David Hayes’ Post

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Growth leader | Brand to demand | B2B marketer | International business | Conference speaker

Where are you with your ABM/X journey? This year we're seeing a lot more executive buy in for account-based programs and strategies. That said, for strategic ABM the resource intensive nature of these programs can often see them fail before they've even got off the ground. At The Marketing Practice, we've been continuing to evolve our ABM solution offerings for our clients so that we can always focus on 'time to value'. Naturally AI has a role to play in that. Discover the potential of AI in expanding ABM initiatives with practical examples and future tech trends in this on-demand session from our recent AI week. Watch here: https://okt.to/HgZheI #b2b #b2bevents #ai #generativeai #aiweek

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