continuing to evolve our ABM solution offerings for our clients so that we can always focus on 'time to value'. Naturally AI has a role to play in that. Discover the potential of AI in expanding ABM initiatives with practical examples and future tech trends in this on-demand session from our recent AI week. Watch here: https://okt.to/HgZheI #b2b #b2bevents #ai #generativeai #aiweek

Great insights from our recent discussion with ABM leaders, such as @MariCarmen from Kyndryl. Aligning ABM with business goals, cultural fit with customer accounts, inter-account collaboration, and effective measurement methods. #AccountBasedMarketing #B2BMarketing

Loved this conversation with Chris Kozup, CMO at Darktrace 🎙️ Delving into: 🛡️ Marketing challenges in cybersecurity⚖️ Balancing fear-based messaging with positive narratives 💡 Leadership insights for CMOs 💎 Importance of transparency in organizations 📊 Data as a key challenge and opportunity for marketers You can watch it on-demand here: https://okt.to/fVD7Uq #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights

You're likely no stranger to the topics covered at the recent Forrester B2B marketing event in Austin but we've put together a summary of many of the priorities top of mind for Marketing leaders in 2024. Brand awareness, and measuring it. Customer understanding Data, AI and...... silos. Take a read here: https://okt.to/Myjr9C #ForrB2BSummit #B2Bmarketing

Generative AI is revolutionizing SEO and search, but it's vital to consider its ethical aspects. Let's harness AI as an ally to create a digital landscape that's just, diverse, and available to everyone. Explore how to tackle bias in our new blog by our SEO expert, @Rose. Join the discussion at: https://okt.to/Pw3sqO #SEO #GenerativeAI #EthicalAI #InclusiveMarketing #DigitalInnovation