Where are you with your ABM/X journey? This year we're seeing a lot more executive buy in for account-based programs and strategies. That said, for strategic ABM the resource intensive nature of these programs can often see them fail before they've even got off the ground. At The Marketing Practice, we've been continuing to evolve our ABM solution offerings for our clients so that we can always focus on 'time to value'. Naturally AI has a role to play in that. Discover the potential of AI in expanding ABM initiatives with practical examples and future tech trends in this on-demand session from our recent AI week. Watch here: https://okt.to/HgZheI #b2b #b2bevents #ai #generativeai #aiweek
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Jeff Crane presented at the AI Revenue Summit and gave insights on finding the right AI business to participate with! 🤖💡 Jeff includes the following three principles to utilize when identifying AI companies to get involved with: 1️⃣ Find someone who can lead, guide, and manage efficiently 2️⃣ Look at the environment 3️⃣ Research events you want to be a part of To watch the entire presentation on demand click the link below 👇 https://lnkd.in/g4JedAUE #ai #artificialintelligence #aievent #b2b #b2bevent #salesandmarketing #revenue
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The AI Revenue Summit 12pm PST Block Sessions are available!!! 👏 Watch presentations on topics including finding what AI business to participate with, building a digital Demand Gen engine, the significance of AI, and more from the following speakers: Daniel Englebretson Martin Miranda Lauren McCormack Somya Kapoor Jeff Crane Watch the presentations here: bit.ly/3KsqzuW #ai #aievent #artificialintelligence #b2b #b2bevent #salesandmarketing #gtm #salesai #marketingai #gtmai
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In its coverage of #B2BMX, Demand Gen Report highlights insights from Forrester VP and Principal Analyst Phyllis Davidson about how marketers can build a more intelligent content stack with #AI, automation, and analytics. https://forr.com/3kOIeDl
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Artificial Intelligence and #MachineLearning continue to push the boundaries of what is possible in marketing and sales. Now, Generative #AI promises to disrupt the way B2B and B2C players think about customer experience and growth. Learn more: https://mck.co/45xAdVS via - McKinsey & Company
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In its coverage of #b2bmx, Demand Gen Report highlights insights from Forrester VP and Principal Analyst Phyllis Davidson about how marketers can build a more intelligent content stack with #ai, automation, and analytics. https://forr.com/3kOIeDl
B2BMX 2023 Day 1 & 2 Recap: Using Technology To Empower Human Connection
demandgenreport.com
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In its coverage of #B2BMX, Demand Gen Report highlights insights from Forrester VP and Principal Analyst Phyllis Davidson about how marketers can build a more intelligent content stack with #AI, automation, and analytics. https://forr.com/3kOIeDl
B2BMX 2023 Day 1 & 2 Recap: Using Technology To Empower Human Connection
demandgenreport.com
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It was exciting to discuss game-changing approach to cash reconciliation. With technology, we're recapturing millions by reducing reconciliation time from days to mere minutes! #cashflow #operationalexcellence #iiot #oilandgasindustry #heavyindustry #oilfield #googleforstartups #awscloud #oilandgas
Make sure to check out the session by Sarah Tamilarasan at the AI Revenue Summit and find out how AI Illuminates Industrial Blind Spots 🤖⭐ The steps to recover lost revenue include: 1️⃣ Obtain data set 2️⃣ Aggregate the data 3️⃣ Correlate the data 4️⃣ Extract the data 5️⃣ Recognize the pattern Watch the session here: https://lnkd.in/gYEZfwRs #ai #artificialintelligence #aievent #businessai #b2b #salesandmarketing #sales #marketing #innovation
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In 2024, the spotlight will be on leveraging AI to transform the marketing landscape. Take predictive AI, for instance—it's poised to revolutionize the way marketers operate by pinpointing key trends, identifying high-value customers, and predicting optimal purchase times. This means sending precisely timed incentives or unveiling progressively enticing offers based on individual data. And let's not forget Lead Scoring – AI can seamlessly score, segment, and craft personalized outreach communication, all on autopilot. Curious about what more AI has in store to elevate your #leadgeneration game? Dive into this article for a deeper exploration. https://lnkd.in/dgrzE4Cj #artificialintelligence #b2b #leadb2b #ai
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People First Leader | B2B Marketing Executive | Demand Gen Thought-Leader | Martech Enthusiast | Intentional Marketer
Sitting at INBOUND and its AI, AI , AI but I'm digging it 😄 For marketers, I do believe this will give us time back. Sign me upppp! We just have to figure out how to embrace it. No biggie. AI can do *way* more than draft your cold outreach. Gartner shows that 30% of B2B businesses are already using AI to drive revenue or reduce costs. This is actually larger that I thought... It’s too late to be an early adopter, but you’re not even close to last if you get started now. P.S. I’ll be sharing how to get started with AI for revenue leak prevention at #Dreamforce2023 next week.. Drop a comment if you want an invite 👇
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Make sure to check out the session by Sarah Tamilarasan at the AI Revenue Summit and find out how AI Illuminates Industrial Blind Spots 🤖⭐ The steps to recover lost revenue include: 1️⃣ Obtain data set 2️⃣ Aggregate the data 3️⃣ Correlate the data 4️⃣ Extract the data 5️⃣ Recognize the pattern Watch the session here: https://lnkd.in/gYEZfwRs #ai #artificialintelligence #aievent #businessai #b2b #salesandmarketing #sales #marketing #innovation
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